Martin Weill Audience in France
A data profile of the people who buy, follow and care about Martin Weill in France — modelled from more than twelve digital signal sources. Martin Weill has an estimated audience of 112,588 people in France.
The average Martin Weill fan in France is 32.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Harry Potter, YouTube, Convenience store, with strongest over-indexing on Harry Potter (1.73× the country average).
Demographically, the Martin Weill audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Martin Weill fan in France is more female, around 32.7 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the Martin Weill profile in France.
Search interest · 12-month trend
Demographics of Martin Weill fans
66.8% are female, 33.2% are male, average age 32.7.
Gender split
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 32.7 |
| Estimated audience size | 112,588 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 33% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Martin Weill audience comes from France.
| Country | Share |
|---|---|
| France | 97.8% |
| United States | 0.8% |
| Spain | 0.6% |
Geography
Where the Martin Weill audience in France is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~30K | 1.38× | |
| 02 | Nouvelle-Aquitaine | ~10K | 1.24× | |
| 03 | Brittany | ~7K | 1.23× | |
| 04 | Pays de la Loire | ~8K | 1.21× | |
| 05 | Auvergne-Rhône-Alpes | ~10K | 1.04× | |
| 06 | Occitanie | ~10K | 1.00× | |
| 07 | Normandy | ~5K | 0.97× | |
| 08 | Centre-Val de Loire | ~4K | 0.97× | |
| 09 | Bourgogne-Franche-Comté | ~4K | 0.91× | |
| 10 | Provence-Alpes-Côte d'Azur | ~8K | 0.90× | |
| 11 | Grand Est | ~8K | 0.87× | |
| 12 | Corsica | <1K | 0.86× | |
| 13 | Hauts-de-France | ~8K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Martin Weill audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mediapart | News | 3.21× | ||
| 02 | True Detective | Movies & TV | 2.73× | ||
| 03 | Comptoir des Cotonniers | Fashion & Accessoires | 2.53× | ||
| 04 | Convenience store | Food & Beverages | 2.38× | ||
| 05 | France Inter | Music & Radio | 2.31× | ||
| 06 | Canal+ | Movies & TV | 2.13× | ||
| 07 | Uniqlo | Shopping | 2.04× | ||
| 08 | Drama movies | Movies & TV | 2.03× | ||
| 09 | Documentary movies | Movies & TV | 1.97× | ||
| 10 | AlloCiné | Movies & TV | 1.94× | ||
| 11 | Burger King | Food & Beverages | 1.90× | ||
| 12 | Superman | Movies & TV | 1.77× | ||
| 13 | Harry Potter | Movies & TV | 1.73× | ||
| 14 | France 2 | Movies & TV | 1.72× | ||
| 15 | Rock music | Music & Radio | 1.63× | ||
| 16 | Le Figaro | News | 1.60× | ||
| 17 | Animated movies | Movies & TV | 1.58× | ||
| 18 | YouTube | Movies & TV | 1.52× | ||
| 19 | H&M | Shopping | 1.51× | ||
| 20 | Batman | Movies & TV | 1.51× |
Personality of the Martin Weill audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.91× | |
| Convenience Orientation | PREMIUM | 1.90× | |
| Career Orientation | POWER | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.48× | |
| Price Sensitivity | PREMIUM | 0.55× | |
| Risk Appetite | THRILL | 0.68× |
Frequently asked questions
How many fans does Martin Weill have in France?
Martin Weill has an estimated audience of 112,588 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Martin Weill fans?
66.8% of Martin Weill fans are female, 33.2% are male, with an average age of 32.7 years.
Which brands do Martin Weill fans like most?
Martin Weill fans show strongest brand affinity for Harry Potter (1.73×), YouTube (1.52×), and Convenience store (2.38×) over the country average.
Where do Martin Weill fans live in France?
Martin Weill fans in France are most concentrated in Île-de-France (reach ~30K), Auvergne-Rhône-Alpes (reach ~10K), and Nouvelle-Aquitaine (reach ~10K). These three regions account for the largest share of the active audience.
What other brands do Martin Weill fans also like?
Beyond Martin Weill itself, the audience over-indexes on YouTube (1.52×), Convenience store (2.38×), Canal+ (2.13×), and Mediapart (3.21×) compared to the France average.
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See Martin Weill audiences in other countries
- Martin Weill — Germany
- Martin Weill — United States
- Martin Weill — United Kingdom
- Martin Weill — Italy
- Martin Weill — Spain
- Martin Weill — Brazil
- Martin Weill — Canada
- Martin Weill — Mexico
- Martin Weill — Netherlands
- Martin Weill — Austria
- Martin Weill — Belgium
- Martin Weill — Portugal
- Martin Weill — Ireland
- Martin Weill — Argentina
- Martin Weill — Sweden
- Martin Weill — Norway
- Martin Weill — Finland
- Martin Weill — Denmark
- Martin Weill — India
- Martin Weill — Colombia
- Martin Weill — Australia
- Martin Weill — South Africa
- Martin Weill — Poland
- Martin Weill — Malaysia
- Martin Weill — Switzerland
- Martin Weill — United Arab Emirates
- Martin Weill — Indonesia
- Martin Weill — Japan
- Martin Weill — South Korea
- Martin Weill — Saudi Arabia
How to read this data
Audience size is the estimated number of people in France who actively search for Martin Weill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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