Rascasse Audience Intelligence

Sports entertainment Audience in Germany

A data profile of the people who buy, follow and care about Sports entertainment in Germany — modelled from more than twelve digital signal sources. Sports entertainment has an estimated audience of 329,325 people in Germany.

Sports entertainment has an estimated audience of 329,325 people in Germany. 21.8% are female, 78.2% are male, average age 34.3. Top brand affinities: Ronda Rousey, John Cena, Professional wrestling, Ronaldinho, Grappling.

Top brand affinities include Ronda Rousey, John Cena, Professional wrestling, with strongest over-indexing on Ronda Rousey (48.71× the country average).

Demographically, the Sports entertainment audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Patriotism.

The typical Sports entertainment fan in Germany is more male, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Ronda Rousey.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports entertainment profile in Germany.

Audience size
329K
in Germany
Gender
21.8%
78.2% male
Age
34.3
average years
Country rank
#16219
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports entertainment fans

21.8% are female, 78.2% are male, average age 34.3.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Sports entertainment audience in Germany
MetricValue
Female21.8%
Male78.2%
Average age34.3
Estimated audience size329,325
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Sports entertainment audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3923%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Sports entertainment audience comes from Germany.

Worldwide audience distribution share by country for Sports entertainment
CountryShare
United States41.7%
United Kingdom5.1%
Mexico3.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports entertainment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports entertainment audience
#·InterestCategoryAffinity×
01Ronda RouseySports48.71×
02Elizabeth DebickiMovies & TV20.00×
03Natalie DormerMovies & TV20.00×
04Victoria JusticeMovies & TV20.00×
05Triple HSports20.00×
06Neil Patrick HarrisMovies & TV20.00×
07High School DxDMovies & TV20.00×
08Rose LeslieMovies & TV19.94×
09Roman ReignsSports19.04×
10Daniel Day-LewisMovies & TV18.79×
11RonaldinhoSports18.25×
12Brock LesnarSports18.00×
13Alicia VikanderMovies & TV16.39×
14John CenaSports16.36×
15Ric FlairSports14.55×
16Mila KunisMovies & TV14.17×
17GrapplingSports12.68×
18Professional wrestlingSports10.54×
19Margot RobbieMovies & TV6.51×
20TransfermarktSports4.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports entertainment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sports entertainment audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.53×
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sports entertainment audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
CreativityOPEN0.62×
SustainabilityBALANCE0.64×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Sports entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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