Sports entertainment Audience in Germany
Sports entertainment has an estimated audience of 329,325 people in Germany. 21.8% are female, 78.2% are male, average age 34.3. Top brand affinities: Eindhoven, Kyokushin, Loincloth, Dog breed, Jaws.
Top brand affinities include Eindhoven, Kyokushin, Loincloth, with strongest over-indexing on Eindhoven (5.51× the country average). Demographically, the Sports entertainment audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Touchpoint
Demographics of Sports entertainment fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 34.3 |
| Estimated audience size | 329,325 |
Audience persona
The typical Sports entertainment fan in Germany is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eindhoven | 5.51× | Travel & Leisure |
| Kyokushin | 20× | Sports |
| Loincloth | 5.26× | Fashion & Accessoires |
| Dog breed | 1.69× | Pets & Animals |
| Jaws | 14.89× | Movies & TV |
| Unique Gifts | 2.37× | Shopping |
| Progressive rock | 2.43× | Music & Radio |
| Birthday Gifts | 2.28× | Kids & Family |
| Litter box | 1.54× | Pets & Animals |
| Zakopane | 15.29× | Travel & Leisure |
| Keigo Higashino | 35.23× | Literature |
| Christmas Gift | 1.69× | Kids & Family |
| Howrse | 14.61× | Games |
| Mae Hong Son Province | 14.02× | Travel & Leisure |
| Circular Quay | 20× | Travel & Leisure |
| James Kottak | 18.16× | Music & Radio |
| 3D printing | 1.78× | Technology & Electronics |
| Corona (band) | 1.99× | Music & Radio |
| Bully (2011 film) | 4.78× | Movies & TV |
| Ice pick | 19.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Sports Activity | POWER | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Spirituality | BALANCE | 1.23 |
| Social Media Usage | JOY | 1.17 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| United Kingdom | 5.1% |
| Mexico | 3.8% |
See Sports entertainment audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.