A data profile of the people who buy, follow and care about Structure in Italy — modelled from more than twelve digital signal sources. Structure has an estimated audience of 6,698,194 people in Italy.
The average Structure fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.84× the country average).
Demographically, the Structure audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Structure fan in Italy is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Structure profile in Italy.
61.7% are female, 38.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.0 |
| Estimated audience size | 6,698,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Structure audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.8% |
| Italy | 8.7% |
| Brazil | 5.7% |
Where the Structure audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~900K | 1.18× | |
| 02 | Lombardy | ~1.5M | 1.17× | |
| 03 | Lazio | ~900K | 1.10× | |
| 04 | Aosta Valley | ~20K | 1.07× | |
| 05 | Sicilia | ~600K | 1.02× | |
| 06 | Basilicata | ~60K | 1.02× | |
| 07 | Molise | ~30K | 1.01× | |
| 08 | Veneto | ~500K | 1.00× | |
| 09 | Tuscany | ~400K | 1.00× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 11 | Emilia-Romagna | ~500K | 0.99× | |
| 12 | Puglia | ~500K | 0.99× | |
| 13 | Calabria | ~200K | 0.99× | |
| 14 | Abruzzo | ~100K | 0.96× | |
| 15 | Trentino-Alto Adige/Südtirol | ~100K | 0.96× | |
| 16 | Umbria | ~100K | 0.95× | |
| 17 | Piedmont | ~500K | 0.94× | |
| 18 | Marche | ~200K | 0.94× | |
| 19 | Liguria | ~200K | 0.93× | |
| 20 | Sardinia | ~200K | 0.91× |
The strongest cross-interests of the Structure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 5.10× | ||
| 02 | Wikipedia | Internet & Social Media | 4.84× | ||
| 03 | New Testament | Politics & Society | 4.49× | ||
| 04 | Breastfeeding | Kids & Family | 3.79× | ||
| 05 | Satire | Literature | 3.61× | ||
| 06 | Doctor of Medicine | Business & Career | 3.17× | ||
| 07 | General practitioner | Health | 3.12× | ||
| 08 | Mediaset | Technology & Electronics | 2.55× | ||
| 09 | Genetics | Kids & Family | 2.40× | ||
| 10 | Volunteering | Politics & Society | 2.26× | ||
| 11 | Champagne | Food & Beverages | 2.17× | ||
| 12 | Adriatic Sea | Travel & Leisure | 2.09× | ||
| 13 | Milk | Food & Beverages | 2.00× | ||
| 14 | Innovation | Business & Career | 1.87× | ||
| 15 | Internet & Social Media | 1.83× | |||
| 16 | Real property | Home & Garden | 1.69× | ||
| 17 | IKEA | Home & Garden | 1.62× | ||
| 18 | Singer-songwriter | Music & Radio | 1.58× | ||
| 19 | Personal finance | Business & Career | 1.56× | ||
| 20 | Borsa Italiana | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| DIY Mentality | THRILL | 1.46× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Mindfulness | BALANCE | 0.89× | |
| Sports Activity | POWER | 0.90× |
Structure has an estimated audience of 6,698,194 people in Italy, concentrated in Lombardy and Lazio.
61.7% of Structure fans are female, 38.3% are male, with an average age of 44.0 years.
Structure fans show strongest brand affinity for Wikipedia (4.84×), WhatsApp (1.83×), and Satire (3.61×) over the country average.
Structure fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Structure itself, the audience over-indexes on WhatsApp (1.83×), Satire (3.61×), Volunteering (2.26×), and Personal finance (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.