A data profile of the people who buy, follow and care about Structure in France — modelled from more than twelve digital signal sources. Structure has an estimated audience of 2,912,645 people in France.
The average Structure fan in France is 43.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (151.48× the country average).
Demographically, the Structure audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Structure fan in France is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Structure profile in France.
59.5% are female, 40.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.7 |
| Estimated audience size | 2,912,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Structure audience comes from France.
| Country | Share |
|---|---|
| United States | 19.8% |
| Italy | 8.7% |
| Brazil | 5.7% |
Where the Structure audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.44× | |
| 02 | Hauts-de-France | ~300K | 1.09× | |
| 03 | Grand Est | ~300K | 1.07× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.05× | |
| 05 | Pays de la Loire | ~200K | 1.02× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.00× | |
| 07 | Occitanie | ~200K | 0.99× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.99× | |
| 09 | Centre-Val de Loire | ~100K | 0.99× | |
| 10 | Normandy | ~100K | 0.98× | |
| 11 | Brittany | ~100K | 0.97× | |
| 12 | Nouvelle-Aquitaine | ~200K | 0.95× | |
| 13 | Corsica | ~10K | 0.82× |
The strongest cross-interests of the Structure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 151.48× | ||
| 02 | Selfridges | Shopping | 137.23× | ||
| 03 | Christmas Gift | Kids & Family | 23.74× | ||
| 04 | Kitchen garden | Home & Garden | 20.32× | ||
| 05 | Argos (retailer) | Shopping | 20.00× | ||
| 06 | Christmas tree | Kids & Family | 16.91× | ||
| 07 | Travis Barker | Music & Radio | 14.62× | ||
| 08 | Dentistry | Business & Career | 12.87× | ||
| 09 | Zoom lens | Technology & Electronics | 12.39× | ||
| 10 | Broadcasting of sports events | Movies & TV | 11.04× | ||
| 11 | New Testament | Politics & Society | 10.98× | ||
| 12 | Hormone | Health | 10.07× | ||
| 13 | Breast Cancer awareness | Health | 10.02× | ||
| 14 | Pret a Manger | Food & Beverages | 8.48× | ||
| 15 | Girl power | Politics & Society | 8.00× | ||
| 16 | Improvisation | Music & Radio | 7.66× | ||
| 17 | Sustainable products | Politics & Society | 7.58× | ||
| 18 | Ticketmaster | Travel & Leisure | 4.93× | ||
| 19 | Real property | Home & Garden | 2.48× | ||
| 20 | Renovation | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.23× | |
| Mindfulness | BALANCE | 1.93× | |
| Individualism | JOY | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Social Media Usage | JOY | 0.84× | |
| Pet Ownership | JOY | 0.87× |
Structure has an estimated audience of 2,912,645 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
59.5% of Structure fans are female, 40.5% are male, with an average age of 43.7 years.
Structure fans show strongest brand affinity for Love & Sex (151.48×), Kitchen garden (20.32×), and Christmas Gift (23.74×) over the country average.
Structure fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Structure itself, the audience over-indexes on Kitchen garden (20.32×), Christmas Gift (23.74×), Dentistry (12.87×), and Ticketmaster (4.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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