A data profile of the people who buy, follow and care about Workshop in Brazil — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 4,677,060 people in Brazil.
Workshop has an estimated audience of 4,677,060 people in Brazil. 39.3% are female, 60.7% are male, average age 41.7. Top brand affinities: Do it yourself (DIY), WebMotors, Used Cars, Public transport, Betfair.
Top brand affinities include Do it yourself (DIY), WebMotors, Used Cars, with strongest over-indexing on Do it yourself (DIY) (1.7× the country average).
Demographically, the Workshop audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Workshop fan in Brazil is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Workshop profile in Brazil.
39.3% are female, 60.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 41.7 |
| Estimated audience size | 4,677,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Workshop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
The strongest cross-interests of the Workshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used Cars | Cars & Mobility | 2.97× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.85× | ||
| 03 | Four-wheel drive | Cars & Mobility | 2.53× | ||
| 04 | Family car | Cars & Mobility | 2.43× | ||
| 05 | Carcare | Cars & Mobility | 2.40× | ||
| 06 | Makita | Home & Garden | 1.93× | ||
| 07 | AutoZone | Cars & Mobility | 1.93× | ||
| 08 | Motorsport | Cars & Mobility | 1.83× | ||
| 09 | WebMotors | Cars & Mobility | 1.75× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 11 | iCarros | Cars & Mobility | 1.69× | ||
| 12 | Quatro Rodas | Cars & Mobility | 1.67× | ||
| 13 | Carpentry | Home & Garden | 1.66× | ||
| 14 | Judo | Sports | 1.64× | ||
| 15 | Public transport | Cars & Mobility | 1.60× | ||
| 16 | Max Verstappen | Sports | 1.59× | ||
| 17 | Waze | Internet & Social Media | 1.56× | ||
| 18 | Sweepstakes | Games | 1.55× | ||
| 19 | Garena | Technology & Electronics | 1.52× | ||
| 20 | Betfair | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Quality Awareness | PREMIUM | 1.41× | |
| DIY Mentality | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Mindfulness | BALANCE | 0.79× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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