Rascasse Audience Intelligence

Viking metal Audience in Germany

A data profile of the people who buy, follow and care about Viking metal in Germany — modelled from more than twelve digital signal sources. Viking metal has an estimated audience of 293,977 people in Germany.

#243among Musical genre in Germany#6219among Topic in Germany#2234in Music & Radio

The average Viking metal fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Immortal (band), Thrash metal, Grindcore, with strongest over-indexing on Immortal (band) (73.2× the country average).

Demographically, the Viking metal audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Viking metal fan in Germany is more male, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Immortal (band).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viking metal profile in Germany.

Audience size
294K
in Germany
Gender
32.0%♀
68.0% male
Age
36.1
average years
Country rank
#17592
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viking metal fans

32.0% are female, 68.0% are male, average age 36.1.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Viking metal audience in Germany
MetricValue
Female32.0%
Male68.0%
Average age36.1
Estimated audience size293,977
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Viking metal audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3922%
40-4921%
50+10%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Viking metal audience comes from Germany.

Worldwide audience distribution share by country for Viking metal
CountryShare
United States23.9%
Germany9.0%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viking metal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Viking metal fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.29×
02Saarland~4K1.12×
03Mecklenburg-Vorpommern~6K1.06×
04Thüringen~8K1.04×
05Sachsen-Anhalt~8K1.02×
06Brandenburg~9K0.97×
07Rheinland-Pfalz~10K0.96×
08Sachsen~10K0.95×
09Schleswig-Holstein~10K0.95×
10Hamburg~6K0.94×
11Niedersachsen~30K0.89×
12Berlin~10K0.89×
13Bayern~40K0.87×
14Hessen~20K0.87×
15Baden-Württemberg~30K0.84×
16Nordrhein-Westfalen~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Viking metal, Germany
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viking metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viking metal audience
#·InterestCategoryAffinity×
01Immortal (band)Music & Radio73.20×
02GrindcoreMusic & Radio38.90×
03SepulturaMusic & Radio33.94×
04MonumentsMusic & Radio33.78×
05Meat LoafMusic & Radio32.50×
06VersengoldMusic & Radio28.66×
07MegadethMusic & Radio25.98×
08Power metalMusic & Radio23.58×
09Thrash metalMusic & Radio21.26×
10Creedence Clearwater RevivalMusic & Radio20.00×
11The Man in the High Castle (TV series)Movies & TV20.00×
12Independent record labelMusic & Radio17.95×
13System of a DownMusic & Radio17.63×
14Metal HammerMusic & Radio17.02×
15Death metalMusic & Radio15.67×
16Nu metalMusic & Radio15.22×
17Person of Interest (TV series)Movies & TV12.81×
18AC/DCMusic & Radio12.51×
19MetallicaMusic & Radio10.50×
20FolklorePolitics & Society6.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viking metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viking metal audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.05×
ExtroversionTHRILL2.27×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viking metal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Family OrientationCONSERVATISM0.71×
IndulgenceJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viking metal have in Germany?

Viking metal has an estimated audience of 293,977 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Viking metal fans?

32.0% of Viking metal fans are female, 68.0% are male, with an average age of 36.1 years.

03

Which brands do Viking metal fans like most?

Viking metal fans show strongest brand affinity for Immortal (band) (73.2×), Thrash metal (21.26×), and Grindcore (38.9×) over the country average.

04

Where do Viking metal fans live in Germany?

Viking metal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Viking metal fans also like?

Beyond Viking metal itself, the audience over-indexes on Thrash metal (21.26×), Grindcore (38.9×), Death metal (15.67×), and Meat Loaf (32.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Viking metal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Viking metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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