Viking metal Audience in Germany
Viking metal has an estimated audience of 293,977 people in Germany. 32.0% are female, 68.0% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Goosebumps (film), Haberler, Unique Gifts, Personalised Gifts.
The average Viking metal fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Goosebumps (film), Haberler, with strongest over-indexing on Dog breed (5.65× the country average). Demographically, the Viking metal audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Viking metal fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 36.1 |
| Estimated audience size | 293,977 |
Audience persona
The typical Viking metal fan in Germany is more male, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,501 | 0.65× |
| Bayern | 37,192 | 0.79× |
| Baden-Württemberg | 26,572 | 0.66× |
| Niedersachsen | 22,494 | 0.79× |
| Hessen | 16,017 | 0.72× |
| Sachsen | 12,283 | 0.85× |
| Rheinland-Pfalz | 10,434 | 0.71× |
| Berlin | 9,407 | 0.72× |
| Thüringen | 8,587 | 1.15× |
| Schleswig-Holstein | 7,885 | 0.75× |
| Brandenburg | 7,730 | 0.85× |
| Sachsen-Anhalt | 7,698 | 1.01× |
| Mecklenburg-Vorpommern | 6,771 | 1.21× |
| Saarland | 6,731 | 1.86× |
| Bremen | 6,605 | 2.63× |
| Hamburg | 4,497 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.65× | Pets & Animals |
| Goosebumps (film) | 35.1× | Movies & TV |
| Haberler | 2.43× | News |
| Unique Gifts | 2.48× | Shopping |
| Personalised Gifts | 3.33× | Home & Garden |
| Israel | 3.34× | Travel & Leisure |
| Hyannis, Massachusetts | 42.89× | Travel & Leisure |
| Birthday Gifts | 2.3× | Kids & Family |
| Hobby Lobby | 8.3× | Home & Garden |
| Gov.uk | 6.49× | Politics & Society |
| Urban horticulture | 1.91× | Home & Garden |
| Final Fantasy XIII (13) | 19.39× | Games |
| Winemaking | 4.32× | Food & Beverages |
| Da Hool | 17.71× | Music & Radio |
| Gorinchem | 10.72× | Travel & Leisure |
| Riffle | 9.84× | Politics & Society |
| Esra Erol | 4.24× | Movies & TV |
| Home Delivery | 1.97× | Food & Beverages |
| Google Analytics | 1.79× | Internet & Social Media |
| Corona (band) | 1.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.93 |
| Extroversion | THRILL | 1.87 |
| Pet Ownership | JOY | 1.47 |
| Risk Appetite | THRILL | 1.29 |
| Patriotism | CONSERVATISM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Germany | 9.0% |
| Italy | 7.7% |
See Viking metal audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Viking metal have in Germany?
Viking metal has an estimated audience of 293,977 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viking metal fans?
32.0% of Viking metal fans are female, 68.0% are male, with an average age of 36.1 years.
Which brands do Viking metal fans like most?
Viking metal fans show strongest brand affinity for Dog breed (5.65×), Goosebumps (film) (35.1×), and Haberler (2.43×) over the country average.
Where do Viking metal fans live in Germany?
Viking metal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,501), Bayern (reach 37,192), and Baden-Württemberg (reach 26,572). These three regions account for the largest share of the active audience.
What other brands do Viking metal fans also like?
Beyond Viking metal itself, the audience over-indexes on Goosebumps (film) (35.1×), Haberler (2.43×), Unique Gifts (2.48×), and Personalised Gifts (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viking metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.