A data profile of the people who buy, follow and care about Charli XCX in United Kingdom — modelled from more than twelve digital signal sources. Charli XCX has an estimated audience of 1,501,103 people in United Kingdom.
The average Charli XCX fan in United Kingdom is 35.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Zendaya, guardin, Zara Larsson, with strongest over-indexing on Zendaya (24.31× the country average).
Demographically, the Charli XCX audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Charli XCX fan in United Kingdom is more female, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zendaya.
The key figures that characterise the Charli XCX profile in United Kingdom.
63.1% are female, 36.9% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 35.7 |
| Estimated audience size | 1,501,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Charli XCX audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.9% |
| United Kingdom | 10.8% |
| Canada | 4.3% |
Where the Charli XCX audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~200K | 1.30× | |
| 02 | Northern Ireland | ~60K | 1.22× | |
| 03 | Greater London | ~200K | 1.21× | |
| 04 | South West | ~100K | 1.18× | |
| 05 | East of England | ~200K | 1.13× | |
| 06 | South East | ~200K | 1.06× | |
| 07 | East Midlands | ~100K | 0.99× | |
| 08 | England | ~1M | 0.98× | |
| 09 | Scotland | ~100K | 0.93× | |
| 10 | Wales | ~70K | 0.86× | |
| 11 | North East | ~50K | 0.82× | |
| 12 | Yorkshire and the Humber | ~80K | 0.68× | |
| 13 | West Midlands | ~40K | 0.63× |
The strongest cross-interests of the Charli XCX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Save the Children International | Kids & Family | 35.24× | ||
| 02 | Kehlani | Music & Radio | 25.98× | ||
| 03 | Zendaya | Movies & TV | 24.31× | ||
| 04 | The Neighbourhood | Music & Radio | 19.83× | ||
| 05 | Bebe Rexha | Music & Radio | 19.45× | ||
| 06 | Toni Braxton | Music & Radio | 19.40× | ||
| 07 | MK | Music & Radio | 16.98× | ||
| 08 | Cadillac | Cars & Mobility | 14.99× | ||
| 09 | Janet Jackson | Music & Radio | 14.15× | ||
| 10 | Zara Larsson | Music & Radio | 12.62× | ||
| 11 | Hailee Steinfeld | Movies & TV | 10.33× | ||
| 12 | Jess Glynne | Music & Radio | 7.74× | ||
| 13 | Sabrina Carpenter | Music & Radio | 7.70× | ||
| 14 | Euphoria | Movies & TV | 7.51× | ||
| 15 | Billie Eilish | Music & Radio | 7.42× | ||
| 16 | Uniqlo | Shopping | 5.28× | ||
| 17 | Jacob Elordi | Movies & TV | 4.95× | ||
| 18 | Dune | Movies & TV | 4.12× | ||
| 19 | guardin | Music & Radio | 2.70× | ||
| 20 | YT | Music & Radio | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.45× | |
| Extroversion | THRILL | 1.36× | |
| Social Media Usage | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.75× |
Charli XCX has an estimated audience of 1,501,103 people in United Kingdom, concentrated in England and Greater London.
63.1% of Charli XCX fans are female, 36.9% are male, with an average age of 35.7 years.
Charli XCX fans show strongest brand affinity for Zendaya (24.31×), guardin (2.7×), and Zara Larsson (12.62×) over the country average.
Charli XCX fans in United Kingdom are most concentrated in England (reach ~1M), Greater London (reach ~200K), and South East (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Charli XCX itself, the audience over-indexes on guardin (2.7×), Zara Larsson (12.62×), Janet Jackson (14.15×), and Sabrina Carpenter (7.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Charli XCX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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