A data profile of the people who buy, follow and care about Structure in Brazil — modelled from more than twelve digital signal sources. Structure has an estimated audience of 4,420,960 people in Brazil.
Structure has an estimated audience of 4,420,960 people in Brazil. 69.2% are female, 30.8% are male, average age 40.9. Top brand affinities: Google Maps, The Big Bang Theory, Instagram, Zoom!, Medicine.
Top brand affinities include Google Maps, The Big Bang Theory, Instagram, with strongest over-indexing on Google Maps (3.55× the country average).
Demographically, the Structure audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Structure fan in Brazil is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.
The key figures that characterise the Structure profile in Brazil.
69.2% are female, 30.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 40.9 |
| Estimated audience size | 4,420,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Structure audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.8% |
| Italy | 8.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Structure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 3.55× | ||
| 02 | Zoom! | Business & Career | 3.55× | ||
| 03 | Megan Fox | Movies & TV | 3.55× | ||
| 04 | Scarlett Johansson | Movies & TV | 3.55× | ||
| 05 | Elle Fanning | Movies & TV | 3.55× | ||
| 06 | Iberia (airline) | Travel & Leisure | 3.55× | ||
| 07 | Emma Stone | Movies & TV | 3.55× | ||
| 08 | The Big Bang Theory | Movies & TV | 3.41× | ||
| 09 | Paris | Travel & Leisure | 2.88× | ||
| 10 | Hair iron | Beauty & Wellness | 2.82× | ||
| 11 | Spanish language | Politics & Society | 2.24× | ||
| 12 | Bossa nova | Music & Radio | 2.15× | ||
| 13 | Dafiti | Fashion & Accessoires | 2.03× | ||
| 14 | MSN | News | 1.83× | ||
| 15 | Real property | Home & Garden | 1.73× | ||
| 16 | Medicine | Business & Career | 1.54× | ||
| 17 | Rock music | Music & Radio | 1.53× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Pop music | Music & Radio | 1.51× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.68× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Mindfulness | BALANCE | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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