Rascasse Audience Intelligence

Mixed media Audience in United States

A data profile of the people who buy, follow and care about Mixed media in United States — modelled from more than twelve digital signal sources. Mixed media has an estimated audience of 1,831,598 people in United States.

#148among Band in United States#6622among Topic in United States#160in Arts & Culture

The average Mixed media fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Contemporary art, Superman, Art exhibition, with strongest over-indexing on Contemporary art (4.11× the country average).

Demographically, the Mixed media audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mixed media fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Contemporary art.

Category: Arts & Culture · Type: Topic · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed media profile in United States.

Audience size
1.8M
in United States
Gender
73.1%♀
26.9% male
Age
40.7
average years
Country rank
#15258
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed media fans

73.1% are female, 26.9% are male, average age 40.7.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Mixed media audience in United States
MetricValue
Female73.1%
Male26.9%
Average age40.7
Estimated audience size1,831,598
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Mixed media audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Mixed media audience comes from United States.

Worldwide audience distribution share by country for Mixed media
CountryShare
United States30.7%
United Kingdom9.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed media audience in United States is strongest.

Fig. 05

Top regions by affinity

Mixed media fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~70K2.43×
02California~200K1.21×
03New York~100K1.19×
04Georgia~60K1.14×
05Washington~40K1.12×
06Louisiana~30K1.12×
07Texas~200K1.11×
08North Carolina~60K1.11×
09Illinois~70K1.10×
10Mississippi~20K1.10×
11Arkansas~20K1.09×
12Kentucky~20K1.05×
13Maryland~30K1.03×
14Missouri~30K1.03×
15Virginia~50K1.02×
16Massachusetts~40K1.02×
17Oregon~20K1.02×
18Hawaii~8K1.01×
19Rhode Island~6K1.01×
20Vermont~3K1.01×
21Washington, District of Columbia~6K1.00×
22Colorado~30K0.99×
23South Carolina~30K0.99×
24West Virginia~8K0.99×
25South Dakota~4K0.99×
26New Jersey~50K0.98×
27Minnesota~30K0.98×
28Nebraska~9K0.98×
29Alaska~4K0.98×
30Tennessee~40K0.97×
31New Hampshire~7K0.97×
32North Dakota~4K0.97×
33Florida~100K0.96×
34Alabama~20K0.96×
35Iowa~10K0.96×
36Oklahoma~20K0.95×
37Connecticut~20K0.95×
38Michigan~40K0.94×
39Arizona~40K0.94×
40New Mexico~9K0.94×
41Maine~6K0.94×
42Pennsylvania~60K0.93×
43Montana~5K0.93×
44Kansas~10K0.92×
45Idaho~8K0.92×
46Delaware~5K0.91×
47Indiana~30K0.90×
48Utah~10K0.89×
49Nevada~20K0.87×
50Ohio~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Mixed media, United States
0.86×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed media audience
#·InterestCategoryAffinity×
01Project RunwayMovies & TV12.01×
02Art exhibitionArts & Culture4.72×
03GraffitiArts & Culture4.16×
04Contemporary artArts & Culture4.11×
05Gothic fashionFashion & Accessoires3.91×
06Plastic artsArts & Culture3.86×
07Watercolor paintingArts & Culture3.50×
08MuseumArts & Culture3.39×
09Diaper bagKids & Family3.37×
10Fine artBusiness & Career3.30×
11Digital artArts & Culture3.24×
12Millie Bobby BrownMovies & TV3.12×
13Handmade jewelryFashion & Accessoires3.00×
14Art museumArts & Culture2.49×
15Planet FitnessSports2.27×
16Hobby LobbyHome & Garden2.23×
17Do it yourself (DIY)Home & Garden2.14×
18SupermanMovies & TV1.95×
19Harry PotterMovies & TV1.86×
20PaintingArts & Culture1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed media audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
Design AffinityPREMIUM1.93×
Urban LifestyleOPEN1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed media audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.59×
Convenience OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed media have in United States?

Mixed media has an estimated audience of 1,831,598 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mixed media fans?

73.1% of Mixed media fans are female, 26.9% are male, with an average age of 40.7 years.

03

Which brands do Mixed media fans like most?

Mixed media fans show strongest brand affinity for Contemporary art (4.11×), Superman (1.95×), and Art exhibition (4.72×) over the country average.

04

Where do Mixed media fans live in United States?

Mixed media fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mixed media fans also like?

Beyond Mixed media itself, the audience over-indexes on Superman (1.95×), Art exhibition (4.72×), Fine art (3.3×), and Museum (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See Mixed media audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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