Sports entertainment Audience in United States

Sports entertainment logo

Sports entertainment has an estimated audience of 5,171,374 people in United States. 35.1% are female, 64.9% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Captain America (1990 film), Product design, Bank account, Combat sport.

The average Sports entertainment fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Captain America (1990 film), Product design, with strongest over-indexing on Dog breed (1.77× the country average). Demographically, the Sports entertainment audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Sports entertainment fans

Demographic split for Sports entertainment audience in United States
MetricValue
Female35.1%
Male64.9%
Average age34.6
Estimated audience size5,171,374

Audience persona

The typical Sports entertainment fan in United States is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Sports entertainment in United States
RegionReachAffinity
California421,9380.74×
Texas364,2940.82×
New York294,0891.02×
Florida266,2980.76×
Georgia168,5671.06×
Pennsylvania148,5950.85×
Virginia142,6891.13×
New Jersey131,7481×
North Carolina126,0880.81×
Illinois121,5460.71×
Michigan119,5750.88×
Maryland100,7011.13×
Ohio98,2770.62×
Tennessee79,2300.76×
Massachusetts78,0850.77×
Arizona76,3610.72×
South Carolina72,6120.93×
Alabama68,2390.94×
Washington65,3350.63×
Missouri59,0010.71×
Indiana53,0610.56×
Louisiana52,6900.79×
Minnesota49,9130.67×
Colorado46,5380.57×
Connecticut44,5540.86×
Kentucky44,0610.68×
Wisconsin43,2500.56×
Nevada40,8410.82×
Mississippi36,0720.85×
Oregon33,6000.57×
Washington, District of Columbia31,7342.04×
Oklahoma31,3390.55×
Arkansas29,7570.7×
Kansas29,4700.72×
Utah26,7190.58×
West Virginia25,5251.06×
Alaska25,4722.3×
Iowa24,2470.57×
Idaho23,5710.91×
Hawaii22,5171.01×
Nebraska22,3110.86×
Montana22,2051.55×
New Mexico22,1940.86×
South Dakota21,9171.83×
North Dakota21,3402.01×
New Hampshire21,0321.03×
Wyoming20,6482.69×
Rhode Island20,3081.23×
Maine20,2961.1×
Vermont19,9752.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports entertainment audience
BrandAffinityCategory
Dog breed1.77×Pets & Animals
Captain America (1990 film)5.8×Movies & TV
Product design2.42×Business & Career
Bank account2.92×Business & Career
Combat sport1.57×Sports
Grinch3.69×Movies & TV
Home staging3.96×Home & Garden
Israel1.59×Travel & Leisure
Vocal harmony3.37×Music & Radio
Litter box1.54×Pets & Animals
Goop3.89×Internet & Social Media
Wok4.62×Food & Beverages
Google Photos1.62×Technology & Electronics
Pro-Ject2.66×Music & Radio
Nebraska1.67×Travel & Leisure
Hog Hunting1.95×Sports
Justice1.64×Politics & Society
Monogram2.15×Home & Garden
UK garage3×Music & Radio
Acoustic music2.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports entertainment audience
TraitClusterScore
Early Adopter MentalityPOWER1.72
Risk AppetiteTHRILL1.71
Luxury OrientationPREMIUM1.48
Sports ActivityPOWER1.36
TraditionCONSERVATISM1.36
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Sports entertainment
CountryShare
United States41.7%
United Kingdom5.1%
Mexico3.8%

See Sports entertainment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports entertainment have in United States?

Sports entertainment has an estimated audience of 5,171,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports entertainment fans?

35.1% of Sports entertainment fans are female, 64.9% are male, with an average age of 34.6 years.

Which brands do Sports entertainment fans like most?

Sports entertainment fans show strongest brand affinity for Dog breed (1.77×), Captain America (1990 film) (5.8×), and Product design (2.42×) over the country average.

Where do Sports entertainment fans live in United States?

Sports entertainment fans in United States are most concentrated in California (reach 421,938), Texas (reach 364,294), and New York (reach 294,089). These three regions account for the largest share of the active audience.

What other brands do Sports entertainment fans also like?

Beyond Sports entertainment itself, the audience over-indexes on Captain America (1990 film) (5.8×), Product design (2.42×), Bank account (2.92×), and Combat sport (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.