A data profile of the people who buy, follow and care about Boulogne-Billancourt in France — modelled from more than twelve digital signal sources. Boulogne-Billancourt has an estimated audience of 2,454,862 people in France.
Boulogne-Billancourt has an estimated audience of 2,454,862 people in France. 46.0% are female, 54.0% are male, average age 39.4. Top brand affinities: Banking, Supermarket, Bouygues Telecom, Fortuneo, Rail transport.
Top brand affinities include Banking, Supermarket, Bouygues Telecom, with strongest over-indexing on Banking (1.52× the country average).
Demographically, the Boulogne-Billancourt audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Boulogne-Billancourt fan in France is balanced, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Banking.
The key figures that characterise the Boulogne-Billancourt profile in France.
46.0% are female, 54.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.4 |
| Estimated audience size | 2,454,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
The strongest cross-interests of the Boulogne-Billancourt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private school | Kids & Family | 3.07× | ||
| 02 | Broker | Business & Career | 2.29× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.94× | ||
| 04 | Fortuneo | Business & Career | 1.87× | ||
| 05 | Life insurance | Business & Career | 1.87× | ||
| 06 | Sandra Bullock | Movies & TV | 1.86× | ||
| 07 | Air pollution | Health | 1.85× | ||
| 08 | Internet service provider | Technology & Electronics | 1.84× | ||
| 09 | Employment agency | Business & Career | 1.82× | ||
| 10 | Rail transport | Travel & Leisure | 1.80× | ||
| 11 | Xiaomi | Technology & Electronics | 1.74× | ||
| 12 | Bouygues Telecom | Technology & Electronics | 1.67× | ||
| 13 | Credit (finance) | Business & Career | 1.65× | ||
| 14 | Used car | Cars & Mobility | 1.64× | ||
| 15 | Dacia Sandero | Cars & Mobility | 1.64× | ||
| 16 | Automobile repair shop | Cars & Mobility | 1.55× | ||
| 17 | Banking | Business & Career | 1.52× | ||
| 18 | Supermarket | Shopping | 1.51× | ||
| 19 | Smart TV | Technology & Electronics | 1.51× | ||
| 20 | Public transport | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Spirituality | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.38× | |
| Mindfulness | BALANCE | 0.50× | |
| Sports Activity | POWER | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Boulogne-Billancourt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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