Motsi Mabuse Audience in Germany
Motsi Mabuse has an estimated audience of 1,869,682 people in Germany. 78.7% are female, 21.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bruce Darnell, Natalie Dormer, Sylvie Meis, Mila Kunis, Victoria Justice.
The average Motsi Mabuse fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bruce Darnell, Natalie Dormer, Sylvie Meis, with strongest over-indexing on Bruce Darnell (77.15× the country average). Demographically, the Motsi Mabuse audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Motsi Mabuse fans
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 42.0 |
| Estimated audience size | 1,869,682 |
Audience persona
The typical Motsi Mabuse fan in Germany is more female, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Bruce Darnell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 456,643 | 1.09× |
| Bayern | 265,563 | 0.86× |
| Baden-Württemberg | 230,369 | 0.88× |
| Niedersachsen | 199,821 | 1.08× |
| Hessen | 128,960 | 0.89× |
| Sachsen | 114,861 | 1.23× |
| Rheinland-Pfalz | 105,250 | 1.1× |
| Schleswig-Holstein | 70,740 | 1.03× |
| Brandenburg | 68,435 | 1.15× |
| Berlin | 63,465 | 0.74× |
| Thüringen | 61,357 | 1.26× |
| Sachsen-Anhalt | 60,297 | 1.22× |
| Mecklenburg-Vorpommern | 41,140 | 1.13× |
| Hamburg | 29,363 | 0.68× |
| Saarland | 22,483 | 0.96× |
| Bremen | 11,449 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bruce Darnell | 77.15× | Movies & TV |
| Natalie Dormer | 72.16× | Movies & TV |
| Sylvie Meis | 23.1× | Movies & TV |
| Mila Kunis | 20.21× | Movies & TV |
| Victoria Justice | 36.27× | Movies & TV |
| Let's Dance (German TV series) | 7.15× | Movies & TV |
| Rose Leslie | 26.52× | Movies & TV |
| Whirlpool Corporation | 16.79× | Home & Garden |
| SunExpress | 8.15× | Travel & Leisure |
| Ferrero Küsschen | 34.75× | Food & Beverages |
| Giotto | 27.16× | Food & Beverages |
| Adriana Lima | 12.71× | Fashion & Accessoires |
| RTL Television | 4.64× | Movies & TV |
| Western Union | 5.64× | Business & Career |
| Kelly Osbourne | 9.49× | Music & Radio |
| Anna-Maria Zimmermann | 9.48× | Music & Radio |
| Scooby-Doo | 6.27× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.87× | Movies & TV |
| German television comedy | 6.74× | Movies & TV |
| Satire | 4.73× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.32 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Creativity | OPEN | 1.08 |
| Community Orientation | OPEN | 1.08 |
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.5% |
| United Kingdom | 18.8% |
| Austria | 2.7% |
See Motsi Mabuse audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
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- Günther Jauch (4,348,244)
- Simone Thomalla (4,040,012)
- Laura Wontorra (3,698,038)
Frequently asked questions
How many fans does Motsi Mabuse have in Germany?
Motsi Mabuse has an estimated audience of 1,869,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motsi Mabuse fans?
78.7% of Motsi Mabuse fans are female, 21.3% are male, with an average age of 42.0 years.
Which brands do Motsi Mabuse fans like most?
Motsi Mabuse fans show strongest brand affinity for Bruce Darnell (77.15×), Natalie Dormer (72.16×), and Sylvie Meis (23.1×) over the country average.
Where do Motsi Mabuse fans live in Germany?
Motsi Mabuse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 456,643), Bayern (reach 265,563), and Baden-Württemberg (reach 230,369). These three regions account for the largest share of the active audience.
What other brands do Motsi Mabuse fans also like?
Beyond Motsi Mabuse itself, the audience over-indexes on Natalie Dormer (72.16×), Sylvie Meis (23.1×), Mila Kunis (20.21×), and Victoria Justice (36.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motsi Mabuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.