Samu Haber Audience in Germany
A data profile of the people who buy, follow and care about Samu Haber in Germany — modelled from more than twelve digital signal sources. Samu Haber has an estimated audience of 670,689 people in Germany.
The average Samu Haber fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michael Patrick Kelly, Roland Kaiser, WE Fashion, with strongest over-indexing on Michael Patrick Kelly (16.28× the country average).
Demographically, the Samu Haber audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Samu Haber fan in Germany is more female, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Michael Patrick Kelly.
At a glance
The key figures that characterise the Samu Haber profile in Germany.
Search interest · 12-month trend
Demographics of Samu Haber fans
90.5% are female, 9.5% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 90.5% |
| Male | 9.5% |
| Average age | 36.2 |
| Estimated audience size | 670,689 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Samu Haber audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.4% |
| Finland | 15.3% |
| Switzerland | 5.6% |
Geography
Where the Samu Haber audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~30K | 1.40× | |
| 02 | Thüringen | ~20K | 1.34× | |
| 03 | Niedersachsen | ~70K | 1.22× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.19× | |
| 05 | Saarland | ~8K | 1.12× | |
| 06 | Sachsen | ~30K | 1.11× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 08 | Rheinland-Pfalz | ~30K | 0.99× | |
| 09 | Brandenburg | ~20K | 0.98× | |
| 10 | Bayern | ~90K | 0.96× | |
| 11 | Baden-Württemberg | ~80K | 0.95× | |
| 12 | Hamburg | ~10K | 0.87× | |
| 13 | Hessen | ~40K | 0.85× | |
| 14 | Sachsen-Anhalt | ~10K | 0.75× | |
| 15 | Bremen | ~4K | 0.70× | |
| 16 | Berlin | ~20K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Samu Haber audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sam Heughan | Movies & TV | 17.06× | ||
| 02 | Bosse (musician) | Music & Radio | 17.06× | ||
| 03 | Lotte | Music & Radio | 17.06× | ||
| 04 | Michael Patrick Kelly | Music & Radio | 16.28× | ||
| 05 | WE Fashion | Fashion & Accessoires | 15.41× | ||
| 06 | Rea Garvey | Music & Radio | 12.06× | ||
| 07 | Yvonne Catterfeld | Music & Radio | 11.84× | ||
| 08 | Johannes Oerding | Music & Radio | 10.87× | ||
| 09 | Mark Forster | Music & Radio | 10.65× | ||
| 10 | Max Giesinger | Music & Radio | 9.41× | ||
| 11 | No Angels | Music & Radio | 9.18× | ||
| 12 | Jürgen Drews | Music & Radio | 8.30× | ||
| 13 | Roland Kaiser | Music & Radio | 7.60× | ||
| 14 | Udo Jürgens | Music & Radio | 6.13× | ||
| 15 | Sarah Connor | Music & Radio | 6.11× | ||
| 16 | Robbie Williams | Music & Radio | 5.62× | ||
| 17 | Let's Dance (German TV series) | Movies & TV | 3.75× | ||
| 18 | Hugendubel | Shopping | 3.33× | ||
| 19 | Helene Fischer | Music & Radio | 2.83× | ||
| 20 | Deichmann | Shopping | 2.77× |
Personality of the Samu Haber audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.56× | |
| Creativity | OPEN | 1.22× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.71× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Early Adopter Mentality | POWER | 0.78× |
Frequently asked questions
How many fans does Samu Haber have in Germany?
Samu Haber has an estimated audience of 670,689 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Samu Haber fans?
90.5% of Samu Haber fans are female, 9.5% are male, with an average age of 36.2 years.
Which brands do Samu Haber fans like most?
Samu Haber fans show strongest brand affinity for Michael Patrick Kelly (16.28×), Roland Kaiser (7.6×), and WE Fashion (15.41×) over the country average.
Where do Samu Haber fans live in Germany?
Samu Haber fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Samu Haber fans also like?
Beyond Samu Haber itself, the audience over-indexes on Roland Kaiser (7.6×), WE Fashion (15.41×), Sam Heughan (17.06×), and Johannes Oerding (10.87×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Samu Haber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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