Pacha Group Audience in Germany
Pacha Group has an estimated audience of 116,575 people in Germany. 43.7% are female, 56.3% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Home construction, myDealZ, South Asian cuisine, Haaretz הארץ.
The average Pacha Group fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Home construction, myDealZ, with strongest over-indexing on Loincloth (50.77× the country average). Demographically, the Pacha Group audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Pacha Group fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 36.6 |
| Estimated audience size | 116,575 |
Audience persona
The typical Pacha Group fan in Germany is more male, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,139 | 1.61× |
| Bayern | 53,849 | 1.34× |
| Baden-Württemberg | 48,912 | 1.43× |
| Hessen | 33,376 | 1.75× |
| Niedersachsen | 23,143 | 0.95× |
| Berlin | 17,249 | 1.54× |
| Rheinland-Pfalz | 13,527 | 1.08× |
| Hamburg | 11,380 | 2.01× |
| Schleswig-Holstein | 6,783 | 0.76× |
| Brandenburg | 5,003 | 0.65× |
| Sachsen | 4,237 | 0.35× |
| Thüringen | 2,912 | 0.46× |
| Sachsen-Anhalt | 2,494 | 0.38× |
| Mecklenburg-Vorpommern | 2,351 | 0.49× |
| Bremen | 1,720 | 0.8× |
| Saarland | 1,191 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 50.77× | Fashion & Accessoires |
| Home construction | 4.15× | Home & Garden |
| myDealZ | 9.54× | Shopping |
| South Asian cuisine | 15.42× | Food & Beverages |
| Haaretz הארץ | 12.95× | News |
| Unique Gifts | 2.24× | Shopping |
| The Human Centipede 2 (Full Sequence) | 12.66× | Movies & TV |
| Progressive rock | 2.22× | Music & Radio |
| Jalebi | 18.43× | Food & Beverages |
| Colin Hay | 16.21× | Music & Radio |
| Hückelhoven | 9.77× | Travel & Leisure |
| La rosa de Guadalupe | 18.59× | Movies & TV |
| Harvey Mudd College | 20× | Business & Career |
| Home Delivery | 2.84× | Food & Beverages |
| Birthday Gifts | 1.71× | Kids & Family |
| Personalised Gifts | 1.89× | Home & Garden |
| Circular Quay | 20.96× | Travel & Leisure |
| Inlay (guitar) | 6.6× | Music & Radio |
| Coimbra Fado | 14.11× | Music & Radio |
| Noirmoutier-en-l'Île | 15.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.89 |
| Quality Awareness | PREMIUM | 1.83 |
| Design Affinity | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.64 |
| Early Adopter Mentality | POWER | 1.58 |
| Urban Lifestyle | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.5% |
| Italy | 13.8% |
| United Kingdom | 13.0% |
See Pacha Group audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Pacha Group have in Germany?
Pacha Group has an estimated audience of 116,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pacha Group fans?
43.7% of Pacha Group fans are female, 56.3% are male, with an average age of 36.6 years.
Which brands do Pacha Group fans like most?
Pacha Group fans show strongest brand affinity for Loincloth (50.77×), Home construction (4.15×), and myDealZ (9.54×) over the country average.
Where do Pacha Group fans live in Germany?
Pacha Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,139), Bayern (reach 53,849), and Baden-Württemberg (reach 48,912). These three regions account for the largest share of the active audience.
What other brands do Pacha Group fans also like?
Beyond Pacha Group itself, the audience over-indexes on Home construction (4.15×), myDealZ (9.54×), South Asian cuisine (15.42×), and Haaretz הארץ (12.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pacha Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.