Mixed media Audience in Germany
Mixed media has an estimated audience of 391,535 people in Germany. 64.3% are female, 35.7% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nijmegen, Progressive rock, Artistic inspiration, Hana, Hawaii, Goes.
The average Mixed media fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nijmegen, Progressive rock, Artistic inspiration, with strongest over-indexing on Nijmegen (45.65× the country average). Demographically, the Mixed media audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Band
Demographics of Mixed media fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 40.0 |
| Estimated audience size | 391,535 |
Audience persona
The typical Mixed media fan in Germany is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Nijmegen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,178 | 0.95× |
| Bayern | 50,287 | 0.8× |
| Baden-Württemberg | 49,156 | 0.92× |
| Hessen | 36,789 | 1.23× |
| Niedersachsen | 32,409 | 0.85× |
| Berlin | 24,191 | 1.38× |
| Rheinland-Pfalz | 19,424 | 0.99× |
| Sachsen | 16,546 | 0.86× |
| Schleswig-Holstein | 15,060 | 1.07× |
| Sachsen-Anhalt | 13,677 | 1.35× |
| Brandenburg | 12,281 | 1.01× |
| Hamburg | 9,795 | 1.11× |
| Thüringen | 5,721 | 0.57× |
| Mecklenburg-Vorpommern | 5,263 | 0.7× |
| Saarland | 5,045 | 1.05× |
| Bremen | 3,851 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nijmegen | 45.65× | Travel & Leisure |
| Progressive rock | 3.58× | Music & Radio |
| Artistic inspiration | 2.64× | Arts & Culture |
| Hana, Hawaii | 20× | Travel & Leisure |
| Goes | 1.55× | Travel & Leisure |
| Natural rubber | 2.88× | Cars & Mobility |
| Product design | 1.97× | Business & Career |
| Johnny Mnemonic (film) | 20× | Movies & TV |
| Collectable | 1.65× | Kids & Family |
| Sierra Nevada (Spain) | 17.88× | Travel & Leisure |
| Optical Society | 11.55× | Politics & Society |
| Urban horticulture | 1.69× | Home & Garden |
| Insulin index | 12.93× | Health |
| Commercial mortgage | 1.79× | Business & Career |
| Cynthia Erivo | 3.58× | Movies & TV |
| Information sensitivity | 4.49× | Technology & Electronics |
| Jaspal | 17.46× | Fashion & Accessoires |
| Janitor | 4.87× | Home & Garden |
| Wolverine (comics) | 4.18× | Literature |
| Hayedeh | 10.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.39 |
| Urban Lifestyle | OPEN | 2.24 |
| Sustainability | BALANCE | 2.08 |
| Extroversion | THRILL | 1.81 |
| DIY Mentality | THRILL | 1.79 |
| Sports Activity | POWER | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 9.5% |
| Germany | 6.6% |
See Mixed media audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Mixed media have in Germany?
Mixed media has an estimated audience of 391,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mixed media fans?
64.3% of Mixed media fans are female, 35.7% are male, with an average age of 40.0 years.
Which brands do Mixed media fans like most?
Mixed media fans show strongest brand affinity for Nijmegen (45.65×), Progressive rock (3.58×), and Artistic inspiration (2.64×) over the country average.
Where do Mixed media fans live in Germany?
Mixed media fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,178), Bayern (reach 50,287), and Baden-Württemberg (reach 49,156). These three regions account for the largest share of the active audience.
What other brands do Mixed media fans also like?
Beyond Mixed media itself, the audience over-indexes on Progressive rock (3.58×), Artistic inspiration (2.64×), Hana, Hawaii (20×), and Goes (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mixed media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.