Ultras Audience in United States
Ultras has an estimated audience of 686,138 people in United States. 40.2% are female, 59.8% are male, average age 37.4. Top regions: California, Florida, Texas. Top brand affinities: UK garage, Hebe, Bully (2011 film), Historic site, Elsword.
The average Ultras fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include UK garage, Hebe, Bully (2011 film), with strongest over-indexing on UK garage (20× the country average). Demographically, the Ultras audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Ultras fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 37.4 |
| Estimated audience size | 686,138 |
Audience persona
The typical Ultras fan in United States is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,217 | 1.3× |
| Florida | 87,242 | 1.88× |
| Texas | 87,206 | 1.48× |
| New York | 47,974 | 1.25× |
| Illinois | 26,752 | 1.17× |
| Georgia | 25,532 | 1.21× |
| North Carolina | 24,634 | 1.19× |
| Pennsylvania | 21,867 | 0.95× |
| New Jersey | 21,250 | 1.22× |
| Virginia | 18,989 | 1.14× |
| Ohio | 16,673 | 0.79× |
| Arizona | 16,568 | 1.18× |
| Michigan | 16,200 | 0.9× |
| Tennessee | 15,929 | 1.16× |
| Massachusetts | 14,906 | 1.1× |
| Maryland | 14,307 | 1.21× |
| Louisiana | 13,425 | 1.52× |
| Alabama | 13,259 | 1.38× |
| South Carolina | 13,041 | 1.26× |
| Washington | 11,898 | 0.86× |
| Indiana | 11,462 | 0.91× |
| Colorado | 9,389 | 0.87× |
| Missouri | 9,268 | 0.84× |
| Oklahoma | 8,351 | 1.1× |
| Kentucky | 8,182 | 0.95× |
| Wisconsin | 8,032 | 0.78× |
| Mississippi | 7,826 | 1.38× |
| Connecticut | 7,779 | 1.13× |
| Minnesota | 7,575 | 0.77× |
| Nevada | 7,304 | 1.1× |
| Arkansas | 6,486 | 1.15× |
| Oregon | 6,184 | 0.79× |
| Utah | 5,403 | 0.88× |
| Kansas | 5,254 | 0.97× |
| Iowa | 4,690 | 0.83× |
| New Mexico | 3,706 | 1.08× |
| Nebraska | 2,923 | 0.85× |
| West Virginia | 2,622 | 0.82× |
| Idaho | 2,534 | 0.74× |
| Rhode Island | 2,384 | 1.09× |
| Hawaii | 2,215 | 0.75× |
| Washington, District of Columbia | 1,873 | 0.91× |
| New Hampshire | 1,856 | 0.69× |
| Delaware | 1,735 | 0.92× |
| Maine | 1,545 | 0.63× |
| Montana | 1,201 | 0.63× |
| North Dakota | 1,150 | 0.82× |
| South Dakota | 1,116 | 0.7× |
| Alaska | 1,069 | 0.73× |
| Wyoming | 615 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 20× | Music & Radio |
| Hebe | 20× | Home & Garden |
| Bully (2011 film) | 20× | Movies & TV |
| Historic site | 11.94× | Arts & Culture |
| Elsword | 26.58× | Games |
| Snow White (Fables) | 14.1× | Literature |
| La Jolla | 11.06× | Travel & Leisure |
| The Journey (1959 film) | 20× | Movies & TV |
| Alaska | 1.73× | Travel & Leisure |
| Carnival of Souls | 20× | Movies & TV |
| Nationality | 2× | Politics & Society |
| Minnesota | 1.57× | Travel & Leisure |
| Vocal harmony | 3.76× | Music & Radio |
| Gettysburg College | 20× | Business & Career |
| Kendra Scott | 2.05× | Fashion & Accessoires |
| ABC15 Arizona | 20× | Movies & TV |
| Mathcore | 5.3× | Music & Radio |
| Dental hygienist | 4.29× | Health |
| Grinch | 2.48× | Movies & TV |
| JDSU | 1.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.76 |
| Quality Awareness | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Design Affinity | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.8% |
| Italy | 11.6% |
| United States | 6.2% |
See Ultras audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Ultras have in United States?
Ultras has an estimated audience of 686,138 people in United States, concentrated in California and Florida.
What is the gender split and age of Ultras fans?
40.2% of Ultras fans are female, 59.8% are male, with an average age of 37.4 years.
Which brands do Ultras fans like most?
Ultras fans show strongest brand affinity for UK garage (20×), Hebe (20×), and Bully (2011 film) (20×) over the country average.
Where do Ultras fans live in United States?
Ultras fans in United States are most concentrated in California (reach 98,217), Florida (reach 87,242), and Texas (reach 87,206). These three regions account for the largest share of the active audience.
What other brands do Ultras fans also like?
Beyond Ultras itself, the audience over-indexes on Hebe (20×), Bully (2011 film) (20×), Historic site (11.94×), and Elsword (26.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ultras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.