Rascasse Audience Intelligence

Viking metal Audience in United States

A data profile of the people who buy, follow and care about Viking metal in United States — modelled from more than twelve digital signal sources. Viking metal has an estimated audience of 777,260 people in United States.

#349among Musical genre in United States#9636among Topic in United States#3735in Music & Radio

The average Viking metal fan in United States is 33.4 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Vikings (TV series), Rosie O'Donnell, Thrash metal, with strongest over-indexing on Vikings (TV series) (33.08× the country average).

Demographically, the Viking metal audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viking metal fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Vikings (TV series).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viking metal profile in United States.

Audience size
777K
in United States
Gender
25.5%♀
74.5% male
Age
33.4
average years
Country rank
#27976
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viking metal fans

25.5% are female, 74.5% are male, average age 33.4.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Viking metal audience in United States
MetricValue
Female25.5%
Male74.5%
Average age33.4
Estimated audience size777,260
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Viking metal audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3917%
40-4915%
50+11%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Viking metal audience comes from United States.

Worldwide audience distribution share by country for Viking metal
CountryShare
United States23.9%
Germany9.0%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viking metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Viking metal fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K4.09×
02Colorado~40K3.31×
03Georgia~50K2.10×
04Alaska~2K1.21×
05North Dakota~2K1.14×
06Vermont~2K1.13×
07South Dakota~2K1.12×
08Montana~2K1.07×
09Minnesota~10K1.02×
10Rhode Island~2K1.01×
11Delaware~2K1.01×
12West Virginia~4K0.99×
13New Hampshire~3K0.99×
14Maine~3K0.99×
15South Carolina~10K0.97×
16Idaho~4K0.97×
17New Mexico~4K0.97×
18Hawaii~3K0.97×
19Nebraska~4K0.95×
20Washington, District of Columbia~2K0.95×
21Oregon~8K0.94×
22Utah~7K0.94×
23Arkansas~6K0.93×
24Kansas~6K0.92×
25Kentucky~9K0.91×
26Oklahoma~8K0.91×
27Iowa~6K0.91×
28Missouri~10K0.89×
29Alabama~10K0.88×
30Louisiana~9K0.88×
31Nevada~7K0.88×
32Connecticut~7K0.87×
33Wisconsin~10K0.86×
34Tennessee~10K0.85×
35Washington~10K0.84×
36Arizona~10K0.83×
37Indiana~10K0.83×
38Maryland~10K0.80×
39Pennsylvania~20K0.79×
40Ohio~20K0.79×
41Michigan~20K0.78×
42Virginia~10K0.78×
43Massachusetts~10K0.78×
44North Carolina~20K0.75×
45Illinois~20K0.74×
46New Jersey~10K0.74×
47Florida~30K0.66×
48Texas~40K0.63×
49New York~30K0.63×
50California~50K0.59×
Fig. 06

Affinity by region

Affinity by region — Viking metal, United States
0.59×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viking metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viking metal audience
#·InterestCategoryAffinity×
01Rosie O'DonnellMovies & TV39.93×
02BucketheadMusic & Radio35.17×
03ManowarMusic & Radio34.78×
04Vikings (TV series)Movies & TV33.08×
05Cannibal CorpseMusic & Radio23.45×
06Iron MaidenMusic & Radio23.29×
07Six Feet Under (TV series)Movies & TV20.00×
08International educationBusiness & Career16.50×
09Prefabricated buildingHome & Garden14.56×
10Thrash metalMusic & Radio13.81×
11Chester BenningtonMusic & Radio13.52×
12Brock LesnarSports10.25×
13CarportHome & Garden9.53×
14Death metalMusic & Radio9.44×
15MetallicaMusic & Radio8.72×
16Disneyland ParisTravel & Leisure8.47×
17Goth subcultureFashion & Accessoires7.95×
18Graphic novelLiterature6.66×
19Ozzy OsbourneMusic & Radio5.98×
20BeetlejuiceMovies & TV3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viking metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viking metal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
TraditionCONSERVATISM2.11×
ExtroversionTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viking metal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.70×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viking metal have in United States?

Viking metal has an estimated audience of 777,260 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Viking metal fans?

25.5% of Viking metal fans are female, 74.5% are male, with an average age of 33.4 years.

03

Which brands do Viking metal fans like most?

Viking metal fans show strongest brand affinity for Vikings (TV series) (33.08×), Rosie O'Donnell (39.93×), and Thrash metal (13.81×) over the country average.

04

Where do Viking metal fans live in United States?

Viking metal fans in United States are most concentrated in Georgia (reach ~50K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Viking metal fans also like?

Beyond Viking metal itself, the audience over-indexes on Rosie O'Donnell (39.93×), Thrash metal (13.81×), Iron Maiden (23.29×), and Buckethead (35.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Viking metal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viking metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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