The Diplomat Audience in Germany
A data profile of the people who buy, follow and care about The Diplomat in Germany — modelled from more than twelve digital signal sources. The Diplomat has an estimated audience of 271,115 people in Germany.
The average The Diplomat fan in Germany is 21.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include CHECK24, Pretty Little Liars (TV series), Lorde, with strongest over-indexing on CHECK24 (2.46× the country average).
Demographically, the The Diplomat audience skews balanced with an average age of 21.6, and over-indexes on personality traits such as Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 16 regions tracked by Rascasse.
The typical The Diplomat fan in Germany is balanced, around 21.6 years old, with strong Family Orientation tendencies and a notable affinity for CHECK24.
At a glance
The key figures that characterise the The Diplomat profile in Germany.
Search interest · 12-month trend
Demographics of The Diplomat viewers
50.4% are female, 49.6% are male, average age 21.6.
Gender split
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 21.6 |
| Estimated audience size | 271,115 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 80% | |
| 20-29 | 14% | |
| 30-39 | 6% | |
| 40-49 | 0% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide The Diplomat audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.0% |
| Australia | 8.8% |
| India | 7.7% |
Geography
Where the The Diplomat audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.33× | |
| 02 | Schleswig-Holstein | ~10K | 1.24× | |
| 03 | Hamburg | ~7K | 1.22× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.19× | |
| 05 | Niedersachsen | ~30K | 1.08× | |
| 06 | Bremen | ~2K | 1.07× | |
| 07 | Rheinland-Pfalz | ~10K | 1.05× | |
| 08 | Hessen | ~20K | 1.02× | |
| 09 | Brandenburg | ~8K | 0.98× | |
| 10 | Bayern | ~40K | 0.96× | |
| 11 | Baden-Württemberg | ~30K | 0.91× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.91× | |
| 13 | Saarland | ~3K | 0.90× | |
| 14 | Sachsen-Anhalt | ~5K | 0.79× | |
| 15 | Sachsen | ~10K | 0.75× | |
| 16 | Thüringen | ~5K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the The Diplomat audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CHECK24 | Business & Career | 2.46× | ||
| 02 | Panic! at the Disco | Music & Radio | 2.12× | ||
| 03 | Keeping Up with the Kardashians | Movies & TV | 1.71× | ||
| 04 | Migos | Music & Radio | 1.65× | ||
| 05 | Word search | Games | 1.59× | ||
| 06 | Pretty Little Liars (TV series) | Movies & TV | 1.58× | ||
| 07 | Tyga | Music & Radio | 1.58× | ||
| 08 | Lorde | Music & Radio | 1.53× |
Personality of the The Diplomat audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.24× |
Frequently asked questions
How many fans does The Diplomat have in Germany?
The Diplomat has an estimated audience of 271,115 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Diplomat viewers?
50.4% of The Diplomat fans are female, 49.6% are male, with an average age of 21.6 years.
Which brands do The Diplomat fans like most?
The Diplomat fans show strongest brand affinity for CHECK24 (2.46×), Pretty Little Liars (TV series) (1.58×), and Lorde (1.53×) over the country average.
Where do The Diplomat fans live in Germany?
The Diplomat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do The Diplomat fans also like?
Beyond The Diplomat itself, the audience over-indexes on Pretty Little Liars (TV series) (1.58×), Lorde (1.53×), Migos (1.65×), and Word search (1.59×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for The Diplomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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