Mixed media Audience in United States

Mixed media logo

Mixed media has an estimated audience of 1,831,598 people in United States. 73.1% are female, 26.9% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Product design, Natural rubber, Combat sport, Collectable, Nebraska Cornhuskers football.

The average Mixed media fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Natural rubber, Combat sport, with strongest over-indexing on Product design (11.44× the country average). Demographically, the Mixed media audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Band

Demographics of Mixed media fans

Demographic split for Mixed media audience in United States
MetricValue
Female73.1%
Male26.9%
Average age40.7
Estimated audience size1,831,598

Audience persona

The typical Mixed media fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Mixed media in United States
RegionReachAffinity
California261,1111.3×
Texas181,7911.15×
New York150,2741.47×
Florida135,9451.1×
Georgia67,5091.2×
Illinois67,1431.1×
Pennsylvania61,2210.99×
North Carolina58,1201.05×
Virginia50,2241.13×
New Jersey49,3921.06×
Michigan46,5030.97×
Washington45,7871.25×
Ohio44,4280.79×
Massachusetts40,2361.12×
Wisconsin39,9701.45×
Arizona37,0400.99×
Tennessee36,5581×
Maryland34,7731.1×
Indiana29,3330.88×
Colorado28,9971×
Missouri27,8770.94×
South Carolina27,5741×
Louisiana26,8441.14×
Minnesota26,7281.02×
Alabama24,6900.96×
Oregon23,9041.14×
Kentucky20,8980.91×
Oklahoma19,9850.98×
Connecticut19,6011.07×
Mississippi17,9711.19×
Arkansas15,0070.99×
Nevada14,9550.84×
Utah13,5110.82×
Iowa12,4890.83×
Kansas11,5110.8×
West Virginia8,9021.04×
Hawaii8,6381.1×
Nebraska7,6610.83×
New Mexico7,6210.83×
Idaho6,8500.75×
New Hampshire6,1120.85×
Washington, District of Columbia6,1061.11×
Rhode Island5,9021.01×
Maine5,4270.83×
Montana3,6140.71×
Alaska3,5530.91×
Delaware3,3830.67×
South Dakota3,3120.78×
North Dakota3,2250.86×
Vermont3,0190.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixed media audience
BrandAffinityCategory
Product design11.44×Business & Career
Natural rubber3.03×Cars & Mobility
Combat sport1.71×Sports
Collectable1.69×Kids & Family
Nebraska Cornhuskers football3.71×Sports
Bank account2.5×Business & Career
Jesse Plemons3.08×Movies & TV
Steampunk4.34×Fashion & Accessoires
FaithGateway24.81×Literature
Jaws3.92×Movies & TV
Home staging3.75×Home & Garden
Glossier3×Beauty & Wellness
Urban horticulture1.93×Home & Garden
JDSU1.58×Business & Career
Mothercare1.66×Kids & Family
Nasal cavity4.22×Health
edureka17.29×Business & Career
Tierra Cali3.54×Travel & Leisure
Nipsey Hussle2.64×Music & Radio
Queens College, City University of New York3.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixed media audience
TraitClusterScore
ExtroversionTHRILL2.36
Design AffinityPREMIUM2.27
SustainabilityBALANCE1.97
Urban LifestyleOPEN1.79
LGBTQ+ IdentityOPEN1.58
MindfulnessBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Mixed media
CountryShare
United States30.7%
United Kingdom9.5%
Germany6.6%

See Mixed media audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Mixed media have in United States?

Mixed media has an estimated audience of 1,831,598 people in United States, concentrated in California and Texas.

What is the gender split and age of Mixed media fans?

73.1% of Mixed media fans are female, 26.9% are male, with an average age of 40.7 years.

Which brands do Mixed media fans like most?

Mixed media fans show strongest brand affinity for Product design (11.44×), Natural rubber (3.03×), and Combat sport (1.71×) over the country average.

Where do Mixed media fans live in United States?

Mixed media fans in United States are most concentrated in California (reach 261,111), Texas (reach 181,791), and New York (reach 150,274). These three regions account for the largest share of the active audience.

What other brands do Mixed media fans also like?

Beyond Mixed media itself, the audience over-indexes on Natural rubber (3.03×), Combat sport (1.71×), Collectable (1.69×), and Nebraska Cornhuskers football (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.