Workshop Audience in United States
Workshop has an estimated audience of 17,606,524 people in United States. 54.5% are female, 45.5% are male, average age 42.8. Top brand affinities: Planet Fitness, Hobby Lobby, Diaper bag, Carpentry, Bass guitar.
Top brand affinities include Planet Fitness, Hobby Lobby, Diaper bag, with strongest over-indexing on Planet Fitness (3× the country average). Demographically, the Workshop audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Creativity.
Category: Business & Career · Type: Topic
Demographics of Workshop fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.8 |
| Estimated audience size | 17,606,524 |
Audience persona
The typical Workshop fan in United States is balanced, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Planet Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 3× | Sports |
| Hobby Lobby | 2.38× | Home & Garden |
| Diaper bag | 3.92× | Kids & Family |
| Carpentry | 3.32× | Home & Garden |
| Bass guitar | 2.84× | Music & Radio |
| Golf Channel | 3.29× | Sports |
| Fly fishing | 3.76× | Sports |
| Do it yourself (DIY) | 1.76× | Home & Garden |
| MSN | 2.04× | News |
| Funko | 5.55× | Kids & Family |
| Clarinet | 4.7× | Music & Radio |
| Aldi | 1.99× | Shopping |
| Staples (Canada) | 2.63× | Business & Career |
| Crafts | 1.61× | Home & Garden |
| Saxophone | 4.6× | Music & Radio |
| Best Buy | 1.77× | Shopping |
| Metaphysics | 2.47× | Business & Career |
| Cello | 3.96× | Music & Radio |
| Taco Bell | 1.71× | Food & Beverages |
| Plant nursery | 3.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.42 |
| Creativity | OPEN | 1.39 |
| Extroversion | THRILL | 1.29 |
| Individualism | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
See Workshop audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.