Rascasse Audience Intelligence

Philadelphia Audience in United States

A data profile of the people who buy, follow and care about Philadelphia in United States — modelled from more than twelve digital signal sources. Philadelphia has an estimated audience of 23,071,385 people in United States.

#19among City in United States#72among POI in United States#122in Travel & Leisure

The average Philadelphia fan in United States is 41.7 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Pinterest, Wawa Inc., American Airlines, with strongest over-indexing on Pinterest (1.52× the country average).

Demographically, the Philadelphia audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia profile in United States.

Audience size
23.1M
in United States
Gender
49.2%♀
50.8% male
Age
41.7
average years
Country rank
#1366
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philadelphia fans

49.2% are female, 50.8% are male, average age 41.7.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Philadelphia audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.7
Estimated audience size23,071,385
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Philadelphia audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Philadelphia audience comes from United States.

Worldwide audience distribution share by country for Philadelphia
CountryShare
United States62.6%
Italy8.2%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~4.5M5.86×
02Delaware~200K3.31×
03New Jersey~1.5M2.57×
04Washington, District of Columbia~200K2.25×
05Maryland~600K1.54×
06New York~2M1.44×
07Virginia~700K1.29×
08Massachusetts~500K1.16×
09Connecticut~300K1.12×
10Mississippi~200K1.08×
11Vermont~40K0.92×
12Rhode Island~70K0.91×
13Florida~1.5M0.88×
14Ohio~600K0.87×
15North Carolina~600K0.86×
16Georgia~600K0.85×
17Illinois~600K0.84×
18Maine~70K0.83×
19Arizona~400K0.82×
20Nevada~200K0.82×
21Washington~400K0.80×
22West Virginia~90K0.80×
23Alabama~300K0.79×
24California~2M0.78×
25New Hampshire~70K0.78×
26Tennessee~400K0.77×
27South Carolina~300K0.77×
28Texas~1.5M0.76×
29Michigan~500K0.76×
30Colorado~300K0.73×
31Indiana~300K0.72×
32Louisiana~200K0.72×
33Utah~100K0.72×
34Alaska~40K0.72×
35Minnesota~200K0.71×
36Missouri~300K0.70×
37Oregon~200K0.70×
38Kentucky~200K0.69×
39Kansas~100K0.67×
40Wisconsin~200K0.64×
41Arkansas~100K0.63×
42Hawaii~60K0.63×
43Oklahoma~200K0.62×
44Iowa~100K0.62×
45New Mexico~70K0.62×
46Nebraska~70K0.62×
47Idaho~70K0.59×
48North Dakota~30K0.58×
49Montana~40K0.57×
50South Dakota~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Philadelphia, United States
0.56×1.00×5.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia audience
#·InterestCategoryAffinity×
01QVCMovies & TV2.81×
02Weather forecastingHome & Garden2.63×
03Microwave ovenHome & Garden2.40×
04Wawa Inc.Shopping2.36×
05FedExBusiness & Career2.25×
06Dunkin' DonutsFood & Beverages2.07×
07United Parcel ServiceBusiness & Career2.06×
08InnovationBusiness & Career2.01×
09Solar energyHome & Garden1.97×
10Vehicle insuranceCars & Mobility1.73×
11Burger KingFood & Beverages1.67×
12Ace HardwareHome & Garden1.65×
13American AirlinesTravel & Leisure1.64×
14Real propertyHome & Garden1.63×
15TV game showsMovies & TV1.61×
16Mortgage loansBusiness & Career1.59×
17PinterestInternet & Social Media1.52×
18UniversityBusiness & Career1.52×
19Discount storesShopping1.51×
20BarbecueFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
IndulgenceJOY1.43×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia have in United States?

Philadelphia has an estimated audience of 23,071,385 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Philadelphia fans?

49.2% of Philadelphia fans are female, 50.8% are male, with an average age of 41.7 years.

03

Which brands do Philadelphia fans like most?

Philadelphia fans show strongest brand affinity for Pinterest (1.52×), Wawa Inc. (2.36×), and American Airlines (1.64×) over the country average.

04

Where do Philadelphia fans live in United States?

Philadelphia fans in United States are most concentrated in Pennsylvania (reach ~4.5M), California (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia fans also like?

Beyond Philadelphia itself, the audience over-indexes on Wawa Inc. (2.36×), American Airlines (1.64×), FedEx (2.25×), and United Parcel Service (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Philadelphia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →