Sports entertainment Audience in United States

Sports entertainment logo

Sports entertainment has an estimated audience of 5,171,374 people in United States. 35.1% are female, 64.9% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Aaron Rodgers, Autism Awareness, Capital One, Diabetes mellitus awareness, Bruce Willis.

The average Sports entertainment fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Rodgers, Autism Awareness, Capital One, with strongest over-indexing on Aaron Rodgers (6.56× the country average). Demographically, the Sports entertainment audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Sports entertainment fans

Demographic split for Sports entertainment audience in United States
MetricValue
Female35.1%
Male64.9%
Average age34.6
Estimated audience size5,171,374

Audience persona

The typical Sports entertainment fan in United States is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Sports entertainment in United States
RegionReachAffinity
California421,9380.74×
Texas364,2940.82×
New York294,0891.02×
Florida266,2980.76×
Georgia168,5671.06×
Pennsylvania148,5950.85×
Virginia142,6891.13×
New Jersey131,7481×
North Carolina126,0880.81×
Illinois121,5460.71×
Michigan119,5750.88×
Maryland100,7011.13×
Ohio98,2770.62×
Tennessee79,2300.76×
Massachusetts78,0850.77×
Arizona76,3610.72×
South Carolina72,6120.93×
Alabama68,2390.94×
Washington65,3350.63×
Missouri59,0010.71×
Indiana53,0610.56×
Louisiana52,6900.79×
Minnesota49,9130.67×
Colorado46,5380.57×
Connecticut44,5540.86×
Kentucky44,0610.68×
Wisconsin43,2500.56×
Nevada40,8410.82×
Mississippi36,0720.85×
Oregon33,6000.57×
Washington, District of Columbia31,7342.04×
Oklahoma31,3390.55×
Arkansas29,7570.7×
Kansas29,4700.72×
Utah26,7190.58×
West Virginia25,5251.06×
Alaska25,4722.3×
Iowa24,2470.57×
Idaho23,5710.91×
Hawaii22,5171.01×
Nebraska22,3110.86×
Montana22,2051.55×
New Mexico22,1940.86×
South Dakota21,9171.83×
North Dakota21,3402.01×
New Hampshire21,0321.03×
Wyoming20,6482.69×
Rhode Island20,3081.23×
Maine20,2961.1×
Vermont19,9752.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports entertainment audience
BrandAffinityCategory
Aaron Rodgers6.56×Sports
Autism Awareness8.91×Health
Capital One3.71×Business & Career
Diabetes mellitus awareness6.02×Health
Bruce Willis6.42×Movies & TV
Google Maps3.47×Internet & Social Media
DeviantArt6.05×Internet & Social Media
CarGurus4.82×Cars & Mobility
Superman2.21×Movies & TV
Hulk Hogan14.78×Sports
Singer-songwriter3.24×Music & Radio
Beetlejuice3.68×Movies & TV
John Cena6.45×Sports
Indeed.com3.1×Business & Career
Microblogging6.43×Technology & Electronics
Rey Mysterio14.97×Sports
New York Knicks5.63×Sports
Margot Robbie6.39×Movies & TV
Zac Efron6.45×Movies & TV
Seth Rollins11.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports entertainment audience
TraitClusterScore
Early Adopter MentalityPOWER1.72
Risk AppetiteTHRILL1.71
Luxury OrientationPREMIUM1.48
Sports ActivityPOWER1.36
TraditionCONSERVATISM1.36
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Sports entertainment
CountryShare
United States41.7%
United Kingdom5.1%
Mexico3.8%

See Sports entertainment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports entertainment have in United States?

Sports entertainment has an estimated audience of 5,171,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports entertainment fans?

35.1% of Sports entertainment fans are female, 64.9% are male, with an average age of 34.6 years.

Which brands do Sports entertainment fans like most?

Sports entertainment fans show strongest brand affinity for Aaron Rodgers (6.56×), Autism Awareness (8.91×), and Capital One (3.71×) over the country average.

Where do Sports entertainment fans live in United States?

Sports entertainment fans in United States are most concentrated in California (reach 421,938), Texas (reach 364,294), and New York (reach 294,089). These three regions account for the largest share of the active audience.

What other brands do Sports entertainment fans also like?

Beyond Sports entertainment itself, the audience over-indexes on Autism Awareness (8.91×), Capital One (3.71×), Diabetes mellitus awareness (6.02×), and Bruce Willis (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.