Microbiology Audience in Germany
Microbiology has an estimated audience of 402,627 people in Germany. 48.0% are female, 52.0% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Pillow, Jumia, Este, Veneto, Progressive rock.
The average Microbiology fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Pillow, Jumia, with strongest over-indexing on Litter box (2.52× the country average). Demographically, the Microbiology audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Microbiology fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.4 |
| Estimated audience size | 402,627 |
Audience persona
The typical Microbiology fan in Germany is balanced, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,436 | 1.04× |
| Bayern | 71,332 | 1.1× |
| Baden-Württemberg | 56,694 | 1.03× |
| Niedersachsen | 40,680 | 1.04× |
| Hessen | 30,895 | 1.01× |
| Sachsen | 21,412 | 1.08× |
| Rheinland-Pfalz | 20,437 | 1.01× |
| Berlin | 17,354 | 0.96× |
| Schleswig-Holstein | 14,486 | 1× |
| Brandenburg | 10,070 | 0.81× |
| Hamburg | 9,963 | 1.09× |
| Thüringen | 9,797 | 0.95× |
| Sachsen-Anhalt | 9,269 | 0.89× |
| Mecklenburg-Vorpommern | 8,152 | 1.06× |
| Saarland | 4,991 | 1.01× |
| Bremen | 3,107 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.52× | Pets & Animals |
| Pillow | 2.79× | Home & Garden |
| Jumia | 14.06× | Fashion & Accessoires |
| Este, Veneto | 4.25× | Travel & Leisure |
| Progressive rock | 2.67× | Music & Radio |
| Eindhoven | 2.99× | Travel & Leisure |
| Knoll (company) | 11.47× | Home & Garden |
| Machine Gun Preacher | 21.7× | Movies & TV |
| CAC 40 | 1.94× | Business & Career |
| Cocktail | 1.54× | Food & Beverages |
| Google Wallet | 6.84× | Technology & Electronics |
| Minestrone | 3.21× | Food & Beverages |
| Jesolo | 10× | Travel & Leisure |
| JDSU | 4× | Business & Career |
| Buying a House | 6.62× | Home & Garden |
| Natural rubber | 2.49× | Cars & Mobility |
| Weimar Republic | 5.58× | Politics & Society |
| Stradivarius | 1.56× | Shopping |
| Laneige | 5.6× | Beauty & Wellness |
| Medieval fantasy | 9.33× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.85 |
| Spirituality | BALANCE | 1.73 |
| Early Adopter Mentality | POWER | 1.62 |
| Need for Security | CONSERVATISM | 1.51 |
| Tradition | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Mexico | 9.7% |
| Italy | 8.5% |
See Microbiology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Microbiology have in Germany?
Microbiology has an estimated audience of 402,627 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microbiology fans?
48.0% of Microbiology fans are female, 52.0% are male, with an average age of 43.4 years.
Which brands do Microbiology fans like most?
Microbiology fans show strongest brand affinity for Litter box (2.52×), Pillow (2.79×), and Jumia (14.06×) over the country average.
Where do Microbiology fans live in Germany?
Microbiology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,436), Bayern (reach 71,332), and Baden-Württemberg (reach 56,694). These three regions account for the largest share of the active audience.
What other brands do Microbiology fans also like?
Beyond Microbiology itself, the audience over-indexes on Pillow (2.79×), Jumia (14.06×), Este, Veneto (4.25×), and Progressive rock (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microbiology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.