Status quo Audience in United States

Status quo logo

Status quo has an estimated audience of 695,019 people in United States. 40.4% are female, 59.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, 3D printing, Winemaking, Atkins diet, James Beard.

The average Status quo fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, 3D printing, Winemaking, with strongest over-indexing on Dog breed (1.52× the country average). Demographically, the Status quo audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Status quo fans

Demographic split for Status quo audience in United States
MetricValue
Female40.4%
Male59.6%
Average age39.6
Estimated audience size695,019

Audience persona

The typical Status quo fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Status quo in United States
RegionReachAffinity
California112,3251.47×
Texas61,2021.02×
Florida52,1001.11×
New York51,5231.33×
Illinois26,7001.15×
Pennsylvania23,8441.02×
Georgia21,1260.99×
New Jersey20,9791.19×
Ohio20,8650.97×
Virginia20,7131.22×
North Carolina20,3740.97×
Massachusetts19,5891.43×
Washington19,0231.36×
Michigan18,0010.99×
Maryland13,4831.13×
Arizona13,2120.93×
Tennessee12,5550.9×
Indiana12,0250.95×
Colorado11,3311.03×
Minnesota10,3791.04×
Missouri10,1660.91×
Oregon10,0301.26×
Wisconsin9,9970.96×
South Carolina8,6420.83×
Connecticut8,3721.2×
Alabama7,2940.75×
Kentucky7,1090.82×
Louisiana6,9420.77×
Oklahoma6,4490.84×
Nevada6,1430.91×
Utah5,6950.91×
Iowa5,1840.91×
Kansas4,8430.88×
Arkansas4,8160.84×
Mississippi4,1520.73×
Hawaii3,5031.17×
New Hampshire3,2461.19×
Washington, District of Columbia3,1811.52×
Idaho3,0780.88×
Nebraska3,0070.86×
New Mexico2,9230.84×
Maine2,6871.08×
West Virginia2,5610.79×
Rhode Island2,4401.1×
Montana1,7720.92×
Delaware1,5060.79×
Alaska1,3340.9×
Vermont1,2971.06×
South Dakota1,1090.69×
North Dakota1,1030.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Status quo audience
BrandAffinityCategory
Dog breed1.52×Pets & Animals
3D printing1.87×Technology & Electronics
Winemaking2.07×Food & Beverages
Atkins diet2.23×Health
James Beard6.02×Literature
Chili con carne2.91×Food & Beverages
Arnold Palmer2.15×Sports
Business English1.75×Business & Career
Graham Greene1.73×Literature
Springfield, Illinois2.82×Travel & Leisure
Enfamil1.54×Kids & Family
Nielsen Corporation4.29×Business & Career
Ironmongery2.23×Home & Garden
Nick Jr. (Australia)1.89×Kids & Family
Mike Conley, Jr.1.62×Sports
Roger Daltrey1.85×Movies & TV
Mariel Hemingway1.83×Fashion & Accessoires
Assassin's Creed: Brotherhood1.8×Games
Finding Your Roots1.74×Movies & TV
Cadillac Ranch1.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Status quo audience
TraitClusterScore
Early Adopter MentalityPOWER1.44
SustainabilityBALANCE1.42
Family OrientationCONSERVATISM1.36
IndividualismJOY1.15
Urban LifestyleOPEN1.14
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Status quo
CountryShare
Germany13.1%
United States12.1%
United Kingdom8.1%

See Status quo audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Status quo have in United States?

Status quo has an estimated audience of 695,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Status quo fans?

40.4% of Status quo fans are female, 59.6% are male, with an average age of 39.6 years.

Which brands do Status quo fans like most?

Status quo fans show strongest brand affinity for Dog breed (1.52×), 3D printing (1.87×), and Winemaking (2.07×) over the country average.

Where do Status quo fans live in United States?

Status quo fans in United States are most concentrated in California (reach 112,325), Texas (reach 61,202), and Florida (reach 52,100). These three regions account for the largest share of the active audience.

What other brands do Status quo fans also like?

Beyond Status quo itself, the audience over-indexes on 3D printing (1.87×), Winemaking (2.07×), Atkins diet (2.23×), and James Beard (6.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Status quo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.