A data profile of the people who buy, follow and care about Workshop in France — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 2,562,672 people in France.
Workshop has an estimated audience of 2,562,672 people in France. 42.4% are female, 57.6% are male, average age 42.9. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Broadcasting of sports events, Christmas tree.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (253.13× the country average).
Demographically, the Workshop audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Workshop fan in France is more male, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Workshop profile in France.
42.4% are female, 57.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 42.9 |
| Estimated audience size | 2,562,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Workshop audience comes from France.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
The strongest cross-interests of the Workshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 253.13× | ||
| 02 | Selfridges | Shopping | 180.71× | ||
| 03 | Christmas Gift | Kids & Family | 29.15× | ||
| 04 | Christmas tree | Kids & Family | 21.75× | ||
| 05 | Kitchen garden | Home & Garden | 19.04× | ||
| 06 | Broadcasting of sports events | Movies & TV | 16.43× | ||
| 07 | Dentistry | Business & Career | 14.92× | ||
| 08 | Zoom lens | Technology & Electronics | 14.26× | ||
| 09 | Breast Cancer awareness | Health | 13.03× | ||
| 10 | Girl power | Politics & Society | 12.84× | ||
| 11 | Hormone | Health | 11.03× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.76× | ||
| 13 | New Testament | Politics & Society | 9.38× | ||
| 14 | Sustainable products | Politics & Society | 8.87× | ||
| 15 | Improvisation | Music & Radio | 7.11× | ||
| 16 | Burnout (psychology) | Health | 6.68× | ||
| 17 | Vueling | Travel & Leisure | 3.23× | ||
| 18 | Midi Libre | News | 2.00× | ||
| 19 | Crafts | Home & Garden | 1.79× | ||
| 20 | Kitchen | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.46× | |
| Individualism | JOY | 1.71× | |
| Quality Awareness | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.89× | |
| Community Orientation | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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