Sicherheitshalber Audience in Germany
Sicherheitshalber has an estimated audience of 513,877 people in Germany. 47.2% are female, 52.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jotex, Whirlpool Corporation, Tagesschau, Marie Curie, RTL Television.
The average Sicherheitshalber fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jotex, Whirlpool Corporation, Tagesschau, with strongest over-indexing on Jotex (39.6× the country average). Demographically, the Sicherheitshalber audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Podcast
Demographics of Sicherheitshalber fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 40.4 |
| Estimated audience size | 513,877 |
Audience persona
The typical Sicherheitshalber fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,066 | 1.07× |
| Baden-Württemberg | 91,455 | 1.3× |
| Bayern | 84,759 | 1.03× |
| Hessen | 52,316 | 1.34× |
| Niedersachsen | 49,466 | 0.99× |
| Berlin | 34,050 | 1.48× |
| Rheinland-Pfalz | 22,895 | 0.89× |
| Sachsen | 20,844 | 0.83× |
| Schleswig-Holstein | 17,551 | 0.95× |
| Brandenburg | 17,183 | 1.08× |
| Hamburg | 15,970 | 1.38× |
| Thüringen | 8,290 | 0.63× |
| Mecklenburg-Vorpommern | 7,990 | 0.81× |
| Sachsen-Anhalt | 7,903 | 0.59× |
| Saarland | 4,650 | 0.74× |
| Bremen | 3,929 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 39.6× | Shopping |
| Whirlpool Corporation | 10.6× | Home & Garden |
| Tagesschau | 2.13× | Movies & TV |
| Marie Curie | 10.7× | Business & Career |
| RTL Television | 3.17× | Movies & TV |
| Pets | 1.71× | Pets & Animals |
| Jennifer Love Hewitt | 8.17× | Movies & TV |
| Satire | 3.68× | Literature |
| Automobiles | 1.72× | Cars & Mobility |
| Elle Fanning | 6.91× | Movies & TV |
| FC Bayern Munich | 1.52× | Sports |
| Westdeutscher Rundfunk | 2.86× | Movies & TV |
| Transfermarkt | 2.16× | Sports |
| Mila Kunis | 6.57× | Movies & TV |
| Podcast | 2.03× | Music & Radio |
| James Franco | 8.92× | Movies & TV |
| Western Union | 2.94× | Business & Career |
| German television comedy | 3.91× | Movies & TV |
| Jane Fonda | 6.14× | Movies & TV |
| Google Maps | 1.67× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.58 |
| Community Orientation | OPEN | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| Pet Ownership | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.2% |
| Austria | 6.6% |
| Switzerland | 4.4% |
See Sicherheitshalber audiences in other countries
More Politics & Society audiences in Germany
- Mord auf Ex (3,220,292)
- Ronzheimer (2,906,633)
- Hotel Matze (2,816,088)
- WDR 2 Kabarett (2,537,771)
- Geschichten aus der Geschichte (2,378,661)
Frequently asked questions
How many fans does Sicherheitshalber have in Germany?
Sicherheitshalber has an estimated audience of 513,877 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sicherheitshalber fans?
47.2% of Sicherheitshalber fans are female, 52.8% are male, with an average age of 40.4 years.
Which brands do Sicherheitshalber fans like most?
Sicherheitshalber fans show strongest brand affinity for Jotex (39.6×), Whirlpool Corporation (10.6×), and Tagesschau (2.13×) over the country average.
Where do Sicherheitshalber fans live in Germany?
Sicherheitshalber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,066), Baden-Württemberg (reach 91,455), and Bayern (reach 84,759). These three regions account for the largest share of the active audience.
What other brands do Sicherheitshalber fans also like?
Beyond Sicherheitshalber itself, the audience over-indexes on Whirlpool Corporation (10.6×), Tagesschau (2.13×), Marie Curie (10.7×), and RTL Television (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sicherheitshalber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.