A data profile of the people who buy, follow and care about La Part-Dieu in France — modelled from more than twelve digital signal sources. La Part-Dieu has an estimated audience of 2,807,007 people in France.
The average La Part-Dieu fan in France is 42.8 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Bourgogne-Franche-Comté.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (169.28× the country average).
Demographically, the La Part-Dieu audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical La Part-Dieu fan in France is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the La Part-Dieu profile in France.
56.7% are female, 43.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.8 |
| Estimated audience size | 2,807,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide La Part-Dieu audience comes from France.
| Country | Share |
|---|---|
| France | 94.4% |
| Switzerland | 1.0% |
| China | 0.9% |
Where the La Part-Dieu audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~2M | 10.12× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 03 | Corsica | ~10K | 0.87× | |
| 04 | Normandy | ~70K | 0.55× | |
| 05 | Centre-Val de Loire | ~60K | 0.54× | |
| 06 | Brittany | ~70K | 0.51× | |
| 07 | Pays de la Loire | ~70K | 0.45× | |
| 08 | Île-de-France | ~200K | 0.44× | |
| 09 | Provence-Alpes-Côte d'Azur | ~80K | 0.39× | |
| 10 | Hauts-de-France | ~90K | 0.38× | |
| 11 | Nouvelle-Aquitaine | ~90K | 0.37× | |
| 12 | Grand Est | ~80K | 0.37× | |
| 13 | Occitanie | ~80K | 0.35× |
The strongest cross-interests of the La Part-Dieu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 169.28× | ||
| 02 | Selfridges | Shopping | 124.83× | ||
| 03 | Christmas tree | Kids & Family | 20.65× | ||
| 04 | Christmas Gift | Kids & Family | 19.92× | ||
| 05 | Kitchen garden | Home & Garden | 12.03× | ||
| 06 | Girl power | Politics & Society | 9.89× | ||
| 07 | Breast Cancer awareness | Health | 9.21× | ||
| 08 | Dentistry | Business & Career | 9.16× | ||
| 09 | Broadcasting of sports events | Movies & TV | 8.74× | ||
| 10 | Zoom lens | Technology & Electronics | 7.71× | ||
| 11 | Sustainable products | Politics & Society | 7.08× | ||
| 12 | Hormone | Health | 6.23× | ||
| 13 | Take-out | Food & Beverages | 3.91× | ||
| 14 | Google Drive | Technology & Electronics | 3.24× | ||
| 15 | Sex and the City | Movies & TV | 3.23× | ||
| 16 | Fast casual restaurants | Food & Beverages | 3.11× | ||
| 17 | Wine tasting | Food & Beverages | 2.78× | ||
| 18 | Fast food restaurants | Food & Beverages | 2.70× | ||
| 19 | Kitchen | Home & Garden | 2.20× | ||
| 20 | Google Maps | Internet & Social Media | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.34× | |
| Patriotism | CONSERVATISM | 2.13× | |
| Travelling | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| DIY Mentality | THRILL | 0.99× | |
| Social Media Usage | JOY | 1.00× |
La Part-Dieu has an estimated audience of 2,807,007 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
56.7% of La Part-Dieu fans are female, 43.3% are male, with an average age of 42.8 years.
La Part-Dieu fans show strongest brand affinity for Love & Sex (169.28×), Christmas Gift (19.92×), and Kitchen garden (12.03×) over the country average.
La Part-Dieu fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~2M), Île-de-France (reach ~200K), and Bourgogne-Franche-Comté (reach ~100K). These three regions account for the largest share of the active audience.
Beyond La Part-Dieu itself, the audience over-indexes on Christmas Gift (19.92×), Kitchen garden (12.03×), Christmas tree (20.65×), and Broadcasting of sports events (8.74×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for La Part-Dieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.