Rascasse Audience Intelligence

Pacha Group Target Market in Germany

A data profile of the people who buy, follow and care about Pacha Group in Germany — modelled from more than twelve digital signal sources. Pacha Group has an estimated audience of 248,022 people in Germany.

#2513among Brand in Germany#1618in Travel & Leisure

The average Pacha Group fan in Germany is 36.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include New Amsterdam, Jensen Ackles, Gomorrah (film), with strongest over-indexing on New Amsterdam (73.84× the country average).

Demographically, the Pacha Group audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pacha Group fan in Germany is more male, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for New Amsterdam.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pacha Group profile in Germany.

Audience size
248K
in Germany
Gender
43.7%♀
56.3% male
Age
36.6
average years
Country rank
#19765
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pacha Group

43.7% are female, 56.3% are male, average age 36.6.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Pacha Group audience in Germany
MetricValue
Female43.7%
Male56.3%
Average age36.6
Estimated audience size248,022
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Pacha Group audience in Germany
Age bracketShare%
16-1918%
20-2926%
30-3927%
40-4920%
50+9%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Pacha Group audience comes from Germany.

Worldwide audience distribution share by country for Pacha Group
CountryShare
Spain20.2%
Germany16.2%
Italy12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pacha Group audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pacha Group customers by region in Germany
#RegionReachAffinity×
01Bayern~200K8.02×
02Hamburg~10K1.69×
03Hessen~30K1.46×
04Nordrhein-Westfalen~70K1.33×
05Berlin~10K1.24×
06Baden-Württemberg~40K1.21×
07Rheinland-Pfalz~10K0.96×
08Niedersachsen~20K0.83×
09Bremen~2K0.83×
10Saarland~2K0.74×
11Schleswig-Holstein~7K0.73×
12Brandenburg~5K0.66×
13Thüringen~4K0.62×
14Mecklenburg-Vorpommern~3K0.62×
15Sachsen-Anhalt~4K0.56×
16Sachsen~6K0.53×
Fig. 06

Affinity by region

Affinity by region — Pacha Group, Germany
0.53×1.00×8.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pacha Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pacha Group audience
#·InterestCategoryAffinity×
01Gomorrah (film)Movies & TV79.40×
02New AmsterdamMovies & TV73.84×
03Jensen AcklesMovies & TV34.64×
04Blue Bloods (TV series)Movies & TV32.11×
05Ministry of SoundMusic & Radio31.25×
06Victoria JusticeMovies & TV26.51×
07Mila KunisMovies & TV24.30×
08Rose LeslieMovies & TV23.66×
09Amsterdam Dance EventMusic & Radio20.31×
10SmallvilleMovies & TV20.00×
11The MentalistMovies & TV20.00×
12Bella ItaliaFood & Beverages20.00×
13Juliette LewisMovies & TV20.00×
14OzarksMovies & TV20.00×
15Chris Evans (actor)Movies & TV19.75×
16Desperate HousewivesMovies & TV14.97×
17Daniel CraigMovies & TV13.54×
18Andrea BocelliMusic & Radio12.34×
19Henry CavillMovies & TV10.82×
20Bruce WillisMovies & TV6.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pacha Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pacha Group audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.81×
Quality AwarenessPREMIUM1.71×
Urban LifestyleOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pacha Group audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
Price SensitivityPREMIUM0.69×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pacha Group's target market in Germany?

Pacha Group's target market in Germany covers an estimated 248,022 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pacha Group customers?

43.7% of the Pacha Group audience are female, 56.3% are male, with an average age of 36.6 years.

03

Which brands do Pacha Group fans like most?

Pacha Group fans show strongest brand affinity for New Amsterdam (73.84×), Jensen Ackles (34.64×), and Gomorrah (film) (79.4×) over the country average.

04

Where do Pacha Group fans live in Germany?

Pacha Group fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pacha Group fans also like?

Beyond Pacha Group itself, the audience over-indexes on Jensen Ackles (34.64×), Gomorrah (film) (79.4×), Mila Kunis (24.3×), and Blue Bloods (TV series) (32.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Pacha Group audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pacha Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →