A data profile of the people who buy, follow and care about Workshop in United Kingdom — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 5,204,162 people in United Kingdom.
The average Workshop fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Crafts, with strongest over-indexing on Wikipedia (3.01× the country average).
Demographically, the Workshop audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Workshop fan in United Kingdom is more female, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Workshop profile in United Kingdom.
57.9% are female, 42.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.7 |
| Estimated audience size | 5,204,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Workshop audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
Where the Workshop audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.36× | |
| 02 | East of England | ~600K | 1.22× | |
| 03 | East Midlands | ~400K | 1.21× | |
| 04 | West Midlands | ~300K | 1.20× | |
| 05 | England | ~4M | 1.17× | |
| 06 | Wales | ~300K | 1.07× | |
| 07 | Scotland | ~400K | 0.94× | |
| 08 | North East | ~200K | 0.93× | |
| 09 | South East | ~600K | 0.92× | |
| 10 | Northern Ireland | ~100K | 0.87× | |
| 11 | South West | ~300K | 0.78× | |
| 12 | North West | ~300K | 0.55× |
The strongest cross-interests of the Workshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.01× | ||
| 02 | Forestry | Home & Garden | 2.76× | ||
| 03 | Adoption | Kids & Family | 2.70× | ||
| 04 | Cappuccino | Food & Beverages | 2.48× | ||
| 05 | Sketch comedy | Movies & TV | 2.46× | ||
| 06 | Mobile home | Cars & Mobility | 2.29× | ||
| 07 | Risk management | Business & Career | 2.26× | ||
| 08 | Refrigerator | Home & Garden | 2.17× | ||
| 09 | Esso | Cars & Mobility | 2.15× | ||
| 10 | Satire | Literature | 2.11× | ||
| 11 | Hot tub | Home & Garden | 2.11× | ||
| 12 | Hobby | Home & Garden | 2.05× | ||
| 13 | Innovation | Business & Career | 2.00× | ||
| 14 | Mother's Day | Kids & Family | 1.92× | ||
| 15 | Crafts | Home & Garden | 1.68× | ||
| 16 | Volunteering | Politics & Society | 1.62× | ||
| 17 | Etsy | Fashion & Accessoires | 1.60× | ||
| 18 | Tradition | Politics & Society | 1.59× | ||
| 19 | Distilled beverage | Food & Beverages | 1.56× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Individualism | JOY | 1.33× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.87× | |
| Community Orientation | OPEN | 0.92× |
Workshop has an estimated audience of 5,204,162 people in United Kingdom, concentrated in England and South East.
57.9% of Workshop fans are female, 42.1% are male, with an average age of 45.7 years.
Workshop fans show strongest brand affinity for Wikipedia (3.01×), Hobby (2.05×), and Crafts (1.68×) over the country average.
Workshop fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~600K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Workshop itself, the audience over-indexes on Hobby (2.05×), Crafts (1.68×), Refrigerator (2.17×), and Esso (2.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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