A data profile of the people who buy, follow and care about Recycling in Finland — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 744,982 people in Finland.
Recycling has an estimated audience of 744,982 people in Finland. 71.4% are female, 28.6% are male, average age 43.6. Top brand affinities: Lunch, Renewable energy, Flea market, Yogurt, Swimming pool.
Top brand affinities include Lunch, Renewable energy, Flea market, with strongest over-indexing on Lunch (1.55× the country average).
Demographically, the Recycling audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Family Orientation.
The typical Recycling fan in Finland is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Lunch.
The key figures that characterise the Recycling profile in Finland.
71.4% are female, 28.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 43.6 |
| Estimated audience size | 744,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Recycling audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 2.03× | ||
| 02 | Yogurt | Food & Beverages | 1.92× | ||
| 03 | Kitchenware | Home & Garden | 1.84× | ||
| 04 | Swimming pool | Sports | 1.78× | ||
| 05 | Shih Tzu | Pets & Animals | 1.75× | ||
| 06 | Beagle | Pets & Animals | 1.71× | ||
| 07 | Renewable energy | Business & Career | 1.70× | ||
| 08 | Innovation | Business & Career | 1.69× | ||
| 09 | Chocolate brownie | Food & Beverages | 1.68× | ||
| 10 | Cheesecake | Food & Beverages | 1.63× | ||
| 11 | Dachshund | Pets & Animals | 1.63× | ||
| 12 | Rottweiler | Pets & Animals | 1.63× | ||
| 13 | Sustainable energy | Home & Garden | 1.62× | ||
| 14 | Weaving | Fashion & Accessoires | 1.60× | ||
| 15 | Dairy product | Food & Beverages | 1.60× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.59× | ||
| 17 | Golden Retriever | Pets & Animals | 1.57× | ||
| 18 | Flea market | Home & Garden | 1.56× | ||
| 19 | Lunch | Food & Beverages | 1.55× | ||
| 20 | Ice cream | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.57× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.95× | |
| Sports Activity | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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