Rascasse Audience Intelligence

Mixed media Audience in Germany

A data profile of the people who buy, follow and care about Mixed media in Germany — modelled from more than twelve digital signal sources. Mixed media has an estimated audience of 391,535 people in Germany.

#172among Band in Germany#5342among Topic in Germany#167in Arts & Culture

The average Mixed media fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Léa Seydoux, Bob Ross, Daniel Day-Lewis, with strongest over-indexing on Léa Seydoux (54.74× the country average).

Demographically, the Mixed media audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mixed media fan in Germany is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Léa Seydoux.

Category: Arts & Culture · Type: Topic · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed media profile in Germany.

Audience size
392K
in Germany
Gender
64.3%♀
35.7% male
Age
40.0
average years
Country rank
#14256
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed media fans

64.3% are female, 35.7% are male, average age 40.0.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Mixed media audience in Germany
MetricValue
Female64.3%
Male35.7%
Average age40.0
Estimated audience size391,535
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Mixed media audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Mixed media audience comes from Germany.

Worldwide audience distribution share by country for Mixed media
CountryShare
United States30.7%
United Kingdom9.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed media audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mixed media fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.24×
02Hessen~30K1.16×
03Sachsen-Anhalt~10K1.15×
04Bremen~4K1.07×
05Schleswig-Holstein~10K1.04×
06Hamburg~9K1.03×
07Saarland~5K1.02×
08Rheinland-Pfalz~20K0.99×
09Brandenburg~10K0.98×
10Nordrhein-Westfalen~80K0.97×
11Sachsen~20K0.96×
12Niedersachsen~30K0.92×
13Mecklenburg-Vorpommern~7K0.91×
14Baden-Württemberg~50K0.90×
15Thüringen~9K0.89×
16Bayern~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Mixed media, Germany
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed media audience
#·InterestCategoryAffinity×
01Léa SeydouxMovies & TV54.74×
02Bob RossMovies & TV24.84×
03Daniel Day-LewisMovies & TV20.00×
04The IntouchablesMovies & TV20.00×
05Charlotte GainsbourgMovies & TV20.00×
06David HockneyArts & Culture20.00×
07Penélope CruzMovies & TV20.00×
08Moulin Rouge!Movies & TV15.38×
09OdessaTravel & Leisure13.22×
10Freddie HighmoreMovies & TV12.59×
11Eva GreenMovies & TV12.54×
12Art BaselArts & Culture11.25×
13Natalie PortmanMovies & TV8.07×
14Abstract artArts & Culture6.22×
15Oil paintingArts & Culture5.71×
16Art museumArts & Culture5.31×
17HugendubelShopping4.97×
18Unique GiftsShopping4.95×
19Art exhibitionArts & Culture4.69×
20EtsyFashion & Accessoires4.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed media audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.65×
Design AffinityPREMIUM2.36×
Risk AppetiteTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed media audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Family OrientationCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed media have in Germany?

Mixed media has an estimated audience of 391,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mixed media fans?

64.3% of Mixed media fans are female, 35.7% are male, with an average age of 40.0 years.

03

Which brands do Mixed media fans like most?

Mixed media fans show strongest brand affinity for Léa Seydoux (54.74×), Bob Ross (24.84×), and Daniel Day-Lewis (20×) over the country average.

04

Where do Mixed media fans live in Germany?

Mixed media fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mixed media fans also like?

Beyond Mixed media itself, the audience over-indexes on Bob Ross (24.84×), Daniel Day-Lewis (20×), The Intouchables (20×), and Moulin Rouge! (15.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See Mixed media audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mixed media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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