A data profile of the people who buy, follow and care about Arizona Iced Tea in United Kingdom — modelled from more than twelve digital signal sources. Arizona Iced Tea has an estimated audience of 31,295 people in United Kingdom.
The average Arizona Iced Tea fan in United Kingdom is 37.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Gwendoline Christie, Bourbon whiskey, New Look, with strongest over-indexing on Gwendoline Christie (10.95× the country average).
Demographically, the Arizona Iced Tea audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Arizona Iced Tea fan in United Kingdom is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Gwendoline Christie.
The key figures that characterise the Arizona Iced Tea profile in United Kingdom.
72.6% are female, 27.4% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 37.9 |
| Estimated audience size | 31,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 32% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Arizona Iced Tea audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 64.6% |
| United Kingdom | 5.6% |
| Canada | 5.1% |
Where the Arizona Iced Tea audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~3K | 1.07× | |
| 02 | England | ~20K | 1.01× | |
| 03 | Wales | ~2K | 0.97× | |
| 04 | Northern Ireland | <1K | 0.97× |
The strongest cross-interests of the Arizona Iced Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jimmy Eat World | Music & Radio | 25.40× | ||
| 02 | RÜFÜS | Music & Radio | 15.12× | ||
| 03 | Internet & Social Media | 11.86× | |||
| 04 | Gwendoline Christie | Movies & TV | 10.95× | ||
| 05 | OpenTable | Food & Beverages | 7.79× | ||
| 06 | Tennessee whiskey | Food & Beverages | 7.21× | ||
| 07 | Bourbon whiskey | Food & Beverages | 7.20× | ||
| 08 | Social shopping | Shopping | 5.82× | ||
| 09 | Harvey Norman | Shopping | 5.81× | ||
| 10 | COS | Shopping | 5.22× | ||
| 11 | white company | Home & Garden | 4.39× | ||
| 12 | Oliver Bonas | Fashion & Accessoires | 3.07× | ||
| 13 | New Look | Fashion & Accessoires | 3.03× | ||
| 14 | Sex and the City | Movies & TV | 2.94× | ||
| 15 | Ocado | Shopping | 2.77× | ||
| 16 | Uniqlo | Shopping | 2.74× | ||
| 17 | Dunelm | Home & Garden | 2.32× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.87× | ||
| 19 | Matalan | Shopping | 1.84× | ||
| 20 | John Lewis (department store) | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.76× | |
| Individualism | JOY | 1.69× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Community Orientation | OPEN | 0.90× | |
| Spirituality | BALANCE | 0.92× |
Arizona Iced Tea's target market in United Kingdom covers an estimated 31,295 people, concentrated in England and Scotland.
72.6% of the Arizona Iced Tea audience are female, 27.4% are male, with an average age of 37.9 years.
Arizona Iced Tea fans show strongest brand affinity for Gwendoline Christie (10.95×), Bourbon whiskey (7.2×), and New Look (3.03×) over the country average.
Arizona Iced Tea fans in United Kingdom are most concentrated in England (reach ~20K), Scotland (reach ~3K), and Wales (reach ~2K). These three regions account for the largest share of the active audience.
Beyond Arizona Iced Tea itself, the audience over-indexes on Bourbon whiskey (7.2×), New Look (3.03×), RÜFÜS (15.12×), and COS (5.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Arizona Iced Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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