A data profile of the people who buy, follow and care about SA20 in Indonesia — modelled from more than twelve digital signal sources. SA20 has an estimated audience of 785 people in Indonesia.
SA20 has an estimated audience of 785 people in Indonesia. 32.4% are female, 67.6% are male, average age 30.8. Top brand affinities: Cricket World Cup, Cricket, Casino games, Sevilla FC, Ligue 1.
Top brand affinities include Cricket World Cup, Cricket, Casino games, with strongest over-indexing on Cricket World Cup (96.48× the country average).
Demographically, the SA20 audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Spirituality, Individualism.
The typical SA20 fan in Indonesia is more male, around 30.8 years old, with strong Spirituality tendencies and a notable affinity for Cricket World Cup.
The key figures that characterise the SA20 profile in Indonesia.
32.4% are female, 67.6% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 30.8 |
| Estimated audience size | 785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide SA20 audience comes from Indonesia.
| Country | Share |
|---|---|
| India | 63.3% |
| South Africa | 18.9% |
| United Kingdom | 2.7% |
The strongest cross-interests of the SA20 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cricket World Cup | Sports | 96.48× | ||
| 02 | Sevilla FC | Sports | 7.68× | ||
| 03 | Cricket | Sports | 6.96× | ||
| 04 | Lille OSC | Sports | 6.30× | ||
| 05 | SSC Napoli | Sports | 5.55× | ||
| 06 | National Women's Soccer League | Sports | 4.47× | ||
| 07 | NASDAQ | Business & Career | 3.61× | ||
| 08 | Ryan Gosling | Movies & TV | 3.51× | ||
| 09 | Lottery | Games | 2.82× | ||
| 10 | Casino games | Games | 2.65× | ||
| 11 | Radio | Technology & Electronics | 2.57× | ||
| 12 | FC Bayern Munich | Sports | 2.34× | ||
| 13 | Borussia Dortmund | Sports | 2.27× | ||
| 14 | Coffee roasting | Food & Beverages | 1.93× | ||
| 15 | Buddhism | Health | 1.86× | ||
| 16 | Digital photography | Business & Career | 1.81× | ||
| 17 | Ligue 1 | Sports | 1.75× | ||
| 18 | Slot machine | Games | 1.68× | ||
| 19 | Pizza | Food & Beverages | 1.60× | ||
| 20 | Online poker | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.81× | |
| Individualism | JOY | 1.49× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for SA20. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.