Workshop Audience in Germany
Workshop has an estimated audience of 5,823,057 people in Germany. 43.2% are female, 56.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Gil Ofarim, Carrie (novel), Golem, Jaguar F-Pace.
The average Workshop fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Gil Ofarim, Carrie (novel), with strongest over-indexing on Home Office (1.53× the country average). Demographically, the Workshop audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Workshop fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 41.6 |
| Estimated audience size | 5,823,057 |
Audience persona
The typical Workshop fan in Germany is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,439,563 | 1.13× |
| Bayern | 1,044,240 | 1.12× |
| Baden-Württemberg | 928,024 | 1.17× |
| Niedersachsen | 557,370 | 0.99× |
| Hessen | 549,706 | 1.24× |
| Berlin | 327,391 | 1.26× |
| Rheinland-Pfalz | 268,941 | 0.92× |
| Sachsen | 265,776 | 0.93× |
| Schleswig-Holstein | 197,798 | 0.95× |
| Brandenburg | 180,312 | 1× |
| Hamburg | 154,699 | 1.18× |
| Thüringen | 130,480 | 0.88× |
| Sachsen-Anhalt | 124,044 | 0.82× |
| Mecklenburg-Vorpommern | 80,646 | 0.73× |
| Saarland | 55,982 | 0.78× |
| Bremen | 45,941 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.53× | Business & Career |
| Gil Ofarim | 1.55× | Music & Radio |
| Carrie (novel) | 3.91× | Literature |
| Golem | 1.73× | Technology & Electronics |
| Jaguar F-Pace | 2.56× | Cars & Mobility |
| Glashütte | 1.74× | Travel & Leisure |
| Pro-Ject | 2.46× | Music & Radio |
| Jaws | 2.88× | Movies & TV |
| Oktay Kaynarca | 2.49× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| The Equalizer | 1.7× | Movies & TV |
| Hundertwasserhaus | 1.84× | Travel & Leisure |
| La Crosse, Wisconsin | 1.86× | Travel & Leisure |
| Throne of Glass | 1.8× | Literature |
| Medieval fantasy | 3.54× | Literature |
| Harriet Tubman | 2× | Politics & Society |
| Hostelworld | 1.92× | Travel & Leisure |
| Eden Lake | 1.53× | Movies & TV |
| Keck School of Medicine of USC | 3.05× | Business & Career |
| Scratching post | 1.74× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.43 |
| Quality Awareness | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.19 |
| Creativity | OPEN | 1.17 |
| Indulgence | JOY | 1.15 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
See Workshop audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Workshop have in Germany?
Workshop has an estimated audience of 5,823,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Workshop fans?
43.2% of Workshop fans are female, 56.8% are male, with an average age of 41.6 years.
Which brands do Workshop fans like most?
Workshop fans show strongest brand affinity for Home Office (1.53×), Gil Ofarim (1.55×), and Carrie (novel) (3.91×) over the country average.
Where do Workshop fans live in Germany?
Workshop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,439,563), Bayern (reach 1,044,240), and Baden-Württemberg (reach 928,024). These three regions account for the largest share of the active audience.
What other brands do Workshop fans also like?
Beyond Workshop itself, the audience over-indexes on Gil Ofarim (1.55×), Carrie (novel) (3.91×), Golem (1.73×), and Jaguar F-Pace (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.