A data profile of the people who buy, follow and care about Structure in United Kingdom — modelled from more than twelve digital signal sources. Structure has an estimated audience of 3,138,577 people in United Kingdom.
The average Structure fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Hobby, Refrigerator, with strongest over-indexing on Wikipedia (4.04× the country average).
Demographically, the Structure audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Structure fan in United Kingdom is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Structure profile in United Kingdom.
65.9% are female, 34.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.5 |
| Estimated audience size | 3,138,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Structure audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.8% |
| Italy | 8.7% |
| Brazil | 5.7% |
Where the Structure audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.38× | |
| 02 | Wales | ~200K | 1.38× | |
| 03 | England | ~2.5M | 1.34× | |
| 04 | Northern Ireland | ~100K | 1.31× | |
| 05 | West Midlands | ~100K | 0.89× | |
| 06 | Yorkshire and the Humber | ~200K | 0.87× | |
| 07 | East of England | ~200K | 0.76× | |
| 08 | South East | ~300K | 0.72× | |
| 09 | North East | ~80K | 0.69× | |
| 10 | East Midlands | ~100K | 0.63× | |
| 11 | South West | ~200K | 0.62× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Structure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.86× | ||
| 02 | Wikipedia | Internet & Social Media | 4.04× | ||
| 03 | Mineral water | Food & Beverages | 3.38× | ||
| 04 | Adoption | Kids & Family | 3.11× | ||
| 05 | Forestry | Home & Garden | 2.95× | ||
| 06 | Risk management | Business & Career | 2.93× | ||
| 07 | Sketch comedy | Movies & TV | 2.91× | ||
| 08 | Innovation | Business & Career | 2.89× | ||
| 09 | Refrigerator | Home & Garden | 2.64× | ||
| 10 | Satire | Literature | 2.60× | ||
| 11 | Mobile home | Cars & Mobility | 2.52× | ||
| 12 | Hot tub | Home & Garden | 2.39× | ||
| 13 | Hobby | Home & Garden | 2.27× | ||
| 14 | Esso | Cars & Mobility | 2.13× | ||
| 15 | Internet & Social Media | 1.64× | |||
| 16 | Renovation | Home & Garden | 1.63× | ||
| 17 | Distilled beverage | Food & Beverages | 1.61× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.52× | ||
| 20 | Weddings | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.56× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Pet Ownership | JOY | 0.92× | |
| Sports Activity | POWER | 0.93× |
Structure has an estimated audience of 3,138,577 people in United Kingdom, concentrated in England and Scotland.
65.9% of Structure fans are female, 34.1% are male, with an average age of 43.5 years.
Structure fans show strongest brand affinity for Wikipedia (4.04×), Hobby (2.27×), and Refrigerator (2.64×) over the country average.
Structure fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Structure itself, the audience over-indexes on Hobby (2.27×), Refrigerator (2.64×), Innovation (2.89×), and Satire (2.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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