Workshop Audience in United States
Workshop has an estimated audience of 17,606,524 people in United States. 54.5% are female, 45.5% are male, average age 42.8. Top brand affinities: Israel, Nebraska Cornhuskers football, Pillow, Jesse Plemons, Mothercare.
Top brand affinities include Israel, Nebraska Cornhuskers football, Pillow, with strongest over-indexing on Israel (1.98× the country average). Demographically, the Workshop audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Creativity.
Category: Business & Career · Type: Topic
Demographics of Workshop fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.8 |
| Estimated audience size | 17,606,524 |
Audience persona
The typical Workshop fan in United States is balanced, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.98× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.21× | Sports |
| Pillow | 1.53× | Home & Garden |
| Jesse Plemons | 2.22× | Movies & TV |
| Mothercare | 1.59× | Kids & Family |
| Queens College, City University of New York | 3.52× | Business & Career |
| Jaws | 2.59× | Movies & TV |
| Home staging | 2.43× | Home & Garden |
| Noodle (Gorillaz) | 1.52× | Music & Radio |
| Urban horticulture | 1.5× | Home & Garden |
| Glossier | 2.22× | Beauty & Wellness |
| Nipsey Hussle | 2.32× | Music & Radio |
| Grammarly | 1.81× | Business & Career |
| Charlamagne Tha God | 3.58× | Movies & TV |
| Jeep Wagoneer | 2.13× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 2.09× | Cars & Mobility |
| Hocus Pocus | 1.59× | Movies & TV |
| Nuts (film) | 1.9× | Movies & TV |
| Corona (band) | 1.72× | Music & Radio |
| Cleveland Clinic | 1.68× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.42 |
| Creativity | OPEN | 1.39 |
| Extroversion | THRILL | 1.29 |
| Individualism | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
See Workshop audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.