A data profile of the people who buy, follow and care about Tesco Clubcard in United Kingdom — modelled from more than twelve digital signal sources. Tesco Clubcard has an estimated audience of 3,005,339 people in United Kingdom.
The average Tesco Clubcard fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Gospel music, Morrisons, Nigel Farage, with strongest over-indexing on Gospel music (4.1× the country average).
Demographically, the Tesco Clubcard audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tesco Clubcard fan in United Kingdom is more female, around 47.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Gospel music.
The key figures that characterise the Tesco Clubcard profile in United Kingdom.
66.6% are female, 33.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 47.4 |
| Estimated audience size | 3,005,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Tesco Clubcard audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.3% |
| Ireland | 8.0% |
| Hungary | 3.3% |
Where the Tesco Clubcard audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~400K | 1.35× | |
| 02 | West Midlands | ~200K | 1.30× | |
| 03 | Wales | ~200K | 1.24× | |
| 04 | Yorkshire and the Humber | ~300K | 1.22× | |
| 05 | South East | ~400K | 1.03× | |
| 06 | Scotland | ~300K | 1.00× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | England | ~2.5M | 0.95× | |
| 09 | East Midlands | ~200K | 0.84× | |
| 10 | South West | ~200K | 0.83× | |
| 11 | Northern Ireland | ~80K | 0.80× | |
| 12 | North West | ~100K | 0.44× |
The strongest cross-interests of the Tesco Clubcard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Light pollution | Politics & Society | 15.66× | ||
| 02 | Compare the Meerkat | Shopping | 6.02× | ||
| 03 | Alicia Silverstone | Movies & TV | 5.03× | ||
| 04 | Loyalty program | Shopping | 4.35× | ||
| 05 | Gospel music | Music & Radio | 4.10× | ||
| 06 | Nigel Farage | Politics & Society | 3.76× | ||
| 07 | Silver Surfer | Literature | 3.46× | ||
| 08 | Convenience store | Food & Beverages | 2.83× | ||
| 09 | The White Company | Literature | 2.64× | ||
| 10 | Butcher | Food & Beverages | 2.63× | ||
| 11 | Gmail | Internet & Social Media | 2.51× | ||
| 12 | Morrisons | Food & Beverages | 2.28× | ||
| 13 | Daily Star (United Kingdom) | News | 1.87× | ||
| 14 | Tesco | Shopping | 1.82× | ||
| 15 | Home Bargains | Shopping | 1.72× | ||
| 16 | Sainsbury's | Shopping | 1.59× | ||
| 17 | Asda | Shopping | 1.56× | ||
| 18 | Supermarket | Shopping | 1.56× | ||
| 19 | Christmas | Kids & Family | 1.51× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Career Orientation | POWER | 1.43× | |
| Indulgence | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| DIY Mentality | THRILL | 0.93× | |
| Risk Appetite | THRILL | 0.95× |
Tesco Clubcard's target market in United Kingdom covers an estimated 3,005,339 people, concentrated in England and South East.
66.6% of the Tesco Clubcard audience are female, 33.4% are male, with an average age of 47.4 years.
Tesco Clubcard fans show strongest brand affinity for Gospel music (4.1×), Morrisons (2.28×), and Nigel Farage (3.76×) over the country average.
Tesco Clubcard fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tesco Clubcard itself, the audience over-indexes on Morrisons (2.28×), Nigel Farage (3.76×), Gmail (2.51×), and Tesco (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tesco Clubcard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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