Islamism Audience in Germany
Islamism has an estimated audience of 274,633 people in Germany. 34.3% are female, 65.7% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Therme Erding, Progressive rock, Unique Gifts, Cocktail, Christmas Gift.
The average Islamism fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Therme Erding, Progressive rock, Unique Gifts, with strongest over-indexing on Therme Erding (9.55× the country average). Demographically, the Islamism audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Islamism fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 42.1 |
| Estimated audience size | 274,633 |
Audience persona
The typical Islamism fan in Germany is more male, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,486 | 1.12× |
| Bayern | 37,381 | 0.85× |
| Baden-Württemberg | 37,120 | 0.99× |
| Niedersachsen | 30,466 | 1.14× |
| Hessen | 19,530 | 0.93× |
| Berlin | 13,875 | 1.13× |
| Rheinland-Pfalz | 12,842 | 0.93× |
| Schleswig-Holstein | 11,705 | 1.19× |
| Sachsen | 11,514 | 0.85× |
| Hamburg | 10,200 | 1.64× |
| Brandenburg | 8,198 | 0.96× |
| Sachsen-Anhalt | 6,057 | 0.85× |
| Thüringen | 5,302 | 0.76× |
| Mecklenburg-Vorpommern | 4,034 | 0.77× |
| Saarland | 2,620 | 0.78× |
| Bremen | 2,579 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 9.55× | Travel & Leisure |
| Progressive rock | 2.08× | Music & Radio |
| Unique Gifts | 1.82× | Shopping |
| Cocktail | 1.57× | Food & Beverages |
| Christmas Gift | 1.96× | Kids & Family |
| Natural rubber | 2.57× | Cars & Mobility |
| Birthday Gifts | 1.73× | Kids & Family |
| Esra Erol | 4.66× | Movies & TV |
| Baiersbronn | 6.51× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 9.94× | Business & Career |
| Solo climbing | 2.62× | Sports |
| Stockholm School of Economics | 9.5× | Business & Career |
| Parma | 3.42× | Travel & Leisure |
| Medieval fantasy | 6.72× | Literature |
| Faun (band) | 2.76× | Music & Radio |
| Newborn screening | 5.11× | Health |
| Penn & Teller | 4.82× | Movies & TV |
| Fatty Bear | 22.9× | Games |
| Samanyolu Haber | 2.34× | Movies & TV |
| Fast Five | 2.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.33 |
| Spirituality | BALANCE | 1.51 |
| Price Sensitivity | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.3 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 10.1% |
| Malaysia | 9.2% |
| Indonesia | 8.0% |
See Islamism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Islamism have in Germany?
Islamism has an estimated audience of 274,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Islamism fans?
34.3% of Islamism fans are female, 65.7% are male, with an average age of 42.1 years.
Which brands do Islamism fans like most?
Islamism fans show strongest brand affinity for Therme Erding (9.55×), Progressive rock (2.08×), and Unique Gifts (1.82×) over the country average.
Where do Islamism fans live in Germany?
Islamism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,486), Bayern (reach 37,381), and Baden-Württemberg (reach 37,120). These three regions account for the largest share of the active audience.
What other brands do Islamism fans also like?
Beyond Islamism itself, the audience over-indexes on Progressive rock (2.08×), Unique Gifts (1.82×), Cocktail (1.57×), and Christmas Gift (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Islamism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.