A data profile of the people who buy, follow and care about Sports entertainment in Germany — modelled from more than twelve digital signal sources. Sports entertainment has an estimated audience of 329,325 people in Germany.
Sports entertainment has an estimated audience of 329,325 people in Germany. 21.8% are female, 78.2% are male, average age 34.3. Top brand affinities: Ronda Rousey, John Cena, Professional wrestling, Ronaldinho, Grappling.
Top brand affinities include Ronda Rousey, John Cena, Professional wrestling, with strongest over-indexing on Ronda Rousey (48.71× the country average).
Demographically, the Sports entertainment audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Sports entertainment fan in Germany is more male, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Ronda Rousey.
The key figures that characterise the Sports entertainment profile in Germany.
21.8% are female, 78.2% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 34.3 |
| Estimated audience size | 329,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Sports entertainment audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.7% |
| United Kingdom | 5.1% |
| Mexico | 3.8% |
The strongest cross-interests of the Sports entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronda Rousey | Sports | 48.71× | ||
| 02 | Elizabeth Debicki | Movies & TV | 20.00× | ||
| 03 | Natalie Dormer | Movies & TV | 20.00× | ||
| 04 | Victoria Justice | Movies & TV | 20.00× | ||
| 05 | Triple H | Sports | 20.00× | ||
| 06 | Neil Patrick Harris | Movies & TV | 20.00× | ||
| 07 | High School DxD | Movies & TV | 20.00× | ||
| 08 | Rose Leslie | Movies & TV | 19.94× | ||
| 09 | Roman Reigns | Sports | 19.04× | ||
| 10 | Daniel Day-Lewis | Movies & TV | 18.79× | ||
| 11 | Ronaldinho | Sports | 18.25× | ||
| 12 | Brock Lesnar | Sports | 18.00× | ||
| 13 | Alicia Vikander | Movies & TV | 16.39× | ||
| 14 | John Cena | Sports | 16.36× | ||
| 15 | Ric Flair | Sports | 14.55× | ||
| 16 | Mila Kunis | Movies & TV | 14.17× | ||
| 17 | Grappling | Sports | 12.68× | ||
| 18 | Professional wrestling | Sports | 10.54× | ||
| 19 | Margot Robbie | Movies & TV | 6.51× | ||
| 20 | Transfermarkt | Sports | 4.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.53× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.62× | |
| Sustainability | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sports entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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