Lorde Audience in Germany
Lorde has an estimated audience of 448,261 people in Germany. 63.5% are female, 36.5% are male, average age 26.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Billie Eilish, Michael Jackson, Dua Lipa, Madison Beer, Taylor Swift.
The average Lorde fan in Germany is 26.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Billie Eilish, Michael Jackson, Dua Lipa, with strongest over-indexing on Billie Eilish (7.6× the country average). Demographically, the Lorde audience skews more female with an average age of 26.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Lorde fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 26.0 |
| Estimated audience size | 448,261 |
Audience persona
The typical Lorde fan in Germany is more female, around 26.0 years old, with strong Sustainability tendencies and a notable affinity for Billie Eilish.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,889 | 1× |
| Bayern | 75,740 | 1.05× |
| Baden-Württemberg | 73,818 | 1.21× |
| Niedersachsen | 37,528 | 0.86× |
| Hessen | 37,246 | 1.09× |
| Berlin | 36,970 | 1.84× |
| Sachsen | 23,854 | 1.08× |
| Rheinland-Pfalz | 19,468 | 0.87× |
| Schleswig-Holstein | 14,824 | 0.92× |
| Hamburg | 12,637 | 1.25× |
| Brandenburg | 12,155 | 0.87× |
| Thüringen | 9,263 | 0.81× |
| Sachsen-Anhalt | 7,333 | 0.63× |
| Mecklenburg-Vorpommern | 6,511 | 0.76× |
| Bremen | 4,053 | 1.06× |
| Saarland | 3,810 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Billie Eilish | 7.6× | Music & Radio |
| Michael Jackson | 4.06× | Music & Radio |
| Dua Lipa | 6.23× | Music & Radio |
| Madison Beer | 7.67× | Music & Radio |
| Taylor Swift | 3.59× | Music & Radio |
| Harry Potter | 1.55× | Movies & TV |
| Harry Styles | 5.83× | Music & Radio |
| Nelly Furtado | 5.3× | Music & Radio |
| Miley Cyrus | 4.85× | Music & Radio |
| Hailee Steinfeld | 8.21× | Movies & TV |
| Euphoria | 1.67× | Movies & TV |
| Sabrina Carpenter | 4.13× | Music & Radio |
| Zara Larsson | 7.33× | Music & Radio |
| Madonna | 4.39× | Music & Radio |
| Superman | 1.97× | Movies & TV |
| Celine Dion | 3.99× | Music & Radio |
| Avril Lavigne | 6.59× | Music & Radio |
| Friends | 1.87× | Movies & TV |
| Lana Del Rey | 5.67× | Music & Radio |
| Self-love | 1.65× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.82 |
| Early Adopter Mentality | POWER | 1.72 |
| Urban Lifestyle | OPEN | 1.53 |
| Individualism | JOY | 1.42 |
| Price Sensitivity | PREMIUM | 1.24 |
| Social Media Usage | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 8.7% |
| Brazil | 5.4% |
See Lorde audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Lorde have in Germany?
Lorde has an estimated audience of 448,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lorde fans?
63.5% of Lorde fans are female, 36.5% are male, with an average age of 26.0 years.
Which brands do Lorde fans like most?
Lorde fans show strongest brand affinity for Billie Eilish (7.6×), Michael Jackson (4.06×), and Dua Lipa (6.23×) over the country average.
Where do Lorde fans live in Germany?
Lorde fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,889), Bayern (reach 75,740), and Baden-Württemberg (reach 73,818). These three regions account for the largest share of the active audience.
What other brands do Lorde fans also like?
Beyond Lorde itself, the audience over-indexes on Michael Jackson (4.06×), Dua Lipa (6.23×), Madison Beer (7.67×), and Taylor Swift (3.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lorde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.