Viking metal Audience in United States

Viking metal logo

Viking metal has an estimated audience of 777,260 people in United States. 25.5% are female, 74.5% are male, average age 33.4. Top regions: Georgia, California, Texas. Top brand affinities: Dog breed, Gloria, Winemaking, Gift registry, Grinch.

The average Viking metal fan in United States is 33.4 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Dog breed, Gloria, Winemaking, with strongest over-indexing on Dog breed (3.5× the country average). Demographically, the Viking metal audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Viking metal fans

Demographic split for Viking metal audience in United States
MetricValue
Female25.5%
Male74.5%
Average age33.4
Estimated audience size777,260

Audience persona

The typical Viking metal fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Viking metal in United States
RegionReachAffinity
Georgia58,4652.44×
California46,7110.55×
Texas37,7640.57×
Colorado29,1712.38×
Florida29,1030.55×
Mississippi27,5914.31×
New York21,2900.49×
Pennsylvania19,8560.76×
Ohio17,1120.71×
Illinois16,9310.65×
North Carolina14,0790.6×
Washington12,5950.81×
Michigan12,5390.62×
Minnesota12,1951.1×
Virginia12,1340.64×
Tennessee11,9380.77×
Arizona11,7850.74×
Missouri10,4390.83×
South Carolina9,4820.81×
Indiana8,9820.63×
Wisconsin8,7070.74×
Massachusetts8,5320.56×
Oregon8,3370.94×
New Jersey8,1720.41×
Alabama7,5190.69×
Kentucky6,9050.71×
Utah6,5420.94×
Oklahoma6,1390.71×
Maryland6,0360.45×
Louisiana5,6840.57×
Kansas4,8750.8×
Nevada4,6670.62×
Iowa4,6280.72×
Arkansas3,8860.61×
Connecticut3,8040.49×
Idaho3,5910.92×
New Mexico3,5670.92×
West Virginia3,3330.92×
Alaska3,3262×
Hawaii2,9400.88×
Nebraska2,9140.75×
Montana2,9001.34×
South Dakota2,8621.59×
North Dakota2,7871.75×
New Hampshire2,7460.9×
Wyoming2,6962.34×
Rhode Island2,6521.07×
Maine2,6500.95×
Vermont2,6081.91×
Delaware2,3751.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viking metal audience
BrandAffinityCategory
Dog breed3.5×Pets & Animals
Gloria20×Music & Radio
Winemaking9.32×Food & Beverages
Gift registry24.28×Kids & Family
Grinch5.74×Movies & TV
Electrolyte5.93×Health
Elsword20×Games
Voter registration5.75×Politics & Society
Vocal harmony5.25×Music & Radio
Google Photos2.77×Technology & Electronics
3D printing2.48×Technology & Electronics
Natural rubber2.01×Cars & Mobility
Goop5.03×Internet & Social Media
Springfield, Illinois10.15×Travel & Leisure
Halsey, Oregon7.06×Travel & Leisure
Wikia2.74×Internet & Social Media
Home staging4.08×Home & Garden
Scott Henderson33.9×Music & Radio
Wok5×Food & Beverages
Salman Khan6.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viking metal audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.76
ExtroversionTHRILL2.04
TraditionCONSERVATISM2.04
Urban LifestyleOPEN1.54
Pet OwnershipJOY1.42
PatriotismCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Viking metal
CountryShare
United States23.9%
Germany9.0%
Italy7.7%

See Viking metal audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Viking metal have in United States?

Viking metal has an estimated audience of 777,260 people in United States, concentrated in Georgia and California.

What is the gender split and age of Viking metal fans?

25.5% of Viking metal fans are female, 74.5% are male, with an average age of 33.4 years.

Which brands do Viking metal fans like most?

Viking metal fans show strongest brand affinity for Dog breed (3.5×), Gloria (20×), and Winemaking (9.32×) over the country average.

Where do Viking metal fans live in United States?

Viking metal fans in United States are most concentrated in Georgia (reach 58,465), California (reach 46,711), and Texas (reach 37,764). These three regions account for the largest share of the active audience.

What other brands do Viking metal fans also like?

Beyond Viking metal itself, the audience over-indexes on Gloria (20×), Winemaking (9.32×), Gift registry (24.28×), and Grinch (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viking metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.