Rascasse Audience Intelligence

Philadelphia Audience in Germany

A data profile of the people who buy, follow and care about Philadelphia in Germany — modelled from more than twelve digital signal sources. Philadelphia has an estimated audience of 385,905 people in Germany.

#279among City in Germany#1310among POI in Germany#1148in Travel & Leisure

The average Philadelphia fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gianna Nannini, Adriano Celentano, Myspace, with strongest over-indexing on Gianna Nannini (23.9× the country average).

Demographically, the Philadelphia audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Philadelphia fan in Germany is balanced, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Gianna Nannini.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia profile in Germany.

Audience size
386K
in Germany
Gender
50.5%♀
49.5% male
Age
38.6
average years
Country rank
#14429
POI in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philadelphia fans

50.5% are female, 49.5% are male, average age 38.6.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Philadelphia audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age38.6
Estimated audience size385,905
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Philadelphia audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Philadelphia audience comes from Germany.

Worldwide audience distribution share by country for Philadelphia
CountryShare
United States62.6%
Italy8.2%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Philadelphia fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.26×
02Berlin~20K1.25×
03Hamburg~10K1.16×
04Nordrhein-Westfalen~100K1.13×
05Baden-Württemberg~60K1.12×
06Bayern~70K1.11×
07Bremen~4K1.08×
08Rheinland-Pfalz~20K1.04×
09Niedersachsen~40K1.00×
10Brandenburg~10K0.96×
11Saarland~4K0.93×
12Schleswig-Holstein~10K0.90×
13Sachsen~20K0.84×
14Thüringen~8K0.79×
15Sachsen-Anhalt~7K0.75×
16Mecklenburg-Vorpommern~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Philadelphia, Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia audience
#·InterestCategoryAffinity×
01Mozzarella sticksFood & Beverages29.28×
02MyspaceInternet & Social Media28.98×
03Arda TuranSports28.04×
04Adriano CelentanoMusic & Radio26.33×
05Gianna NanniniMusic & Radio23.90×
06BabybelFood & Beverages22.31×
07Laura PausiniMusic & Radio20.00×
08Wizards of Waverly PlaceMovies & TV19.95×
09Billa (supermarket)Shopping13.64×
10Ahmet KayaMusic & Radio13.19×
11Whirlpool CorporationHome & Garden9.97×
12Philadelphia EaglesSports9.40×
13Fargo (film)Movies & TV8.88×
14Albania national football teamSports8.24×
15CNNMovies & TV6.38×
16Robert RedfordMovies & TV5.30×
17Dexter (TV series)Movies & TV4.88×
18CanadaTravel & Leisure2.10×
19Netto Marken-DiscountShopping1.79×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
SpiritualityBALANCE1.50×
Risk AppetiteTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Sports ActivityPOWER0.78×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia have in Germany?

Philadelphia has an estimated audience of 385,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Philadelphia fans?

50.5% of Philadelphia fans are female, 49.5% are male, with an average age of 38.6 years.

03

Which brands do Philadelphia fans like most?

Philadelphia fans show strongest brand affinity for Gianna Nannini (23.9×), Adriano Celentano (26.33×), and Myspace (28.98×) over the country average.

04

Where do Philadelphia fans live in Germany?

Philadelphia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia fans also like?

Beyond Philadelphia itself, the audience over-indexes on Adriano Celentano (26.33×), Myspace (28.98×), Arda Turan (28.04×), and Robert Redford (5.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Philadelphia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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