A data profile of the people who buy, follow and care about Recycling in Sweden — modelled from more than twelve digital signal sources. Recycling has an estimated audience of 1,243,693 people in Sweden.
Recycling has an estimated audience of 1,243,693 people in Sweden. 63.2% are female, 36.8% are male, average age 45.5. Top brand affinities: Real property, Organic farming, Renewable energy, Vintage clothing, Madonna.
Top brand affinities include Real property, Organic farming, Renewable energy, with strongest over-indexing on Real property (2.43× the country average).
Demographically, the Recycling audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Recycling fan in Sweden is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Recycling profile in Sweden.
63.2% are female, 36.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 45.5 |
| Estimated audience size | 1,243,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Recycling audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.2% |
| United Kingdom | 9.0% |
| Italy | 5.9% |
The strongest cross-interests of the Recycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plastic pollution | Politics & Society | 3.39× | ||
| 02 | Madonna | Music & Radio | 2.99× | ||
| 03 | Zero waste | Home & Garden | 2.64× | ||
| 04 | Real property | Home & Garden | 2.43× | ||
| 05 | Sustainable clothing | Fashion & Accessoires | 2.32× | ||
| 06 | Urban Outfitters | Shopping | 2.28× | ||
| 07 | Photovoltaics | Home & Garden | 2.18× | ||
| 08 | Garden centre | Home & Garden | 1.89× | ||
| 09 | Innovation | Business & Career | 1.66× | ||
| 10 | Organic farming | Food & Beverages | 1.64× | ||
| 11 | Renewable energy | Business & Career | 1.64× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.64× | ||
| 13 | Flea market | Home & Garden | 1.63× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 1.62× | ||
| 15 | Bohemianism | Fashion & Accessoires | 1.58× | ||
| 16 | Standup paddleboarding | Sports | 1.56× | ||
| 17 | Uniqlo | Shopping | 1.54× | ||
| 18 | Ecotourism | Business & Career | 1.53× | ||
| 19 | Fjällräven | Fashion & Accessoires | 1.52× | ||
| 20 | Tour de France | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.63× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.87× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Recycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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