A data profile of the people who buy, follow and care about Recycling in Denmark — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 1,031,493 people in Denmark.
Recycling has an estimated audience of 1,031,493 people in Denmark. 66.9% are female, 33.1% are male, average age 43.7. Top brand affinities: Flea market, Uniqlo, Fair trade, Organic farming, Renewable energy.
Top brand affinities include Flea market, Uniqlo, Fair trade, with strongest over-indexing on Flea market (1.96× the country average).
Demographically, the Recycling audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Recycling fan in Denmark is more female, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Flea market.
The key figures that characterise the Recycling profile in Denmark.
66.9% are female, 33.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.7 |
| Estimated audience size | 1,031,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Recycling audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic pollution | Politics & Society | 2.59× | ||
| 02 | Sustainable clothing | Fashion & Accessoires | 2.19× | ||
| 03 | Madonna | Music & Radio | 2.08× | ||
| 04 | Organic cotton | Fashion & Accessoires | 2.02× | ||
| 05 | Fair trade | Business & Career | 1.99× | ||
| 06 | Flea market | Home & Garden | 1.96× | ||
| 07 | Net-a-Porter | Shopping | 1.91× | ||
| 08 | Animal rights | Politics & Society | 1.75× | ||
| 09 | Urban Outfitters | Shopping | 1.74× | ||
| 10 | Climate change | Home & Garden | 1.71× | ||
| 11 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 12 | Uniqlo | Shopping | 1.63× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.62× | ||
| 14 | Renewable energy | Business & Career | 1.57× | ||
| 15 | Handmade jewelry | Fashion & Accessoires | 1.57× | ||
| 16 | Organic farming | Food & Beverages | 1.56× | ||
| 17 | Luxury real estate | Business & Career | 1.54× | ||
| 18 | Local food | Food & Beverages | 1.53× | ||
| 19 | Business class | Travel & Leisure | 1.53× | ||
| 20 | Microwave oven | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.58× | |
| Design Affinity | PREMIUM | 1.47× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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