A data profile of the people who buy, follow and care about Status quo in Germany — modelled from more than twelve digital signal sources. Status quo has an estimated audience of 746,039 people in Germany.
The average Status quo fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scorpions (band), Bruce Springsteen, Udo Lindenberg, with strongest over-indexing on Scorpions (band) (8.71× the country average).
Demographically, the Status quo audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Tradition, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Status quo fan in Germany is more male, around 46.5 years old, with strong Tradition tendencies and a notable affinity for Scorpions (band).
The key figures that characterise the Status quo profile in Germany.
28.9% are female, 71.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 46.5 |
| Estimated audience size | 746,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 34% | |
| 50+ | 35% |
of the worldwide Status quo audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 12.9% |
| United States | 11.9% |
| United Kingdom | 8.0% |
Where the Status quo audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~90K | 1.17× | |
| 02 | Sachsen | ~40K | 1.12× | |
| 03 | Bayern | ~100K | 1.10× | |
| 04 | Baden-Württemberg | ~100K | 1.10× | |
| 05 | Thüringen | ~20K | 1.09× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.05× | |
| 07 | Brandenburg | ~20K | 1.03× | |
| 08 | Mecklenburg-Vorpommern | ~10K | 1.03× | |
| 09 | Hessen | ~60K | 1.01× | |
| 10 | Hamburg | ~20K | 1.00× | |
| 11 | Berlin | ~30K | 0.97× | |
| 12 | Sachsen-Anhalt | ~20K | 0.95× | |
| 13 | Schleswig-Holstein | ~20K | 0.92× | |
| 14 | Bremen | ~6K | 0.85× | |
| 15 | Saarland | ~8K | 0.83× | |
| 16 | Rheinland-Pfalz | ~30K | 0.81× |
The strongest cross-interests of the Status quo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Springsteen | Music & Radio | 9.04× | ||
| 02 | Scorpions (band) | Music & Radio | 8.71× | ||
| 03 | Bob Dylan | Music & Radio | 7.34× | ||
| 04 | Paul McCartney | Music & Radio | 6.66× | ||
| 05 | AC/DC | Music & Radio | 6.06× | ||
| 06 | Led Zeppelin | Music & Radio | 5.70× | ||
| 07 | Ryan Reynolds | Movies & TV | 5.66× | ||
| 08 | Phil Collins | Music & Radio | 5.50× | ||
| 09 | Pink Floyd | Music & Radio | 5.38× | ||
| 10 | Denver Nuggets | Sports | 5.20× | ||
| 11 | Udo Lindenberg | Music & Radio | 4.62× | ||
| 12 | Peter Maffay | Music & Radio | 4.13× | ||
| 13 | Angelina Jolie | Movies & TV | 4.07× | ||
| 14 | Meghan Markle | Fashion & Accessoires | 3.99× | ||
| 15 | Thomann | Shopping | 3.66× | ||
| 16 | Walmart | Shopping | 3.62× | ||
| 17 | David Bowie | Music & Radio | 3.43× | ||
| 18 | Internet & Social Media | 1.86× | |||
| 19 | Commerzbank | Business & Career | 1.68× | ||
| 20 | Podcast | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.69× | |
| Career Orientation | POWER | 1.53× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.65× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.75× |
Status quo has an estimated audience of 746,039 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
28.9% of Status quo fans are female, 71.1% are male, with an average age of 46.5 years.
Status quo fans show strongest brand affinity for Scorpions (band) (8.71×), Bruce Springsteen (9.04×), and Udo Lindenberg (4.62×) over the country average.
Status quo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Status quo itself, the audience over-indexes on Bruce Springsteen (9.04×), Udo Lindenberg (4.62×), Phil Collins (5.5×), and Bob Dylan (7.34×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Status quo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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