A data profile of the people who buy, follow and care about Workshop in Spain — modelled from more than twelve digital signal sources. Workshop has an estimated audience of 2,438,858 people in Spain.
Workshop has an estimated audience of 2,438,858 people in Spain. 40.7% are female, 59.3% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Home improvement, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (1.77× the country average).
Demographically, the Workshop audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Workshop fan in Spain is more male, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Workshop profile in Spain.
40.7% are female, 59.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 44.9 |
| Estimated audience size | 2,438,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Workshop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| Japan | 7.9% |
| Germany | 5.8% |
The strongest cross-interests of the Workshop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.44× | ||
| 02 | Public administration | Business & Career | 3.61× | ||
| 03 | Satire | Literature | 3.60× | ||
| 04 | Volunteering | Politics & Society | 3.12× | ||
| 05 | Refrigerator | Home & Garden | 2.63× | ||
| 06 | Flower bouquet | Home & Garden | 2.49× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 2.46× | ||
| 08 | Betfair | Games | 2.43× | ||
| 09 | Sewing machine | Home & Garden | 2.25× | ||
| 10 | Internet & Social Media | 1.89× | |||
| 11 | Motorsport | Cars & Mobility | 1.79× | ||
| 12 | Iberia (airline) | Travel & Leisure | 1.77× | ||
| 13 | Solar energy | Home & Garden | 1.76× | ||
| 14 | Distilled beverage | Food & Beverages | 1.74× | ||
| 15 | Innovation | Business & Career | 1.71× | ||
| 16 | BP | Cars & Mobility | 1.69× | ||
| 17 | Mango | Shopping | 1.65× | ||
| 18 | Home improvement | Home & Garden | 1.55× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.51× | ||
| 20 | Genetics | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.55× | |
| Individualism | JOY | 1.45× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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