A data profile of the people who buy, follow and care about Motsi Mabuse in Germany — modelled from more than twelve digital signal sources. Motsi Mabuse has an estimated audience of 1,422,971 people in Germany.
The average Motsi Mabuse fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bruce Darnell, Victoria Justice, Natalie Dormer, with strongest over-indexing on Bruce Darnell (53.42× the country average).
Demographically, the Motsi Mabuse audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Motsi Mabuse fan in Germany is more female, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Bruce Darnell.
The key figures that characterise the Motsi Mabuse profile in Germany.
74.2% are female, 25.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 39.1 |
| Estimated audience size | 1,422,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Motsi Mabuse audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 66.1% |
| United Kingdom | 22.1% |
| Austria | 3.8% |
Where the Motsi Mabuse audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~60K | 1.27× | |
| 02 | Thüringen | ~50K | 1.26× | |
| 03 | Sachsen | ~100K | 1.22× | |
| 04 | Mecklenburg-Vorpommern | ~40K | 1.19× | |
| 05 | Brandenburg | ~60K | 1.16× | |
| 06 | Rheinland-Pfalz | ~90K | 1.08× | |
| 07 | Niedersachsen | ~200K | 1.06× | |
| 08 | Nordrhein-Westfalen | ~400K | 1.04× | |
| 09 | Schleswig-Holstein | ~60K | 1.03× | |
| 10 | Saarland | ~20K | 1.00× | |
| 11 | Hessen | ~100K | 0.89× | |
| 12 | Baden-Württemberg | ~200K | 0.86× | |
| 13 | Bayern | ~200K | 0.83× | |
| 14 | Bremen | ~10K | 0.74× | |
| 15 | Berlin | ~50K | 0.70× | |
| 16 | Hamburg | ~30K | 0.69× |
The strongest cross-interests of the Motsi Mabuse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Darnell | Movies & TV | 53.42× | ||
| 02 | Victoria Justice | Movies & TV | 50.56× | ||
| 03 | Natalie Dormer | Movies & TV | 45.64× | ||
| 04 | Michael Michalsky | Fashion & Accessoires | 38.74× | ||
| 05 | Rose Leslie | Movies & TV | 36.77× | ||
| 06 | Alicia Vikander | Movies & TV | 30.69× | ||
| 07 | Sylvie Meis | Movies & TV | 24.03× | ||
| 08 | Mila Kunis | Movies & TV | 23.67× | ||
| 09 | Whirlpool Corporation | Home & Garden | 12.17× | ||
| 10 | Kelly Osbourne | Music & Radio | 9.49× | ||
| 11 | Let's Dance (German TV series) | Movies & TV | 9.36× | ||
| 12 | Targobank | Business & Career | 6.76× | ||
| 13 | SunExpress | Travel & Leisure | 5.54× | ||
| 14 | Sarah Engels | Movies & TV | 5.24× | ||
| 15 | Alles was zählt | Movies & TV | 5.17× | ||
| 16 | RTL Television | Movies & TV | 3.35× | ||
| 17 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.17× | ||
| 18 | Nature | Home & Garden | 2.43× | ||
| 19 | Tagesschau | Movies & TV | 2.29× | ||
| 20 | Family | Kids & Family | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.22× | |
| Extroversion | THRILL | 1.20× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.83× | |
| Urban Lifestyle | OPEN | 0.84× |
Motsi Mabuse has an estimated audience of 1,422,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
74.2% of Motsi Mabuse fans are female, 25.8% are male, with an average age of 39.1 years.
Motsi Mabuse fans show strongest brand affinity for Bruce Darnell (53.42×), Victoria Justice (50.56×), and Natalie Dormer (45.64×) over the country average.
Motsi Mabuse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Motsi Mabuse itself, the audience over-indexes on Victoria Justice (50.56×), Natalie Dormer (45.64×), Rose Leslie (36.77×), and Alicia Vikander (30.69×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Motsi Mabuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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