Samu Haber Audience in Germany
Samu Haber has an estimated audience of 612,086 people in Germany. 90.5% are female, 9.5% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Roland Kaiser, WE Fashion, Johannes Oerding, Michael Patrick Kelly, Rea Garvey.
The average Samu Haber fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Roland Kaiser, WE Fashion, Johannes Oerding, with strongest over-indexing on Roland Kaiser (7.12× the country average). Demographically, the Samu Haber audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Samu Haber fans
| Metric | Value |
|---|---|
| Female | 90.5% |
| Male | 9.5% |
| Average age | 36.2 |
| Estimated audience size | 612,086 |
Audience persona
The typical Samu Haber fan in Germany is more female, around 36.2 years old, with strong Creativity tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,312 | 1.06× |
| Bayern | 98,678 | 1× |
| Baden-Württemberg | 83,195 | 1× |
| Niedersachsen | 73,805 | 1.24× |
| Hessen | 40,034 | 0.86× |
| Sachsen | 33,329 | 1.11× |
| Rheinland-Pfalz | 31,721 | 1.03× |
| Schleswig-Holstein | 30,721 | 1.4× |
| Berlin | 20,136 | 0.74× |
| Thüringen | 19,992 | 1.28× |
| Brandenburg | 19,054 | 1× |
| Mecklenburg-Vorpommern | 12,694 | 1.09× |
| Hamburg | 12,118 | 0.88× |
| Sachsen-Anhalt | 8,591 | 0.54× |
| Saarland | 8,260 | 1.1× |
| Bremen | 3,556 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 7.12× | Music & Radio |
| WE Fashion | 17.06× | Fashion & Accessoires |
| Johannes Oerding | 11.49× | Music & Radio |
| Michael Patrick Kelly | 9.6× | Music & Radio |
| Rea Garvey | 11.09× | Music & Radio |
| Let's Dance (German TV series) | 4.62× | Movies & TV |
| Sam Heughan | 11.28× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 3.8× | Movies & TV |
| JACK & JONES | 17.06× | Fashion & Accessoires |
| Mark Forster | 8.16× | Music & Radio |
| Firefly (airline) | 16.54× | Travel & Leisure |
| Peter Fox (musician) | 15.55× | Music & Radio |
| Bosse (musician) | 12.42× | Music & Radio |
| Deichmann | 2.53× | Shopping |
| Helene Fischer | 2.75× | Music & Radio |
| Harry Potter | 1.68× | Movies & TV |
| Max Giesinger | 7.96× | Music & Radio |
| Spiegel Online | 1.95× | News |
| No Angels | 7.45× | Music & Radio |
| Rossmann | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Sports Activity | POWER | 1.08 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.1% |
| Finland | 15.8% |
| Switzerland | 5.9% |
See Samu Haber audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Samu Haber have in Germany?
Samu Haber has an estimated audience of 612,086 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samu Haber fans?
90.5% of Samu Haber fans are female, 9.5% are male, with an average age of 36.2 years.
Which brands do Samu Haber fans like most?
Samu Haber fans show strongest brand affinity for Roland Kaiser (7.12×), WE Fashion (17.06×), and Johannes Oerding (11.49×) over the country average.
Where do Samu Haber fans live in Germany?
Samu Haber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,312), Bayern (reach 98,678), and Baden-Württemberg (reach 83,195). These three regions account for the largest share of the active audience.
What other brands do Samu Haber fans also like?
Beyond Samu Haber itself, the audience over-indexes on WE Fashion (17.06×), Johannes Oerding (11.49×), Michael Patrick Kelly (9.6×), and Rea Garvey (11.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samu Haber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.