Radio Paloma Audience in Germany
Radio Paloma has an estimated audience of 440,990 people in Germany. 56.3% are female, 43.7% are male, average age 48.6. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Time (magazine), Home Office, Rossmann, Progressive rock, Artistic inspiration.
The average Radio Paloma fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Time (magazine), Home Office, Rossmann, with strongest over-indexing on Time (magazine) (11.83× the country average). Demographically, the Radio Paloma audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Paloma fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 48.6 |
| Estimated audience size | 440,990 |
Audience persona
The typical Radio Paloma fan in Germany is more female, around 48.6 years old, with strong Community Orientation tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,023 | 1.25× |
| Bayern | 41,753 | 0.59× |
| Sachsen | 40,977 | 1.89× |
| Niedersachsen | 37,089 | 0.87× |
| Baden-Württemberg | 34,058 | 0.57× |
| Brandenburg | 26,478 | 1.94× |
| Hessen | 23,094 | 0.69× |
| Mecklenburg-Vorpommern | 19,339 | 2.3× |
| Schleswig-Holstein | 15,901 | 1× |
| Thüringen | 13,893 | 1.24× |
| Sachsen-Anhalt | 12,743 | 1.12× |
| Berlin | 12,676 | 0.64× |
| Rheinland-Pfalz | 12,550 | 0.57× |
| Hamburg | 7,410 | 0.74× |
| Saarland | 2,352 | 0.43× |
| Bremen | 625 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 11.83× | News |
| Home Office | 3.03× | Business & Career |
| Rossmann | 1.67× | Shopping |
| Progressive rock | 2.88× | Music & Radio |
| Artistic inspiration | 2.02× | Arts & Culture |
| Goes | 1.5× | Travel & Leisure |
| Jack White | 2.44× | Movies & TV |
| VfL Wolfsburg | 1.81× | Sports |
| Saving | 1.51× | Business & Career |
| Janet Evanovich | 20.35× | Literature |
| Home Delivery | 2.05× | Food & Beverages |
| Preacher (comics) | 4.9× | Literature |
| Zamalek SC | 4.21× | Sports |
| Granola | 6.33× | Food & Beverages |
| KLIX (AM) | 1.54× | Music & Radio |
| Headhunters (film) | 2.58× | Movies & TV |
| Emperor Entertainment Group | 2.04× | Business & Career |
| Competitive dance | 2.99× | Sports |
| The Spinners (American R&B group) | 13.17× | Music & Radio |
| Oliver Kahn | 1.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Convenience Orientation | PREMIUM | 1.18 |
| Pet Ownership | JOY | 1.16 |
| Family Orientation | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.2% |
| Italy | 1.9% |
| Chile | 0.5% |
See Radio Paloma audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Paloma have in Germany?
Radio Paloma has an estimated audience of 440,990 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Radio Paloma fans?
56.3% of Radio Paloma fans are female, 43.7% are male, with an average age of 48.6 years.
Which brands do Radio Paloma fans like most?
Radio Paloma fans show strongest brand affinity for Time (magazine) (11.83×), Home Office (3.03×), and Rossmann (1.67×) over the country average.
Where do Radio Paloma fans live in Germany?
Radio Paloma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,023), Bayern (reach 41,753), and Sachsen (reach 40,977). These three regions account for the largest share of the active audience.
What other brands do Radio Paloma fans also like?
Beyond Radio Paloma itself, the audience over-indexes on Home Office (3.03×), Rossmann (1.67×), Progressive rock (2.88×), and Artistic inspiration (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Paloma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.