Rascasse Audience Intelligence

Red Bull Racing Fan Demographics in United States

Red Bull Racing has an estimated audience of 3.5M people in United States.

#12among Motorsport in United States#176among teams in United States#811in Sports

The average Red Bull Racing fan in United States is 35.1 years old, more male, and lives primarily in California.

By number of fans, Red Bull Racing ranks #1 among the 11 Formula One teams in United States — 7.4× the group median.

Its fans are 1.8 years younger than the group average of 36.9.

Women make up 19.4% of the fan base, 8.2 percentage points fewer than the group average.

Compared with the other 10 Formula One teams, Red Bull Racing fans stand out for their interest in Bodysurfing, Sebastian Vettel and Formula One car.

In Q3/2026, search interest was −46.9% on the same quarter a year earlier; the median across the group was −14.0%.

Most fans live in California, Texas, Florida.

Top affinities include Bodysurfing, Sebastian Vettel, Max Verstappen, with strongest over-indexing on Bodysurfing (43.04× the country average).

Demographically, the Red Bull Racing audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Red Bull Racing fan in United States is more male, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bodysurfing.

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
19.4%♀
80.6% male
Age
35.1
average years
Country rank
#9257
among all objects in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Red Bull Racing fans

19.4% are female, 80.6% are male, average age 35.1.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Red Bull Racing audience in United States
MetricValue
Female19.4%
Male80.6%
Average age35.1
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Red Bull Racing audience in United States
Age bracketShare%
16-2433%
25-3421%
35-4417%
45-5415%
55+13%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Red Bull Racing audience comes from United States.

Worldwide audience distribution share by country for Red Bull Racing
CountryShare
United States14.7%
Netherlands14.2%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Red Bull Racing fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.54×
02Nevada~50K1.50×
03Texas~300K1.37×
04California~600K1.36×
05Florida~300K1.33×
06Colorado~80K1.30×
07Washington~100K1.26×
08New Hampshire~20K1.23×
09Indiana~80K1.13×
10Utah~40K1.09×
11Wisconsin~70K1.08×
12Connecticut~40K1.08×
13Wyoming~7K1.08×
14Alaska~8K1.07×
15Virginia~90K1.05×
16Illinois~100K1.04×
17Minnesota~60K1.03×
18Montana~10K1.03×
19North Carolina~100K1.02×
20Idaho~20K1.02×
21Oregon~40K1.01×
22New Mexico~20K1.01×
23New Jersey~100K1.00×
24Massachusetts~70K0.98×
25Georgia~100K0.97×
26Michigan~100K0.97×
27Kansas~30K0.97×
28Nebraska~20K0.97×
29Hawaii~10K0.96×
30Washington, District of Columbia~7K0.95×
31Pennsylvania~100K0.93×
32South Carolina~50K0.93×
33South Dakota~9K0.93×
34Ohio~100K0.92×
35Maryland~60K0.92×
36Oklahoma~40K0.92×
37North Dakota~8K0.92×
38New York~200K0.90×
39Iowa~30K0.90×
40Missouri~60K0.89×
41Arkansas~30K0.88×
42Maine~10K0.88×
43Tennessee~70K0.87×
44Alabama~50K0.86×
45Delaware~9K0.85×
46Rhode Island~9K0.83×
47Kentucky~40K0.82×
48West Virginia~10K0.76×
49Louisiana~30K0.66×
50Mississippi~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Red Bull Racing, United States
0.62×1.00×1.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Red Bull Racing audience vs. the country average
#·InterestCategoryAffinity×
01BodysurfingSports43.04×
02Sebastian VettelSports41.90×
03Max VerstappenSports40.24×
04Lewis HamiltonSports40.14×
05Formula One carCars & Mobility38.91×
06Big wave surfingSports37.69×
07Fernando AlonsoSports35.08×
08SwimfinSports34.22×
09Michael SchumacherSports33.13×
10Charles LeclercSports32.75×
11Ayrton SennaSports31.92×
12Daniel RicciardoSports31.15×
13Formula DriftSports17.55×
14Lando NorrisSports16.97×
15Porsche 911Cars & Mobility12.95×
16WindsurfingSports11.00×
17Backcountry skiingSports8.57×
18Duck huntingSports7.85×
19FIFA World CupSports2.71×
20FIFA World Cup 2026Sports2.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Red Bull Racing audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Red Bull Racing audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.28×
PatriotismCONSERVATISM1.99×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Red Bull Racing audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
SpiritualityBALANCE0.77×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Red Bull Racing over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/red-bull-racing-12224” · Methodology