Rascasse Audience Intelligence

Radio Paloma Audience in Germany

A data profile of the people who buy, follow and care about Radio Paloma in Germany — modelled from more than twelve digital signal sources. Radio Paloma has an estimated audience of 444,090 people in Germany.

#58among Radio Station in Germany#1510in Music & Radio

The average Radio Paloma fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Andy Borg, Roland Kaiser, ZDF-Fernsehgarten, with strongest over-indexing on Andy Borg (46.74× the country average).

Demographically, the Radio Paloma audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio Paloma fan in Germany is more female, around 48.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Andy Borg.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio Paloma profile in Germany.

Audience size
444K
in Germany
Gender
56.3%♀
43.7% male
Age
48.6
average years
Country rank
#12888
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio Paloma fans

56.3% are female, 43.7% are male, average age 48.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Radio Paloma audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age48.6
Estimated audience size444,090
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Radio Paloma audience in Germany
Age bracketShare%
16-192%
20-2910%
30-3917%
40-4934%
50+37%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Radio Paloma audience comes from Germany.

Worldwide audience distribution share by country for Radio Paloma
CountryShare
Germany97.2%
Italy1.9%
Chile0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio Paloma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio Paloma fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K2.23×
02Brandenburg~30K1.93×
03Sachsen~40K1.91×
04Thüringen~10K1.33×
05Sachsen-Anhalt~10K1.29×
06Nordrhein-Westfalen~100K1.25×
07Schleswig-Holstein~20K0.99×
08Niedersachsen~40K0.83×
09Hessen~20K0.69×
10Hamburg~7K0.69×
11Rheinland-Pfalz~10K0.58×
12Berlin~10K0.58×
13Baden-Württemberg~30K0.57×
14Bayern~40K0.55×
15Saarland~3K0.48×
16Bremen~2K0.40×
Fig. 06

Affinity by region

Affinity by region — Radio Paloma, Germany
0.40×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio Paloma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio Paloma audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio46.74×
02Carmen NebelMovies & TV30.00×
03ZDF-FernsehgartenMovies & TV27.24×
04Bernhard BrinkMusic & Radio24.79×
05Udo JürgensMusic & Radio17.35×
06Roland KaiserMusic & Radio16.31×
07Kastelruther SpatzenMusic & Radio15.92×
08Andrea BergMusic & Radio15.51×
09Marianne RosenbergMusic & Radio15.09×
10Beatrice EgliMusic & Radio14.90×
11Maite KellyMusic & Radio14.63×
12Matthias ReimMusic & Radio14.60×
13Giovanni ZarrellaMusic & Radio13.83×
14Semino RossiMusic & Radio13.69×
15Jürgen DrewsMusic & Radio13.65×
16Mary RoosMusic & Radio13.50×
17Michael Patrick KellyMusic & Radio12.65×
18Florian SilbereisenMusic & Radio10.98×
19Helene FischerMusic & Radio6.59×
20Schlager musicMusic & Radio5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio Paloma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio Paloma audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
TraditionCONSERVATISM1.50×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio Paloma audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
SustainabilityBALANCE0.74×
Social Media UsageJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio Paloma have in Germany?

Radio Paloma has an estimated audience of 444,090 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Radio Paloma fans?

56.3% of Radio Paloma fans are female, 43.7% are male, with an average age of 48.6 years.

03

Which brands do Radio Paloma fans like most?

Radio Paloma fans show strongest brand affinity for Andy Borg (46.74×), Roland Kaiser (16.31×), and ZDF-Fernsehgarten (27.24×) over the country average.

04

Where do Radio Paloma fans live in Germany?

Radio Paloma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Sachsen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Radio Paloma fans also like?

Beyond Radio Paloma itself, the audience over-indexes on Roland Kaiser (16.31×), ZDF-Fernsehgarten (27.24×), Beatrice Egli (14.9×), and Andrea Berg (15.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Radio Paloma audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Paloma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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