A data profile of the people who buy, follow and care about Islamism in Germany — modelled from more than twelve digital signal sources. Islamism has an estimated audience of 274,633 people in Germany.
The average Islamism fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cat Stevens, Islamic banking, Camp David, with strongest over-indexing on Cat Stevens (73.77× the country average).
Demographically, the Islamism audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Islamism fan in Germany is more male, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Cat Stevens.
The key figures that characterise the Islamism profile in Germany.
34.3% are female, 65.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 42.1 |
| Estimated audience size | 274,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Islamism audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 10.1% |
| Malaysia | 9.2% |
| Indonesia | 8.0% |
Where the Islamism audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.54× | |
| 02 | Nordrhein-Westfalen | ~70K | 1.17× | |
| 03 | Berlin | ~10K | 1.16× | |
| 04 | Schleswig-Holstein | ~10K | 1.15× | |
| 05 | Niedersachsen | ~30K | 1.11× | |
| 06 | Bremen | ~3K | 1.10× | |
| 07 | Baden-Württemberg | ~40K | 0.98× | |
| 08 | Hessen | ~20K | 0.96× | |
| 09 | Brandenburg | ~8K | 0.95× | |
| 10 | Rheinland-Pfalz | ~10K | 0.93× | |
| 11 | Sachsen-Anhalt | ~6K | 0.89× | |
| 12 | Sachsen | ~10K | 0.88× | |
| 13 | Saarland | ~3K | 0.87× | |
| 14 | Bayern | ~40K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.81× | |
| 16 | Thüringen | ~6K | 0.80× |
The strongest cross-interests of the Islamism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cat Stevens | Music & Radio | 73.77× | ||
| 02 | Camp David | Travel & Leisure | 42.80× | ||
| 03 | Islamic banking | Business & Career | 30.26× | ||
| 04 | Islamic architecture | Home & Garden | 24.56× | ||
| 05 | Muslim holidays | Politics & Society | 23.18× | ||
| 06 | 24 (TV series) | Movies & TV | 19.20× | ||
| 07 | Freedom Party of Austria | Politics & Society | 16.97× | ||
| 08 | Hijab | Politics & Society | 11.55× | ||
| 09 | TRT Haber | Movies & TV | 10.53× | ||
| 10 | Turkish Airlines | Travel & Leisure | 10.11× | ||
| 11 | Habertürk | News | 10.08× | ||
| 12 | God in Islam | Politics & Society | 9.59× | ||
| 13 | Kate Winslet | Movies & TV | 9.03× | ||
| 14 | Ubereats | Food & Beverages | 7.83× | ||
| 15 | Trabzonspor | Sports | 6.79× | ||
| 16 | Fenerbahçe S.K. | Sports | 5.39× | ||
| 17 | Political science | Business & Career | 4.46× | ||
| 18 | Tagesschau | Movies & TV | 3.01× | ||
| 19 | Commerzbank | Business & Career | 2.26× | ||
| 20 | TikTok | Internet & Social Media | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.41× | |
| Urban Lifestyle | OPEN | 2.40× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Extroversion | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.84× |
Islamism has an estimated audience of 274,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
34.3% of Islamism fans are female, 65.7% are male, with an average age of 42.1 years.
Islamism fans show strongest brand affinity for Cat Stevens (73.77×), Islamic banking (30.26×), and Camp David (42.8×) over the country average.
Islamism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Islamism itself, the audience over-indexes on Islamic banking (30.26×), Camp David (42.8×), Muslim holidays (23.18×), and Turkish Airlines (10.11×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Islamism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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