Miami Grand Prix Audience in United States

Miami Grand Prix logo

Miami Grand Prix has an estimated audience of 511,768 people in United States. 52.4% are female, 47.6% are male, average age 39.2. Top regions: Florida, California, Texas. Top brand affinities: Goose (band), Hawthorn Football Club, Israel, Goop, Governor of Michigan.

The average Miami Grand Prix fan in United States is 39.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Goose (band), Hawthorn Football Club, Israel, with strongest over-indexing on Goose (band) (11.76× the country average). Demographically, the Miami Grand Prix audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Miami Grand Prix fans

Demographic split for Miami Grand Prix audience in United States
MetricValue
Female52.4%
Male47.6%
Average age39.2
Estimated audience size511,768

Audience persona

The typical Miami Grand Prix fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Goose (band).

Top regions in United States

Top regions ranked by reach for Miami Grand Prix in United States
RegionReachAffinity
Florida109,2763.15×
California77,3521.37×
Texas46,1841.05×
New York43,6271.53×
Pennsylvania19,3321.12×
Illinois18,7361.1×
Georgia18,0431.14×
North Carolina17,2161.12×
New Jersey16,0731.23×
Virginia16,0001.28×
Massachusetts15,2791.52×
Ohio14,1210.9×
Michigan13,6551.02×
Washington13,3321.3×
Colorado11,2691.4×
Arizona10,3310.99×
Indiana9,6231.03×
Maryland8,6620.98×
Tennessee8,4230.82×
Connecticut7,2581.41×
South Carolina7,1750.93×
Wisconsin7,0810.92×
Minnesota6,5150.89×
Missouri6,3470.77×
Oregon5,4250.92×
Alabama5,2510.73×
Nevada5,1361.04×
Kentucky4,9470.77×
Utah4,4550.97×
Louisiana4,3420.66×
Oklahoma3,8690.68×
Kansas3,5270.87×
Iowa3,2340.77×
Washington, District of Columbia3,2242.1×
Arkansas2,2770.54×
New Hampshire2,0941.04×
Maine1,8991.04×
Idaho1,8120.71×
Mississippi1,7760.42×
Nebraska1,6690.65×
Rhode Island1,6461.01×
New Mexico1,6230.63×
West Virginia1,4310.6×
Hawaii1,4290.65×
Montana1,1620.82×
Delaware1,0700.76×
Vermont1,0361.15×
South Dakota6800.57×
North Dakota6620.63×
Alaska6490.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Grand Prix audience
BrandAffinityCategory
Goose (band)11.76×Pets & Animals
Hawthorn Football Club24.32×Sports
Israel2.69×Travel & Leisure
Goop6.6×Internet & Social Media
Governor of Michigan8.79×Politics & Society
Vocal harmony5.37×Music & Radio
MK4.65×Music & Radio
Wok7×Food & Beverages
Minnesota1.74×Travel & Leisure
The Devil's Rejects9.98×Movies & TV
Hipster9.04×Politics & Society
Historic site3.99×Arts & Culture
Elsword15.14×Games
Keith Stanfield5.97×Movies & TV
Natural rubber1.89×Cars & Mobility
Grinch3.63×Movies & TV
Meals on Wheels5.17×Food & Beverages
Google Home5.21×Technology & Electronics
Hibachi5.93×Food & Beverages
headspace6.64×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Grand Prix audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
Risk AppetiteTHRILL1.52
ExtroversionTHRILL1.27
DIY MentalityTHRILL1.27
Sports ActivityPOWER1.25
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Miami Grand Prix
CountryShare
United States36.6%
United Kingdom15.9%
Australia8.6%

See Miami Grand Prix audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Miami Grand Prix have in United States?

Miami Grand Prix has an estimated audience of 511,768 people in United States, concentrated in Florida and California.

What is the gender split and age of Miami Grand Prix fans?

52.4% of Miami Grand Prix fans are female, 47.6% are male, with an average age of 39.2 years.

Which brands do Miami Grand Prix fans like most?

Miami Grand Prix fans show strongest brand affinity for Goose (band) (11.76×), Hawthorn Football Club (24.32×), and Israel (2.69×) over the country average.

Where do Miami Grand Prix fans live in United States?

Miami Grand Prix fans in United States are most concentrated in Florida (reach 109,276), California (reach 77,352), and Texas (reach 46,184). These three regions account for the largest share of the active audience.

What other brands do Miami Grand Prix fans also like?

Beyond Miami Grand Prix itself, the audience over-indexes on Hawthorn Football Club (24.32×), Israel (2.69×), Goop (6.6×), and Governor of Michigan (8.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.