Motsi Mabuse Audience in Germany

Motsi Mabuse logo

Motsi Mabuse has an estimated audience of 1,869,682 people in Germany. 78.7% are female, 21.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Circular Quay, Home Office, Rossmann, Time (magazine), Progressive rock.

The average Motsi Mabuse fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Circular Quay, Home Office, Rossmann, with strongest over-indexing on Circular Quay (72.16× the country average). Demographically, the Motsi Mabuse audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Motsi Mabuse fans

Demographic split for Motsi Mabuse audience in Germany
MetricValue
Female78.7%
Male21.3%
Average age42.0
Estimated audience size1,869,682

Audience persona

The typical Motsi Mabuse fan in Germany is more female, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Circular Quay.

Top regions in Germany

Top regions ranked by reach for Motsi Mabuse in Germany
RegionReachAffinity
Nordrhein-Westfalen456,6431.09×
Bayern265,5630.86×
Baden-Württemberg230,3690.88×
Niedersachsen199,8211.08×
Hessen128,9600.89×
Sachsen114,8611.23×
Rheinland-Pfalz105,2501.1×
Schleswig-Holstein70,7401.03×
Brandenburg68,4351.15×
Berlin63,4650.74×
Thüringen61,3571.26×
Sachsen-Anhalt60,2971.22×
Mecklenburg-Vorpommern41,1401.13×
Hamburg29,3630.68×
Saarland22,4830.96×
Bremen11,4490.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motsi Mabuse audience
BrandAffinityCategory
Circular Quay72.16×Travel & Leisure
Home Office3.87×Business & Career
Rossmann1.89×Shopping
Time (magazine)2.83×News
Progressive rock2.16×Music & Radio
Howth10.15×Travel & Leisure
Stradivarius1.84×Shopping
Mohamed Salah2.98×Sports
Japanese domestic market3.75×Politics & Society
Škoda Kodiaq1.58×Cars & Mobility
Esra Erol4.13×Movies & TV
Henley shirt3.6×Fashion & Accessoires
Loincloth1.95×Fashion & Accessoires
Home Delivery1.81×Food & Beverages
Bank account1.89×Business & Career
Howrse9.41×Games
Zagreb2.11×Travel & Leisure
Annie Hall5.83×Movies & TV
Hebe2.48×Home & Garden
Corfu (regional unit)1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motsi Mabuse audience
TraitClusterScore
Pet OwnershipJOY1.32
Healthy LifestyleBALANCE1.17
CreativityOPEN1.08
Community OrientationOPEN1.08
Sports ActivityPOWER1.08
DIY MentalityTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Motsi Mabuse
CountryShare
Germany71.5%
United Kingdom18.8%
Austria2.7%

See Motsi Mabuse audiences in other countries

More TV personality audiences in Germany

Frequently asked questions

How many fans does Motsi Mabuse have in Germany?

Motsi Mabuse has an estimated audience of 1,869,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Motsi Mabuse fans?

78.7% of Motsi Mabuse fans are female, 21.3% are male, with an average age of 42.0 years.

Which brands do Motsi Mabuse fans like most?

Motsi Mabuse fans show strongest brand affinity for Circular Quay (72.16×), Home Office (3.87×), and Rossmann (1.89×) over the country average.

Where do Motsi Mabuse fans live in Germany?

Motsi Mabuse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 456,643), Bayern (reach 265,563), and Baden-Württemberg (reach 230,369). These three regions account for the largest share of the active audience.

What other brands do Motsi Mabuse fans also like?

Beyond Motsi Mabuse itself, the audience over-indexes on Home Office (3.87×), Rossmann (1.89×), Time (magazine) (2.83×), and Progressive rock (2.16×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motsi Mabuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.