Rascasse Audience Intelligence

Workshop Audience in Germany

A data profile of the people who buy, follow and care about Workshop in Germany — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 5,823,057 people in Germany.

#523among Topic in Germany#103in Business & Career

The average Workshop fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carcare, House music, Carpentry, with strongest over-indexing on Carcare (2.75× the country average).

Demographically, the Workshop audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Workshop fan in Germany is more male, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Carcare.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workshop profile in Germany.

Audience size
5.8M
in Germany
Gender
43.2%♀
56.8% male
Age
41.6
average years
Country rank
#835
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workshop fans

43.2% are female, 56.8% are male, average age 41.6.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Workshop audience in Germany
MetricValue
Female43.2%
Male56.8%
Average age41.6
Estimated audience size5,823,057
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Workshop audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Workshop audience comes from Germany.

Worldwide audience distribution share by country for Workshop
CountryShare
United States17.5%
Japan7.9%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workshop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Workshop fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.20×
02Berlin~300K1.17×
03Baden-Württemberg~900K1.12×
04Hamburg~100K1.12×
05Bayern~1M1.11×
06Nordrhein-Westfalen~1.5M1.10×
07Niedersachsen~600K0.98×
08Brandenburg~200K0.98×
09Bremen~50K0.97×
10Schleswig-Holstein~200K0.96×
11Rheinland-Pfalz~300K0.95×
12Sachsen~300K0.94×
13Thüringen~100K0.92×
14Saarland~70K0.91×
15Sachsen-Anhalt~100K0.87×
16Mecklenburg-Vorpommern~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Workshop, Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workshop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workshop audience
#·InterestCategoryAffinity×
01WürthHome & Garden3.35×
02CarcareCars & Mobility2.75×
03NBA FinalsSports2.74×
04Electric guitarMusic & Radio2.62×
05CarpentryHome & Garden2.46×
06DairyFood & Beverages2.45×
07FiatCars & Mobility2.42×
08Bedroom furnitureHome & Garden2.41×
09PianoMusic & Radio2.34×
10Michael SchumacherSports2.25×
11Gaming computerTechnology & Electronics2.10×
12PatioHome & Garden1.97×
13Used CarsCars & Mobility1.96×
14French BulldogPets & Animals1.83×
15House musicMusic & Radio1.79×
16Siberian HuskyPets & Animals1.79×
17Solar energyHome & Garden1.76×
18Chihuahua (dog)Pets & Animals1.72×
19Labrador RetrieverPets & Animals1.71×
20ZaraShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workshop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workshop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.87×
PatriotismCONSERVATISM1.40×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workshop audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
SustainabilityBALANCE0.92×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workshop have in Germany?

Workshop has an estimated audience of 5,823,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Workshop fans?

43.2% of Workshop fans are female, 56.8% are male, with an average age of 41.6 years.

03

Which brands do Workshop fans like most?

Workshop fans show strongest brand affinity for Carcare (2.75×), House music (1.79×), and Carpentry (2.46×) over the country average.

04

Where do Workshop fans live in Germany?

Workshop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Workshop fans also like?

Beyond Workshop itself, the audience over-indexes on House music (1.79×), Carpentry (2.46×), Würth (3.35×), and Electric guitar (2.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Workshop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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