Sports entertainment Audience in Germany
Sports entertainment has an estimated audience of 329,325 people in Germany. 21.8% are female, 78.2% are male, average age 34.3. Top brand affinities: Ronda Rousey, Hulk Hogan, John Cena, Borussia Dortmund, Alexa Bliss.
Top brand affinities include Ronda Rousey, Hulk Hogan, John Cena, with strongest over-indexing on Ronda Rousey (38.7× the country average). Demographically, the Sports entertainment audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Touchpoint
Demographics of Sports entertainment fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 34.3 |
| Estimated audience size | 329,325 |
Audience persona
The typical Sports entertainment fan in Germany is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ronda Rousey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ronda Rousey | 38.7× | Sports |
| Hulk Hogan | 36.56× | Sports |
| John Cena | 13.85× | Sports |
| Borussia Dortmund | 2.7× | Sports |
| Alexa Bliss | 35.23× | Sports |
| David Harbour | 11.04× | Movies & TV |
| FC Bayern Munich | 2.95× | Sports |
| Roman Reigns | 20× | Sports |
| F.C. Hansa Rostock | 6.03× | Sports |
| Natalie Dormer | 20× | Movies & TV |
| Oblivion (2013 film) | 7.94× | Movies & TV |
| Brock Lesnar | 18.7× | Sports |
| Rey Mysterio | 27.14× | Sports |
| Rose Leslie | 16.71× | Movies & TV |
| Ric Flair | 17.55× | Sports |
| Grappling | 8.97× | Sports |
| Mila Kunis | 10.54× | Movies & TV |
| 2. Bundesliga | 3.21× | Sports |
| Al Nassr FC | 12.1× | Sports |
| Margot Robbie | 5.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Sports Activity | POWER | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Spirituality | BALANCE | 1.23 |
| Social Media Usage | JOY | 1.17 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.7% |
| United Kingdom | 5.1% |
| Mexico | 3.8% |
See Sports entertainment audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.