A data profile of the people who buy, follow and care about Miami Grand Prix in United Kingdom — modelled from more than twelve digital signal sources. Miami Grand Prix has an estimated audience of 286,303 people in United Kingdom.
The average Miami Grand Prix fan in United Kingdom is 41.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Martin Brundle, MSN, David Coulthard, with strongest over-indexing on Martin Brundle (25.6× the country average).
Demographically, the Miami Grand Prix audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Miami Grand Prix fan in United Kingdom is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Martin Brundle.
The key figures that characterise the Miami Grand Prix profile in United Kingdom.
35.3% are female, 64.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 41.6 |
| Estimated audience size | 286,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Miami Grand Prix audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 18.4% |
| Australia | 5.7% |
Where the Miami Grand Prix audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~10K | 1.09× | |
| 02 | Scotland | ~20K | 1.02× | |
| 03 | Northern Ireland | ~7K | 1.00× | |
| 04 | England | ~200K | 0.88× |
The strongest cross-interests of the Miami Grand Prix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martin Brundle | Sports | 25.60× | ||
| 02 | David Coulthard | Sports | 19.51× | ||
| 03 | Sim racing | Games | 14.02× | ||
| 04 | IndyCar | Sports | 13.68× | ||
| 05 | 24 Hours of Le Mans | Sports | 9.90× | ||
| 06 | NASCAR | Sports | 8.64× | ||
| 07 | British Grand Prix | Sports | 8.06× | ||
| 08 | Michael Schumacher | Sports | 7.55× | ||
| 09 | Max Verstappen | Sports | 6.71× | ||
| 10 | Superbike World Championship | Sports | 6.05× | ||
| 11 | Scuderia Ferrari | Sports | 5.02× | ||
| 12 | MSN | News | 4.98× | ||
| 13 | Red Bull Racing | Sports | 4.13× | ||
| 14 | Mercedes AMG Petronas F1 | Sports | 4.06× | ||
| 15 | MotoGP | Sports | 3.33× | ||
| 16 | Lewis Hamilton | Sports | 3.13× | ||
| 17 | Extreme sport | Sports | 2.46× | ||
| 18 | Formula One | Sports | 2.00× | ||
| 19 | Autotrader | Cars & Mobility | 1.83× | ||
| 20 | Halfords | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Risk Appetite | THRILL | 1.62× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.81× |
Miami Grand Prix has an estimated audience of 286,303 people in United Kingdom, concentrated in England and Scotland.
35.3% of Miami Grand Prix fans are female, 64.7% are male, with an average age of 41.6 years.
Miami Grand Prix fans show strongest brand affinity for Martin Brundle (25.6×), MSN (4.98×), and David Coulthard (19.51×) over the country average.
Miami Grand Prix fans in United Kingdom are most concentrated in England (reach ~200K), Scotland (reach ~20K), and Wales (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Miami Grand Prix itself, the audience over-indexes on MSN (4.98×), David Coulthard (19.51×), Max Verstappen (6.71×), and Sim racing (14.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Miami Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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