Rascasse Audience Intelligence

Sports entertainment Audience in United States

A data profile of the people who buy, follow and care about Sports entertainment in United States — modelled from more than twelve digital signal sources. Sports entertainment has an estimated audience of 5,171,374 people in United States.

#141among Touchpoint in United States#554in Sports

The average Sports entertainment fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hulk Hogan, WWE Hall of Fame, Chuck Norris, with strongest over-indexing on Hulk Hogan (16.57× the country average).

Demographically, the Sports entertainment audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports entertainment fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Hulk Hogan.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports entertainment profile in United States.

Audience size
5.2M
in United States
Gender
35.1%♀
64.9% male
Age
34.6
average years
Country rank
#6481
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports entertainment fans

35.1% are female, 64.9% are male, average age 34.6.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Sports entertainment audience in United States
MetricValue
Female35.1%
Male64.9%
Average age34.6
Estimated audience size5,171,374
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Sports entertainment audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3921%
40-4916%
50+10%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Sports entertainment audience comes from United States.

Worldwide audience distribution share by country for Sports entertainment
CountryShare
United States41.7%
United Kingdom5.1%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports entertainment audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports entertainment fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.23×
02Washington, District of Columbia~20K1.22×
03North Dakota~10K1.22×
04Vermont~10K1.21×
05Virginia~100K1.14×
06South Dakota~10K1.14×
07Montana~20K1.09×
08South Carolina~80K1.06×
09Delaware~20K1.06×
10Rhode Island~20K1.05×
11New Jersey~100K1.03×
12Alabama~70K1.02×
13West Virginia~20K1.02×
14New Hampshire~20K1.02×
15Georgia~200K1.01×
16Maine~20K1.01×
17Pennsylvania~200K1.00×
18Maryland~90K1.00×
19Nebraska~30K1.00×
20Hawaii~20K1.00×
21New York~300K0.99×
22Idaho~30K0.98×
23Michigan~100K0.97×
24Connecticut~50K0.97×
25Mississippi~40K0.97×
26Iowa~40K0.96×
27New Mexico~30K0.96×
28Arkansas~40K0.94×
29North Carolina~100K0.93×
30Kansas~40K0.93×
31Arizona~100K0.92×
32Louisiana~60K0.92×
33Nevada~50K0.92×
34Texas~400K0.91×
35Wisconsin~70K0.91×
36Kentucky~60K0.91×
37Oklahoma~50K0.91×
38Massachusetts~90K0.89×
39Missouri~70K0.89×
40Oregon~50K0.89×
41Utah~40K0.89×
42Illinois~200K0.87×
43Tennessee~90K0.87×
44Minnesota~60K0.87×
45Indiana~80K0.85×
46Colorado~70K0.83×
47Washington~90K0.82×
48Ohio~100K0.81×
49Florida~300K0.79×
50California~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Sports entertainment, United States
0.75×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports entertainment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports entertainment audience
#·InterestCategoryAffinity×
01Hulk HoganSports16.57×
02Seth RollinsSports11.29×
03Ric FlairSports8.89×
04Randy OrtonSports8.40×
05Triple HSports8.29×
06Roman ReignsSports8.24×
07Seth GreenMovies & TV8.21×
08CM PunkSports7.78×
09Vince McMahonSports7.11×
10WWE Hall of FameSports7.09×
11WrestleManiaSports7.08×
12WWE SmackDownSports7.07×
13WWE RawSports5.94×
14John CenaSports5.80×
15Broadcasting of sports eventsMovies & TV5.73×
16GrapplingSports5.07×
17Chuck NorrisMovies & TV4.92×
18Fox SportsMovies & TV4.03×
19BoxingSports3.07×
20SupermanMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports entertainment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports entertainment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
TraditionCONSERVATISM1.51×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports entertainment audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Price SensitivityPREMIUM0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports entertainment have in United States?

Sports entertainment has an estimated audience of 5,171,374 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports entertainment fans?

35.1% of Sports entertainment fans are female, 64.9% are male, with an average age of 34.6 years.

03

Which brands do Sports entertainment fans like most?

Sports entertainment fans show strongest brand affinity for Hulk Hogan (16.57×), WWE Hall of Fame (7.09×), and Chuck Norris (4.92×) over the country average.

04

Where do Sports entertainment fans live in United States?

Sports entertainment fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sports entertainment fans also like?

Beyond Sports entertainment itself, the audience over-indexes on WWE Hall of Fame (7.09×), Chuck Norris (4.92×), John Cena (5.8×), and Superman (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Sports entertainment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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