Ultras Audience in Germany
Ultras has an estimated audience of 1,961,386 people in Germany. 40.1% are female, 59.9% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Loincloth, Israel, Unique Gifts, Haberler.
The average Ultras fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Loincloth, Israel, with strongest over-indexing on KLIX (AM) (8.86× the country average). Demographically, the Ultras audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Ultras fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 39.4 |
| Estimated audience size | 1,961,386 |
Audience persona
The typical Ultras fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 555,292 | 1.29× |
| Bayern | 332,510 | 1.05× |
| Baden-Württemberg | 309,514 | 1.16× |
| Niedersachsen | 220,811 | 1.16× |
| Hessen | 156,866 | 1.05× |
| Rheinland-Pfalz | 105,081 | 1.07× |
| Sachsen | 103,371 | 1.07× |
| Berlin | 75,452 | 0.86× |
| Schleswig-Holstein | 60,843 | 0.86× |
| Brandenburg | 51,814 | 0.85× |
| Hamburg | 50,392 | 1.14× |
| Thüringen | 49,232 | 0.99× |
| Sachsen-Anhalt | 46,170 | 0.91× |
| Mecklenburg-Vorpommern | 34,013 | 0.91× |
| Saarland | 18,458 | 0.77× |
| Bremen | 14,446 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 8.86× | Music & Radio |
| Loincloth | 6.58× | Fashion & Accessoires |
| Israel | 4.02× | Travel & Leisure |
| Unique Gifts | 2.1× | Shopping |
| Haberler | 1.98× | News |
| Birthday Gifts | 2.04× | Kids & Family |
| Snow White (Fables) | 2.72× | Literature |
| Ghost the Musical | 18.48× | Music & Radio |
| Progressive rock | 1.62× | Music & Radio |
| Celtic mythology | 4.63× | Arts & Culture |
| Home Delivery | 2.39× | Food & Beverages |
| Mothercare | 1.58× | Kids & Family |
| N'Golo Kanté | 4.41× | Sports |
| Gorinchem | 9.45× | Travel & Leisure |
| Wim Hof | 4.92× | Sports |
| myDealZ | 1.98× | Shopping |
| Gov.uk | 3.69× | Politics & Society |
| Esra Erol | 3.41× | Movies & TV |
| Google Analytics | 1.53× | Internet & Social Media |
| Hunting knife | 4.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Pet Ownership | JOY | 1.18 |
| Indulgence | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.8% |
| Italy | 11.6% |
| United States | 6.2% |
See Ultras audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ultras have in Germany?
Ultras has an estimated audience of 1,961,386 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ultras fans?
40.1% of Ultras fans are female, 59.9% are male, with an average age of 39.4 years.
Which brands do Ultras fans like most?
Ultras fans show strongest brand affinity for KLIX (AM) (8.86×), Loincloth (6.58×), and Israel (4.02×) over the country average.
Where do Ultras fans live in Germany?
Ultras fans in Germany are most concentrated in Nordrhein-Westfalen (reach 555,292), Bayern (reach 332,510), and Baden-Württemberg (reach 309,514). These three regions account for the largest share of the active audience.
What other brands do Ultras fans also like?
Beyond Ultras itself, the audience over-indexes on Loincloth (6.58×), Israel (4.02×), Unique Gifts (2.1×), and Haberler (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ultras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.