Philadelphia Audience in United States

Philadelphia logo

Philadelphia has an estimated audience of 23,071,385 people in United States. 49.2% are female, 50.8% are male, average age 41.7. Top regions: Pennsylvania, California, New York. Top brand affinities: Houston Astros, Hobby Lobby, Wawa Inc., Aldi, Happiness.

The average Philadelphia fan in United States is 41.7 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Houston Astros, Hobby Lobby, Wawa Inc., with strongest over-indexing on Houston Astros (5.42× the country average). Demographically, the Philadelphia audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Philadelphia fans

Demographic split for Philadelphia audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.7
Estimated audience size23,071,385

Audience persona

The typical Philadelphia fan in United States is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for Philadelphia in United States
RegionReachAffinity
Pennsylvania4,275,3055.5×
California2,112,6370.83×
New York1,966,2321.53×
Texas1,610,3210.81×
New Jersey1,453,4582.48×
Florida1,422,7110.91×
Virginia757,7221.35×
Illinois683,2760.89×
Ohio640,1690.9×
Georgia635,2160.89×
North Carolina629,4460.91×
Maryland621,3531.57×
Massachusetts550,9791.21×
Michigan473,3870.78×
Arizona392,3940.83×
Washington390,3110.84×
Tennessee365,6930.79×
Indiana312,9480.74×
Colorado281,1030.77×
South Carolina274,4590.79×
Missouri270,7800.73×
Connecticut261,4351.13×
Alabama254,1090.79×
Minnesota246,8940.75×
Wisconsin230,3040.66×
Louisiana216,4310.73×
Kentucky204,9410.71×
Oregon191,3210.72×
Nevada186,1940.83×
Delaware179,9632.83×
Mississippi175,4720.92×
Oklahoma162,4310.63×
Washington, District of Columbia155,4302.24×
Utah150,3420.73×
Kansas126,0810.69×
Iowa119,2010.63×
Arkansas118,1110.62×
West Virginia81,8600.76×
New Mexico70,7270.61×
Nebraska70,4910.61×
New Hampshire70,3640.77×
Maine67,7110.82×
Idaho67,5770.58×
Rhode Island65,3120.89×
Hawaii63,1390.64×
Vermont35,5250.88×
Montana35,0900.55×
Alaska32,2870.65×
South Dakota28,1390.53×
North Dakota25,5160.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia audience
BrandAffinityCategory
Houston Astros5.42×Sports
Hobby Lobby2.1×Home & Garden
Wawa Inc.2.97×Shopping
Aldi1.87×Shopping
Happiness1.52×Health
Best Buy1.75×Shopping
Wells Fargo1.65×Business & Career
Bars1.55×Travel & Leisure
American Airlines1.6×Travel & Leisure
Taco Bell1.67×Food & Beverages
southwest airlines2.23×Travel & Leisure
Texas Roadhouse1.56×Food & Beverages
Los Angeles Dodgers2.73×Sports
Livemusic2.02×Music & Radio
Weather1.7×Home & Garden
Hairstyle1.57×Beauty & Wellness
Tattoos1.5×Fashion & Accessoires
Real property1.98×Home & Garden
Hollywood1.6×Travel & Leisure
New York Lottery4.29×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia audience
TraitClusterScore
ExtroversionTHRILL1.23
Community OrientationOPEN1.21
IndulgenceJOY1.19
Family OrientationCONSERVATISM1.12
Sports ActivityPOWER1.11
PatriotismCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia
CountryShare
United States62.6%
Italy8.2%
Brazil3.7%

See Philadelphia audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Philadelphia have in United States?

Philadelphia has an estimated audience of 23,071,385 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Philadelphia fans?

49.2% of Philadelphia fans are female, 50.8% are male, with an average age of 41.7 years.

Which brands do Philadelphia fans like most?

Philadelphia fans show strongest brand affinity for Houston Astros (5.42×), Hobby Lobby (2.1×), and Wawa Inc. (2.97×) over the country average.

Where do Philadelphia fans live in United States?

Philadelphia fans in United States are most concentrated in Pennsylvania (reach 4,275,305), California (reach 2,112,637), and New York (reach 1,966,232). These three regions account for the largest share of the active audience.

What other brands do Philadelphia fans also like?

Beyond Philadelphia itself, the audience over-indexes on Hobby Lobby (2.1×), Wawa Inc. (2.97×), Aldi (1.87×), and Happiness (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.