Rascasse Audience Intelligence

The Reader Audience in Germany

A data profile of the people who buy, follow and care about The Reader in Germany — modelled from more than twelve digital signal sources. The Reader has an estimated audience of 269,551 people in Germany.

#1171among Movie / TV Show / Series in Germany#3184in Movies & TV

The average The Reader fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include The Man in the High Castle, Inglourious Basterds, Zero Dark Thirty, with strongest over-indexing on The Man in the High Castle (198.14× the country average).

Demographically, the The Reader audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Reader fan in Germany is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for The Man in the High Castle.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Reader profile in Germany.

Audience size
270K
in Germany
Gender
79.2%♀
20.8% male
Age
44.8
average years
Country rank
#18743
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Reader viewers

79.2% are female, 20.8% are male, average age 44.8.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for The Reader audience in Germany
MetricValue
Female79.2%
Male20.8%
Average age44.8
Estimated audience size269,551
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the The Reader audience in Germany
Age bracketShare%
16-193%
20-2915%
30-3926%
40-4932%
50+24%
Fig. 04

Worldwide distribution

22.8%

of the worldwide The Reader audience comes from Germany.

Worldwide audience distribution share by country for The Reader
CountryShare
Germany22.8%
United States16.1%
France10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Reader audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Reader fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K2.00×
02Niedersachsen~30K1.21×
03Thüringen~8K1.16×
04Saarland~4K1.08×
05Hamburg~7K1.06×
06Sachsen-Anhalt~8K1.05×
07Schleswig-Holstein~10K1.04×
08Berlin~10K1.03×
09Hessen~20K0.96×
10Rheinland-Pfalz~10K0.92×
11Bremen~2K0.86×
12Bayern~40K0.83×
13Baden-Württemberg~30K0.83×
14Nordrhein-Westfalen~50K0.75×
15Brandenburg~7K0.75×
16Mecklenburg-Vorpommern~4K0.68×
Fig. 06

Affinity by region

Affinity by region — The Reader, Germany
0.68×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Reader audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Reader audience
#·InterestCategoryAffinity×
01The Man in the High CastleMovies & TV198.14×
02Inglourious BasterdsMovies & TV128.95×
03Zero Dark ThirtyMovies & TV123.54×
04BeetlejuiceMovies & TV20.00×
05Hannah ArendtLiterature20.00×
06Rami MalekMovies & TV20.00×
07From Dusk till DawnMovies & TV20.00×
08American Beauty (1999 film)Movies & TV20.00×
09The Man in the High Castle (TV series)Movies & TV20.00×
10Basic InstinctMovies & TV20.00×
11Melissa McCarthyMovies & TV18.13×
12InceptionMovies & TV15.59×
13Kristen StewartMovies & TV14.27×
14Children's literatureLiterature11.31×
15Vikings (TV series)Movies & TV11.04×
16Dua LipaMusic & Radio10.16×
17Oblivion (2013 film)Movies & TV9.55×
18FeminismPolitics & Society9.41×
19NFLSports4.81×
20Harry PotterMovies & TV3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Reader audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Reader audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.98×
MindfulnessBALANCE1.54×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Reader audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
DIY MentalityTHRILL0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Reader have in Germany?

The Reader has an estimated audience of 269,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Reader viewers?

79.2% of The Reader fans are female, 20.8% are male, with an average age of 44.8 years.

03

Which brands do The Reader fans like most?

The Reader fans show strongest brand affinity for The Man in the High Castle (198.14×), Inglourious Basterds (128.95×), and Zero Dark Thirty (123.54×) over the country average.

04

Where do The Reader fans live in Germany?

The Reader fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Reader fans also like?

Beyond The Reader itself, the audience over-indexes on Inglourious Basterds (128.95×), Zero Dark Thirty (123.54×), Beetlejuice (20×), and Children's literature (11.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See The Reader audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Reader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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