A data profile of the people who buy, follow and care about Serge Lama in France — modelled from more than twelve digital signal sources. Serge Lama has an estimated audience of 3,669,597 people in France.
The average Serge Lama fan in France is 55.4 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine.
Top brand affinities include Schlager music, Phil Collins, Tour de France, with strongest over-indexing on Schlager music (29.68× the country average).
Demographically, the Serge Lama audience skews more female with an average age of 55.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Serge Lama fan in France is more female, around 55.4 years old, with strong Indulgence tendencies and a notable affinity for Schlager music.
The key figures that characterise the Serge Lama profile in France.
66.0% are female, 34.0% are male, average age 55.4.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 55.4 |
| Estimated audience size | 3,669,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 1% | |
| 30-39 | 5% | |
| 40-49 | 23% | |
| 50+ | 71% |
Where the Serge Lama audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~200K | 1.22× | |
| 02 | Bourgogne-Franche-Comté | ~200K | 1.19× | |
| 03 | Nouvelle-Aquitaine | ~400K | 1.17× | |
| 04 | Centre-Val de Loire | ~200K | 1.17× | |
| 05 | Pays de la Loire | ~200K | 1.11× | |
| 06 | Occitanie | ~300K | 1.02× | |
| 07 | Brittany | ~200K | 1.00× | |
| 08 | Auvergne-Rhône-Alpes | ~400K | 0.97× | |
| 09 | Hauts-de-France | ~300K | 0.96× | |
| 10 | Grand Est | ~300K | 0.93× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.90× | |
| 12 | Corsica | ~10K | 0.76× | |
| 13 | Île-de-France | ~400K | 0.61× |
The strongest cross-interests of the Serge Lama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schlager music | Music & Radio | 29.68× | ||
| 02 | Phil Collins | Music & Radio | 8.26× | ||
| 03 | Elvis Presley | Music & Radio | 7.85× | ||
| 04 | Elton John | Music & Radio | 5.13× | ||
| 05 | Acupuncture | Health | 5.01× | ||
| 06 | Weather forecasting | Home & Garden | 4.67× | ||
| 07 | Garden centre | Home & Garden | 4.05× | ||
| 08 | Fortuneo | Business & Career | 3.53× | ||
| 09 | Life insurance | Business & Career | 3.53× | ||
| 10 | Country music | Music & Radio | 2.54× | ||
| 11 | Citroën | Cars & Mobility | 2.48× | ||
| 12 | Lidl | Shopping | 2.33× | ||
| 13 | Energy | Home & Garden | 2.01× | ||
| 14 | Tour de France | Sports | 1.94× | ||
| 15 | Home Appliances | Home & Garden | 1.77× | ||
| 16 | Carrefour | Shopping | 1.73× | ||
| 17 | EBay | Shopping | 1.67× | ||
| 18 | Rock music | Music & Radio | 1.58× | ||
| 19 | Tea | Food & Beverages | 1.57× | ||
| 20 | Coffee | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.92× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.14× | |
| Design Affinity | PREMIUM | 0.17× | |
| DIY Mentality | THRILL | 0.35× |
Serge Lama has an estimated audience of 3,669,597 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
66.0% of Serge Lama fans are female, 34.0% are male, with an average age of 55.4 years.
Serge Lama fans show strongest brand affinity for Schlager music (29.68×), Phil Collins (8.26×), and Tour de France (1.94×) over the country average.
Serge Lama fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~400K), Île-de-France (reach ~400K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Serge Lama itself, the audience over-indexes on Phil Collins (8.26×), Tour de France (1.94×), Lidl (2.33×), and Fortuneo (3.53×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Serge Lama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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