Structure Audience in Germany
Structure has an estimated audience of 2,191,266 people in Germany. 58.5% are female, 41.5% are male, average age 40.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Israel, Saving, KLIX (AM), Corfu (regional unit), Esra Erol.
The average Structure fan in Germany is 40.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Israel, Saving, KLIX (AM), with strongest over-indexing on Israel (3.12× the country average). Demographically, the Structure audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Structure fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 40.2 |
| Estimated audience size | 2,191,266 |
Audience persona
The typical Structure fan in Germany is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 474,433 | 1.35× |
| Nordrhein-Westfalen | 467,324 | 0.97× |
| Baden-Württemberg | 395,341 | 1.32× |
| Hessen | 273,808 | 1.64× |
| Niedersachsen | 177,627 | 0.83× |
| Berlin | 151,026 | 1.54× |
| Sachsen | 113,543 | 1.06× |
| Rheinland-Pfalz | 96,484 | 0.88× |
| Schleswig-Holstein | 63,002 | 0.8× |
| Hamburg | 56,824 | 1.15× |
| Brandenburg | 52,997 | 0.78× |
| Thüringen | 41,195 | 0.74× |
| Sachsen-Anhalt | 37,236 | 0.66× |
| Mecklenburg-Vorpommern | 29,551 | 0.71× |
| Saarland | 29,484 | 1.1× |
| Bremen | 16,796 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.12× | Travel & Leisure |
| Saving | 1.69× | Business & Career |
| KLIX (AM) | 2.71× | Music & Radio |
| Corfu (regional unit) | 3.14× | Travel & Leisure |
| Esra Erol | 4.53× | Movies & TV |
| Calf raises | 8.18× | Sports |
| Icon (magazine) | 1.84× | Arts & Culture |
| Snow White (Fables) | 1.6× | Literature |
| Este, Veneto | 1.66× | Travel & Leisure |
| Nurse education | 1.62× | Kids & Family |
| Home Delivery | 1.8× | Food & Beverages |
| Jayson Tatum | 4.52× | Sports |
| Sixx | 1.79× | Movies & TV |
| Information sensitivity | 3× | Technology & Electronics |
| The Journey (1959 film) | 8.18× | Movies & TV |
| The Hooters | 4.35× | Music & Radio |
| Buying a House | 3.03× | Home & Garden |
| Japanese New Year | 4.71× | Travel & Leisure |
| Scratching post | 2.78× | Pets & Animals |
| Golem | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.04 |
| Design Affinity | PREMIUM | 1.72 |
| Quality Awareness | PREMIUM | 1.63 |
| Early Adopter Mentality | POWER | 1.38 |
| Creativity | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Italy | 8.7% |
| Brazil | 5.7% |
See Structure audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Structure have in Germany?
Structure has an estimated audience of 2,191,266 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Structure fans?
58.5% of Structure fans are female, 41.5% are male, with an average age of 40.2 years.
Which brands do Structure fans like most?
Structure fans show strongest brand affinity for Israel (3.12×), Saving (1.69×), and KLIX (AM) (2.71×) over the country average.
Where do Structure fans live in Germany?
Structure fans in Germany are most concentrated in Bayern (reach 474,433), Nordrhein-Westfalen (reach 467,324), and Baden-Württemberg (reach 395,341). These three regions account for the largest share of the active audience.
What other brands do Structure fans also like?
Beyond Structure itself, the audience over-indexes on Saving (1.69×), KLIX (AM) (2.71×), Corfu (regional unit) (3.14×), and Esra Erol (4.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.