Rascasse Audience Intelligence

Structure Audience in Germany

Name: Structure — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Structure in Germany — modelled from more than twelve digital signal sources. Structure has an estimated audience of 2,191,266 people in Germany.

#1780among Topic in Germany #240in Home & Garden

The average Structure fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Tagesschau, Beck, with strongest over-indexing on Müller (company) (2.59× the country average).

Demographically, the Structure audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Structure fan in Germany is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Müller (company).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Structure profile in Germany.

Audience size

2.2M

in Germany

Gender

58.5%♀

41.5% male

Age

40.2

average years

Country rank

#3043

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Structure fans

58.5% are female, 41.5% are male, average age 40.2.

Fig. 02

Gender split

58.5%

Female

41.5%

Male

Demographic split for Structure audience in Germany
Metric	Value
Female	58.5%
Male	41.5%
Average age	40.2
Estimated audience size	2,191,266

Fig. 03

Age distribution

Age distribution of the Structure audience in Germany
Age bracket	Share	%
16-19		13%
20-29		21%
30-39		24%
40-49		24%
50+		17%

Fig. 04

Worldwide distribution

2.8%

of the worldwide Structure audience comes from Germany.

Worldwide audience distribution share by country for Structure
Country	Share
United States	19.8%
Italy	8.7%
Brazil	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Structure audience in Germany is strongest.

Fig. 05

Top regions by affinity

Structure fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~200K	1.46×
02	Berlin	~100K	1.38×
03	Bayern	~400K	1.28×
04	Baden-Württemberg	~400K	1.24×
05	Hamburg	~60K	1.15×
06	Sachsen	~100K	1.07×
07	Saarland	~30K	1.07×
08	Bremen	~20K	0.97×
09	Nordrhein-Westfalen	~500K	0.95×
10	Rheinland-Pfalz	~100K	0.94×
11	Brandenburg	~60K	0.89×
12	Thüringen	~50K	0.89×
13	Niedersachsen	~200K	0.87×
14	Schleswig-Holstein	~70K	0.83×
15	Mecklenburg-Vorpommern	~30K	0.83×
16	Sachsen-Anhalt	~50K	0.81×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Structure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Structure audience
#	Interest	Category	×
01	Beck	Music & Radio	8.18×
02	Kate Bush	Music & Radio	8.18×
03	James Franco	Movies & TV	8.18×
04	Rosario Dawson	Movies & TV	8.18×
05	Jennifer Love Hewitt	Movies & TV	7.00×
06	David Gilmour	Music & Radio	5.58×
07	Yoga pants	Fashion & Accessoires	4.33×
08	Bicycle wheel	Cars & Mobility	4.24×
09	Real property	Home & Garden	3.79×
10	Non-alcoholic beverage	Food & Beverages	3.69×
11	Firefox	Internet & Social Media	3.69×
12	Satire	Literature	2.76×
13	Müller (company)	Food & Beverages	2.59×
14	Innovation	Business & Career	2.27×
15	Modern architecture	Arts & Culture	1.99×
16	Tagesschau	Movies & TV	1.87×
17	Solar energy	Home & Garden	1.84×
18	Tattoos	Fashion & Accessoires	1.76×
19	Desserts	Food & Beverages	1.73×
20	Netto Marken-Discount	Shopping	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Structure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Structure audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	1.89×
Extroversion	THRILL	1.48×
Design Affinity	PREMIUM	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Structure audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.80×
Sports Activity	POWER	0.81×
Social Media Usage	JOY	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Structure have in Germany?

Structure has an estimated audience of 2,191,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Structure fans?

58.5% of Structure fans are female, 41.5% are male, with an average age of 40.2 years.

Which brands do Structure fans like most?

Structure fans show strongest brand affinity for Müller (company) (2.59×), Tagesschau (1.87×), and Beck (8.18×) over the country average.

Where do Structure fans live in Germany?

Structure fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Structure fans also like?

Beyond Structure itself, the audience over-indexes on Tagesschau (1.87×), Beck (8.18×), Real property (3.79×), and Kate Bush (8.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Structure audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →