Lorde Audience in Germany
A data profile of the people who buy, follow and care about Lorde in Germany — modelled from more than twelve digital signal sources. Lorde has an estimated audience of 335,704 people in Germany.
The average Lorde fan in Germany is 26.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Billie Eilish, Michael Jackson, Dua Lipa, with strongest over-indexing on Billie Eilish (7.6× the country average).
Demographically, the Lorde audience skews more female with an average age of 26.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lorde fan in Germany is more female, around 26.0 years old, with strong Mindfulness tendencies and a notable affinity for Billie Eilish.
At a glance
The key figures that characterise the Lorde profile in Germany.
Search interest · 12-month trend
Demographics of Lorde fans
63.5% are female, 36.5% are male, average age 26.0.
Gender split
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 26.0 |
| Estimated audience size | 335,704 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 62% | |
| 20-29 | 19% | |
| 30-39 | 9% | |
| 40-49 | 7% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Lorde audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 7.0% |
| Brazil | 5.3% |
Geography
Where the Lorde audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.75× | |
| 02 | Hamburg | ~10K | 1.22× | |
| 03 | Baden-Württemberg | ~70K | 1.09× | |
| 04 | Sachsen | ~20K | 1.07× | |
| 05 | Bayern | ~80K | 1.05× | |
| 06 | Hessen | ~40K | 1.04× | |
| 07 | Bremen | ~4K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.98× | |
| 09 | Schleswig-Holstein | ~10K | 0.93× | |
| 10 | Brandenburg | ~10K | 0.93× | |
| 11 | Rheinland-Pfalz | ~20K | 0.88× | |
| 12 | Niedersachsen | ~40K | 0.87× | |
| 13 | Thüringen | ~10K | 0.85× | |
| 14 | Saarland | ~5K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~7K | 0.81× | |
| 16 | Sachsen-Anhalt | ~9K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lorde audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halsey | Music & Radio | 8.57× | ||
| 02 | Hailee Steinfeld | Movies & TV | 8.21× | ||
| 03 | Madison Beer | Music & Radio | 7.67× | ||
| 04 | Billie Eilish | Music & Radio | 7.60× | ||
| 05 | Zara Larsson | Music & Radio | 7.33× | ||
| 06 | Avril Lavigne | Music & Radio | 6.59× | ||
| 07 | Dua Lipa | Music & Radio | 6.23× | ||
| 08 | Harry Styles | Music & Radio | 5.83× | ||
| 09 | Lana Del Rey | Music & Radio | 5.67× | ||
| 10 | Nelly Furtado | Music & Radio | 5.30× | ||
| 11 | Miley Cyrus | Music & Radio | 4.85× | ||
| 12 | Madonna | Music & Radio | 4.39× | ||
| 13 | Sabrina Carpenter | Music & Radio | 4.13× | ||
| 14 | Michael Jackson | Music & Radio | 4.06× | ||
| 15 | Celine Dion | Music & Radio | 3.99× | ||
| 16 | Taylor Swift | Music & Radio | 3.59× | ||
| 17 | Gil Ofarim | Music & Radio | 2.23× | ||
| 18 | Superman | Movies & TV | 1.97× | ||
| 19 | Self-love | Health | 1.65× | ||
| 20 | Harry Potter | Movies & TV | 1.55× |
Personality of the Lorde audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Community Orientation | OPEN | 1.26× | |
| Sustainability | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| DIY Mentality | THRILL | 0.79× | |
| Travelling | THRILL | 0.83× |
Frequently asked questions
How many fans does Lorde have in Germany?
Lorde has an estimated audience of 335,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lorde fans?
63.5% of Lorde fans are female, 36.5% are male, with an average age of 26.0 years.
Which brands do Lorde fans like most?
Lorde fans show strongest brand affinity for Billie Eilish (7.6×), Michael Jackson (4.06×), and Dua Lipa (6.23×) over the country average.
Where do Lorde fans live in Germany?
Lorde fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Lorde fans also like?
Beyond Lorde itself, the audience over-indexes on Michael Jackson (4.06×), Dua Lipa (6.23×), Harry Styles (5.83×), and Madison Beer (7.67×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lorde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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