The Reader Audience in Germany
The Reader has an estimated audience of 148,277 people in Germany. 79.2% are female, 20.8% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Loincloth, Hostelworld, Corona (band), The Client (1994 film), Dog breed.
The average The Reader fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Loincloth, Hostelworld, Corona (band), with strongest over-indexing on Loincloth (8.84× the country average). Demographically, the The Reader audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Reader fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 44.8 |
| Estimated audience size | 148,277 |
Audience persona
The typical The Reader fan in Germany is more female, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,662 | 0.77× |
| Bayern | 37,840 | 0.83× |
| Niedersachsen | 33,480 | 1.22× |
| Baden-Württemberg | 33,198 | 0.86× |
| Sachsen | 29,617 | 2.14× |
| Hessen | 20,339 | 0.95× |
| Rheinland-Pfalz | 12,857 | 0.91× |
| Berlin | 12,602 | 1× |
| Schleswig-Holstein | 10,271 | 1.01× |
| Thüringen | 8,479 | 1.18× |
| Sachsen-Anhalt | 7,341 | 1× |
| Hamburg | 6,559 | 1.03× |
| Brandenburg | 6,301 | 0.72× |
| Saarland | 3,458 | 1× |
| Mecklenburg-Vorpommern | 3,000 | 0.56× |
| Bremen | 1,974 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 8.84× | Fashion & Accessoires |
| Hostelworld | 18.46× | Travel & Leisure |
| Corona (band) | 7.28× | Music & Radio |
| The Client (1994 film) | 16.77× | Movies & TV |
| Dog breed | 1.78× | Pets & Animals |
| Moroccan riad | 9.71× | Politics & Society |
| Huánuco | 20× | Travel & Leisure |
| Hang Seng Index | 8.37× | Business & Career |
| Israel | 2.5× | Travel & Leisure |
| Unique Gifts | 1.73× | Shopping |
| Grimma | 9.65× | Travel & Leisure |
| Progressive rock | 1.82× | Music & Radio |
| Haberler | 1.51× | News |
| Goma | 9.57× | Travel & Leisure |
| Gov.uk | 5.55× | Politics & Society |
| Stradivarius | 1.52× | Shopping |
| Personalised Gifts | 1.79× | Home & Garden |
| Birthday Gifts | 1.57× | Kids & Family |
| Urban horticulture | 1.55× | Home & Garden |
| Javier, Leyte | 14.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.61 |
| Patriotism | CONSERVATISM | 1.54 |
| Pet Ownership | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.29 |
| Sports Activity | POWER | 1.19 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Germany | 14.2% |
| France | 12.1% |
See The Reader audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does The Reader have in Germany?
The Reader has an estimated audience of 148,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Reader fans?
79.2% of The Reader fans are female, 20.8% are male, with an average age of 44.8 years.
Which brands do The Reader fans like most?
The Reader fans show strongest brand affinity for Loincloth (8.84×), Hostelworld (18.46×), and Corona (band) (7.28×) over the country average.
Where do The Reader fans live in Germany?
The Reader fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,662), Bayern (reach 37,840), and Niedersachsen (reach 33,480). These three regions account for the largest share of the active audience.
What other brands do The Reader fans also like?
Beyond The Reader itself, the audience over-indexes on Hostelworld (18.46×), Corona (band) (7.28×), The Client (1994 film) (16.77×), and Dog breed (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Reader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.