Philadelphia Audience in Germany
Philadelphia has an estimated audience of 385,905 people in Germany. 50.5% are female, 49.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knokke-Heist, Unique Gifts, Haberler, Birthday Gifts, Stradivarius.
The average Philadelphia fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knokke-Heist, Unique Gifts, Haberler, with strongest over-indexing on Knokke-Heist (41.79× the country average). Demographically, the Philadelphia audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Philadelphia fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 38.6 |
| Estimated audience size | 385,905 |
Audience persona
The typical Philadelphia fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Knokke-Heist.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,173 | 1.16× |
| Bayern | 71,195 | 1.15× |
| Baden-Württemberg | 60,143 | 1.14× |
| Hessen | 38,013 | 1.29× |
| Niedersachsen | 37,919 | 1.01× |
| Berlin | 22,588 | 1.31× |
| Rheinland-Pfalz | 20,370 | 1.05× |
| Sachsen | 15,909 | 0.84× |
| Schleswig-Holstein | 12,319 | 0.89× |
| Brandenburg | 10,522 | 0.88× |
| Hamburg | 10,323 | 1.18× |
| Thüringen | 7,415 | 0.75× |
| Sachsen-Anhalt | 7,145 | 0.71× |
| Mecklenburg-Vorpommern | 5,214 | 0.71× |
| Saarland | 4,167 | 0.88× |
| Bremen | 3,414 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knokke-Heist | 41.79× | Travel & Leisure |
| Unique Gifts | 2.39× | Shopping |
| Haberler | 1.8× | News |
| Birthday Gifts | 2.28× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Kodi (software) | 3.4× | Technology & Electronics |
| Hakone, Kanagawa | 6.79× | Travel & Leisure |
| Christmas Gift | 1.77× | Kids & Family |
| Urban horticulture | 1.79× | Home & Garden |
| 3D printing | 2.12× | Technology & Electronics |
| Progressive rock | 1.5× | Music & Radio |
| Esra Erol | 5.27× | Movies & TV |
| WonderJeans | 12.62× | Fashion & Accessoires |
| Este, Veneto | 2.27× | Travel & Leisure |
| Corona (band) | 2.25× | Music & Radio |
| KLIX (AM) | 2.28× | Music & Radio |
| Tifo | 6× | Sports |
| Medieval fantasy | 8.82× | Literature |
| Graham Greene | 3.45× | Literature |
| Google Analytics | 1.69× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Community Orientation | OPEN | 1.43 |
| Tradition | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.6% |
| Italy | 8.2% |
| Brazil | 3.7% |
See Philadelphia audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Philadelphia have in Germany?
Philadelphia has an estimated audience of 385,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Philadelphia fans?
50.5% of Philadelphia fans are female, 49.5% are male, with an average age of 38.6 years.
Which brands do Philadelphia fans like most?
Philadelphia fans show strongest brand affinity for Knokke-Heist (41.79×), Unique Gifts (2.39×), and Haberler (1.8×) over the country average.
Where do Philadelphia fans live in Germany?
Philadelphia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,173), Bayern (reach 71,195), and Baden-Württemberg (reach 60,143). These three regions account for the largest share of the active audience.
What other brands do Philadelphia fans also like?
Beyond Philadelphia itself, the audience over-indexes on Unique Gifts (2.39×), Haberler (1.8×), Birthday Gifts (2.28×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.