Rascasse Audience Intelligence

Workshop Audience in United States

A data profile of the people who buy, follow and care about Workshop in United States — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 17,606,524 people in United States.

#1320among Topic in United States#212in Business & Career

The average Workshop fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, IKEA, Microwave oven, with strongest over-indexing on Planet Fitness (1.78× the country average).

Demographically, the Workshop audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Workshop fan in United States is balanced, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workshop profile in United States.

Audience size
17.6M
in United States
Gender
54.5%♀
45.5% male
Age
42.8
average years
Country rank
#1925
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workshop fans

54.5% are female, 45.5% are male, average age 42.8.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Workshop audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.8
Estimated audience size17,606,524
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Workshop audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Workshop audience comes from United States.

Worldwide audience distribution share by country for Workshop
CountryShare
United States17.5%
Japan7.9%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workshop audience in United States is strongest.

Fig. 05

Top regions by affinity

Workshop fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~300K3.66×
02Wyoming~90K3.54×
03Minnesota~400K1.73×
04Colorado~400K1.40×
05California~2.5M1.26×
06New York~1M1.21×
07Kansas~100K1.05×
08Connecticut~200K1.01×
09Arizona~400K0.99×
10Pennsylvania~600K0.98×
11Washington~300K0.97×
12Alaska~40K0.97×
13Texas~1.5M0.96×
14Washington, District of Columbia~50K0.96×
15Wisconsin~300K0.95×
16Virginia~400K0.94×
17Massachusetts~300K0.94×
18Hawaii~70K0.93×
19New Jersey~400K0.92×
20Louisiana~200K0.90×
21Missouri~300K0.89×
22Utah~100K0.89×
23Maryland~300K0.88×
24Rhode Island~50K0.88×
25Georgia~500K0.87×
26Oregon~200K0.87×
27New Mexico~80K0.87×
28Idaho~80K0.87×
29South Dakota~40K0.87×
30North Dakota~30K0.87×
31Florida~1M0.86×
32North Carolina~500K0.86×
33Arkansas~100K0.86×
34New Hampshire~60K0.86×
35Illinois~500K0.84×
36Alabama~200K0.84×
37Iowa~100K0.84×
38Montana~40K0.84×
39Maine~50K0.83×
40Delaware~40K0.83×
41Tennessee~300K0.82×
42South Carolina~200K0.82×
43Kentucky~200K0.82×
44Oklahoma~200K0.82×
45Nevada~100K0.82×
46West Virginia~70K0.82×
47Indiana~300K0.81×
48Mississippi~100K0.80×
49Ohio~400K0.79×
50Michigan~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Workshop, United States
0.79×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workshop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workshop audience
#·InterestCategoryAffinity×
01Industrial engineeringBusiness & Career3.92×
02Largemouth bassFood & Beverages3.05×
03Microwave ovenHome & Garden2.39×
04Fly fishingSports2.30×
05Mechanical engineeringBusiness & Career2.29×
06Plant nurseryHome & Garden2.25×
07Non-alcoholic beverageFood & Beverages2.23×
08CarpentryHome & Garden2.10×
09Diaper bagKids & Family2.01×
10Golf ChannelSports1.98×
11InnovationBusiness & Career1.82×
12PastryFood & Beverages1.80×
13Planet FitnessSports1.78×
14KitchenwareHome & Garden1.74×
15MetaphysicsBusiness & Career1.69×
16IKEAHome & Garden1.68×
17Bass guitarMusic & Radio1.68×
18Discount storesShopping1.63×
19Hardware storeHome & Garden1.63×
20Subscription business modelShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workshop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workshop audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.38×
Community OrientationOPEN1.34×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workshop audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.89×
Pet OwnershipJOY0.89×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workshop have in United States?

Workshop has an estimated audience of 17,606,524 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Workshop fans?

54.5% of Workshop fans are female, 45.5% are male, with an average age of 42.8 years.

03

Which brands do Workshop fans like most?

Workshop fans show strongest brand affinity for Planet Fitness (1.78×), IKEA (1.68×), and Microwave oven (2.39×) over the country average.

04

Where do Workshop fans live in United States?

Workshop fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Workshop fans also like?

Beyond Workshop itself, the audience over-indexes on IKEA (1.68×), Microwave oven (2.39×), Carpentry (2.1×), and Mechanical engineering (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Workshop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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