Rascasse Audience Intelligence

Miami Grand Prix Audience in United States

A data profile of the people who buy, follow and care about Miami Grand Prix in United States — modelled from more than twelve digital signal sources. Miami Grand Prix has an estimated audience of 524,463 people in United States.

#70among Motorsport in United States#433among Event in United States#3452in Sports

The average Miami Grand Prix fan in United States is 39.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Indianapolis Motor Speedway, Circuit of the Americas, Max Verstappen, with strongest over-indexing on Indianapolis Motor Speedway (11.54× the country average).

Demographically, the Miami Grand Prix audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Grand Prix fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis Motor Speedway.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Grand Prix profile in United States.

Audience size
524K
in United States
Gender
34.1%♀
65.9% male
Age
39.0
average years
Country rank
#35633
Event in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Grand Prix fans

34.1% are female, 65.9% are male, average age 39.0.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Miami Grand Prix audience in United States
MetricValue
Female34.1%
Male65.9%
Average age39.0
Estimated audience size524,463
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Miami Grand Prix audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Miami Grand Prix audience comes from United States.

Worldwide audience distribution share by country for Miami Grand Prix
CountryShare
United States33.7%
United Kingdom18.4%
Australia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Grand Prix audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Grand Prix fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K3.23×
02Washington, District of Columbia~3K1.93×
03New York~40K1.51×
04Massachusetts~20K1.49×
05Connecticut~7K1.39×
06Colorado~10K1.35×
07California~80K1.32×
08New Jersey~20K1.30×
09Washington~10K1.29×
10Virginia~20K1.25×
11Georgia~20K1.16×
12Illinois~20K1.14×
13North Carolina~20K1.12×
14Vermont~1K1.10×
15New Hampshire~2K1.08×
16Maryland~9K1.06×
17Pennsylvania~20K1.04×
18Nevada~5K1.03×
19Indiana~10K1.02×
20Rhode Island~2K1.02×
21Texas~50K1.01×
22Michigan~10K1.00×
23Maine~2K0.99×
24Utah~5K0.98×
25Arizona~10K0.94×
26South Carolina~7K0.91×
27Oregon~5K0.89×
28Ohio~10K0.88×
29Wisconsin~7K0.88×
30Minnesota~7K0.88×
31Montana~1K0.87×
32Kansas~4K0.86×
33Delaware~1K0.86×
34Alaska<1K0.83×
35Tennessee~9K0.82×
36North Dakota<1K0.82×
37Idaho~2K0.81×
38Hawaii~2K0.81×
39Missouri~7K0.79×
40Nebraska~2K0.79×
41South Dakota<1K0.79×
42Iowa~3K0.78×
43Kentucky~5K0.77×
44West Virginia~2K0.76×
45Alabama~5K0.75×
46New Mexico~2K0.75×
47Oklahoma~4K0.70×
48Louisiana~5K0.69×
49Arkansas~3K0.68×
50Mississippi~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Miami Grand Prix, United States
0.63×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Grand Prix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Grand Prix audience
#·InterestCategoryAffinity×
01Bahrain Grand PrixSports57.05×
02Belgian Grand PrixSports44.11×
03Singapore Grand PrixSports39.05×
04Circuit of the AmericasSports36.77×
05James HuntSports32.87×
06Pierre GaslySports31.21×
07Circuit de Spa-FrancorchampsSports21.67×
08Indianapolis Motor SpeedwaySports11.54×
09Indianapolis 500Sports9.31×
10Max VerstappenSports9.05×
11Washington NationalsSports7.38×
12Lewis HamiltonSports6.08×
13Radio-controlled carKids & Family5.30×
14Formula OneSports4.42×
15Weather forecastingHome & Garden3.38×
16NASCARSports3.13×
17Kyle BuschSports3.11×
18Solar energyHome & Garden3.05×
19FedExBusiness & Career2.66×
20AutoZoneCars & Mobility1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Grand Prix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Grand Prix audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Convenience OrientationPREMIUM1.54×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Grand Prix audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.82×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Grand Prix have in United States?

Miami Grand Prix has an estimated audience of 524,463 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Miami Grand Prix fans?

34.1% of Miami Grand Prix fans are female, 65.9% are male, with an average age of 39.0 years.

03

Which brands do Miami Grand Prix fans like most?

Miami Grand Prix fans show strongest brand affinity for Indianapolis Motor Speedway (11.54×), Circuit of the Americas (36.77×), and Max Verstappen (9.05×) over the country average.

04

Where do Miami Grand Prix fans live in United States?

Miami Grand Prix fans in United States are most concentrated in Florida (reach ~100K), California (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Grand Prix fans also like?

Beyond Miami Grand Prix itself, the audience over-indexes on Circuit of the Americas (36.77×), Max Verstappen (9.05×), Formula One (4.42×), and James Hunt (32.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Miami Grand Prix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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