Merano Audience in Germany
Merano has an estimated audience of 363,940 people in Germany. 57.0% are female, 43.0% are male, average age 45.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Euphonium, Progressive rock, Preacher (comics), Canton of St. Gallen.
The average Merano fan in Germany is 45.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Euphonium, Progressive rock, with strongest over-indexing on Goes (8.39× the country average). Demographically, the Merano audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Merano fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 45.9 |
| Estimated audience size | 363,940 |
Audience persona
The typical Merano fan in Germany is more female, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 129,207 | 2.21× |
| Baden-Württemberg | 90,492 | 1.82× |
| Nordrhein-Westfalen | 88,496 | 1.11× |
| Niedersachsen | 32,396 | 0.92× |
| Hessen | 31,989 | 1.15× |
| Rheinland-Pfalz | 21,560 | 1.18× |
| Sachsen | 16,365 | 0.92× |
| Berlin | 13,131 | 0.81× |
| Schleswig-Holstein | 10,034 | 0.77× |
| Thüringen | 8,142 | 0.88× |
| Brandenburg | 7,651 | 0.68× |
| Hamburg | 6,642 | 0.81× |
| Sachsen-Anhalt | 6,148 | 0.65× |
| Saarland | 4,173 | 0.93× |
| Mecklenburg-Vorpommern | 4,081 | 0.59× |
| Bremen | 1,797 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 8.39× | Travel & Leisure |
| Euphonium | 28.08× | Music & Radio |
| Progressive rock | 3.88× | Music & Radio |
| Preacher (comics) | 11.04× | Literature |
| Canton of St. Gallen | 15.14× | Travel & Leisure |
| Icon (magazine) | 3.72× | Arts & Culture |
| Artistic inspiration | 1.54× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.79× | Cars & Mobility |
| Jack White | 2.06× | Movies & TV |
| Time (magazine) | 2.01× | News |
| Nurse education | 2.09× | Kids & Family |
| Free University of Berlin | 2.99× | Business & Career |
| Jason Clarke (actor) | 3.47× | Movies & TV |
| Islamism | 3.6× | Politics & Society |
| Google Analytics | 1.62× | Internet & Social Media |
| Ho, Ghana | 2.51× | Travel & Leisure |
| Oliver Kahn | 1.98× | Sports |
| New Era (Namibia) | 2.29× | News |
| Figure painting (hobby) | 2.17× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.43 |
| Quality Awareness | PREMIUM | 2.26 |
| Sustainability | BALANCE | 1.92 |
| Sports Activity | POWER | 1.91 |
| Indulgence | JOY | 1.87 |
| Travelling | THRILL | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 45.6% |
| Germany | 22.0% |
| Austria | 6.3% |
See Merano audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Merano have in Germany?
Merano has an estimated audience of 363,940 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Merano fans?
57.0% of Merano fans are female, 43.0% are male, with an average age of 45.9 years.
Which brands do Merano fans like most?
Merano fans show strongest brand affinity for Goes (8.39×), Euphonium (28.08×), and Progressive rock (3.88×) over the country average.
Where do Merano fans live in Germany?
Merano fans in Germany are most concentrated in Bayern (reach 129,207), Baden-Württemberg (reach 90,492), and Nordrhein-Westfalen (reach 88,496). These three regions account for the largest share of the active audience.
What other brands do Merano fans also like?
Beyond Merano itself, the audience over-indexes on Euphonium (28.08×), Progressive rock (3.88×), Preacher (comics) (11.04×), and Canton of St. Gallen (15.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.