A data profile of the people who buy, follow and care about Structure in Spain — modelled from more than twelve digital signal sources. Structure has an estimated audience of 2,363,202 people in Spain.
Structure has an estimated audience of 2,363,202 people in Spain. 65.4% are female, 34.6% are male, average age 45.8. Top brand affinities: New Testament, Real property, Aldi, Home improvement, Renovation.
Top brand affinities include New Testament, Real property, Aldi, with strongest over-indexing on New Testament (10.26× the country average).
Demographically, the Structure audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Structure fan in Spain is more female, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for New Testament.
The key figures that characterise the Structure profile in Spain.
65.4% are female, 34.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.8 |
| Estimated audience size | 2,363,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 30% |
of the worldwide Structure audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.8% |
| Italy | 8.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Structure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 10.26× | ||
| 02 | Muslim holidays | Politics & Society | 8.29× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 4.02× | ||
| 04 | Satire | Literature | 3.73× | ||
| 05 | Public administration | Business & Career | 3.73× | ||
| 06 | Risk management | Business & Career | 3.50× | ||
| 07 | Real property | Home & Garden | 3.34× | ||
| 08 | Volunteering | Politics & Society | 2.85× | ||
| 09 | Cleanliness | Home & Garden | 2.80× | ||
| 10 | Refrigerator | Home & Garden | 2.61× | ||
| 11 | Innovation | Business & Career | 2.49× | ||
| 12 | Renovation | Home & Garden | 2.32× | ||
| 13 | Travel website | Travel & Leisure | 2.30× | ||
| 14 | Aldi | Shopping | 2.27× | ||
| 15 | TripAdvisor | Travel & Leisure | 2.26× | ||
| 16 | Genetics | Kids & Family | 2.06× | ||
| 17 | Home improvement | Home & Garden | 1.97× | ||
| 18 | Take-out | Food & Beverages | 1.72× | ||
| 19 | IBEX 35 | Business & Career | 1.63× | ||
| 20 | Caixabank | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.91× | |
| Convenience Orientation | PREMIUM | 1.72× | |
| DIY Mentality | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Structure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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