A data profile of the people who buy, follow and care about Masca in Spain — modelled from more than twelve digital signal sources. Masca has an estimated audience of 2,057,902 people in Spain.
Masca has an estimated audience of 2,057,902 people in Spain. 56.1% are female, 43.9% are male, average age 41.4. Top brand affinities: Concerts, Hair conditioner, Music festivals, Robert Redford, Livemusic.
Top brand affinities include Concerts, Hair conditioner, Music festivals, with strongest over-indexing on Concerts (2.4× the country average).
Demographically, the Masca audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Tradition, Individualism.
The typical Masca fan in Spain is more female, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Concerts.
The key figures that characterise the Masca profile in Spain.
56.1% are female, 43.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 41.4 |
| Estimated audience size | 2,057,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 24% |
The strongest cross-interests of the Masca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 2.80× | ||
| 02 | Concerts | Music & Radio | 2.40× | ||
| 03 | Adam Sandler | Movies & TV | 2.30× | ||
| 04 | Music festivals | Music & Radio | 1.98× | ||
| 05 | Hoodie | Fashion & Accessoires | 1.96× | ||
| 06 | Satire | Literature | 1.88× | ||
| 07 | Japanese hip hop | Music & Radio | 1.87× | ||
| 08 | Non-fiction books | Literature | 1.84× | ||
| 09 | Bruce Willis | Movies & TV | 1.81× | ||
| 10 | Robert Redford | Movies & TV | 1.78× | ||
| 11 | Folk music | Music & Radio | 1.73× | ||
| 12 | Anne Hathaway | Movies & TV | 1.68× | ||
| 13 | Michael Jackson | Music & Radio | 1.64× | ||
| 14 | Omegle | Internet & Social Media | 1.64× | ||
| 15 | Cultural heritage | Politics & Society | 1.63× | ||
| 16 | Livemusic | Music & Radio | 1.62× | ||
| 17 | A.C. Milan | Sports | 1.62× | ||
| 18 | Richard Gere | Movies & TV | 1.58× | ||
| 19 | Dancehalls | Music & Radio | 1.56× | ||
| 20 | Electronic dance music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.25× | |
| Individualism | JOY | 1.23× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| DIY Mentality | THRILL | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Masca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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